Creating Pizza Loyalty with Deanna Nicola from Papa Murphy's

Deanna Nicola is the Marketing Manager for Papa Murphy's Take N' Bake Pizza - Canada. She's doing a great job of expanding the company and helping her local franchisee's increase sales through her marketing efforts. In this episode we discuss: - Pizza! - The marketing challenges of a Canadian company working with a US company and how to overcome it - What our guest has done to improve the company's marketing in the first six months of being on the job - How to work with and support local stores through digital marketing - Running a successful launch and loyalty program - Our guests biggest marketing flop For more, see jellymarketing.com

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