

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Aug 10, 2020 • 45min
Jed Schneiderman (EQ Works)
On this episode of Marketing Jam, Darian Kovacs talks to Jed Schneiderman, Executive Vice-President, Growth and Marketing
Jed sits down with us to chat about the power of location based data and how you can apply their findings to you and your clients marketing strategy.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Jed Schneiderman:
Website - eqworks.com
Twitter - twitter.com/eqworkscorp
LinkedIn - linkedin.com/in/jed-schneiderman
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 4, 2020 • 37min
Samuel G. Leroux (SOLIOS Watches) - French Version
Lors de cet épisode tout spécial en français de Marketing Jam, Antoine Bonicalzi discute avec Samuel G. Leroux, cofondateur des Montres Solios.
Samuel nous partage les raisons pour lesquelles ils ont choisi de bâtir une entreprise basée sur les principes de responsabilité environnementale et de durabilité. Nous abordons pourquoi développer son marketing autour de ses valeurs peut devenir un outil puissant.
Nous tenons à remercier notre commanditaire, Poste Canada! Afin d’obtenir des idées pour ajouter de la valeur à vos efforts marketing, dirigez-vous au canadapost.ca/INCITEpodcast
Inscrivez-vous au bulletin électronique de Marketing News Canada à www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Antoine Bonicalzi:
Website - cyberimpact.com
Linkedin - linkedin.com/in/antoinebonicalzi
Twitter - twitter.com/antoineboni
Follow Samuel G. Leroux:
Website - solioswatches.com
Pinterest - pinterest.ca/samuel_lr_g_
LinkedIn - linkedin.com/in/samuelgleroux
Facebook - facebook.com/samuel.g.leroux
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 20, 2020 • 34min
Geoffrey Colon (Microsoft)
On this episode of Marketing Jam, Darian Kovacs talks to Geoffrey Colon, Head of Brand Studio at Microsoft Advertising.
Geoffrey chats with us about Microsofts portfolio of products and services and the importance of marketing with purpose.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Geoffrey Colon:
Website - geoffreycolon.net
YouTube - youtube.com/channel
Twitter - twitter.com/djgeoffe
Instagram - instagram.com/djgeoffe
LinkedIn - linkedin.com/in/geoffreycolon
Facebook - facebook.com/djgeoffe
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 13, 2020 • 38min
Ian Rosen (Harry Rosen)
On this episode of Marketing Jam, Darian Kovacs talks to Ian Rosen, Vice President of Digital and Strategy at Harry Rosen.
Ian chats with us about the ever changing face of mens retail and why the intricacies of the in store experience are difficult to replicate in a digital setting.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
Enjoyed this episode? Leave us a rating and review here: https://ratethispodcast.com/marketingjam
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Ian Rosen:
Website - harryrosen.com
Twitter - twitter.com/harryroseninc
LinkedIn - inkedin.com/in/iarosen
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 6, 2020 • 29min
Will & Shoshauna Routley (Healthy Hooch Kombucha)
On this episode of Marketing Jam, Darian Kovacs talks to Will & Shoshauna Routley, Co-owner at Healthy Hooch Kombucha.
We chat about the successes and pitfalls of getting into the beverage industry and the strategies they've used to stand out in a crowded market.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Will & Sho:
Website - healthyhoochkombucha.com
Instagram - instagram.com/healthyhooch
Will LinkedIn - linkedin.com/in/will
Sho LinkedIn - linkedin.com/in/shoshauna
Facebook - facebook.com/healthyhooch
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 30, 2020 • 30min
Joe Gagliese (Viral Nation)
On this episode of Marketing Jam, Darian Kovacs talks to Joe Gagliese, Co-Founder & CEO at Viral Nation Inc.
Joe shares his insights into influencer marketing. From utilizing influencers in B2B Marketing to tracking results and attribution.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Joe Gagliese:
Website - viralnation.com/about
Twitter - twitter.com/joeyviral
Instagram - instagram.com/joeyviral
LinkedIn - linkedin.com/in/joegagliese
Facebook - facebook.com/joegagliese
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 26, 2020 • 1h 16min
Shaheed Devji (Unanchored)
On this episode of Marketing Jam, Darian Kovacs talks to Shaheed Devji, Co-Host of the Unanchored Podcast and Video Producer at Five Cedar Films.
On this special episode we wanted to introduce you to Shaheed's podcast Unanchored. Check out their recent episode featuring Donnovan Bennet. As they discuss the Black Lives Matter movement and the importance of speaking out against racism, particularly in sport.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Shaheed Devji:
Website - unanchoredpodcast.ca
Website - fivecedar.com
Twitter - twitter.com/shaheeddevji
Instagram - instagram.com/shaheeddevji
LinkedIn - linkedin.com/in/shaheed-devji
YouTube - youtube.com
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 22, 2020 • 27min
Conner Galway (Junction Consulting)
On this episode of Marketing Jam, Darian Kovacs talks to Conner Galway, President at Junction Consulting.
Conner chats with us about how Junction focuses on different verticals and how they have found a niche in becoming experts of digital live events.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Conner Galway:
Website - wearejunction.com/author/conner
Twitter - twitter.com/conner_g
Instagram - instagram.com/conner_g
LinkedIn - linkedin.com/in/connergalway
Facebook - facebook.com/heyjunction
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 15, 2020 • 58min
YVRPR (Black Lives Matter Allyship Conversation)
Panelists Include:
Tomee Elizabeth Sojourner-Campbell, Founder, Sojourner Innovation & Learning Lab
Based in Toronto, Tomee integrates equity, diversity, inclusion, anti-racism and anti-oppression approaches into her consulting and L & D practices. Please be sure to check out her LinkedIn profile and website, especially if you are looking for corporate training on Equity, inclusion and transformation: https://tomeesojourner.com/tomeeelizabethsojournercampbellbio/
Marlon Thompson, Program Director at Highline Beta
Based in Vancouver, Marlon works for Highline BETA, an early-stage venture capital fund that focuses on corporate innovation and co-creation. This follows a position at The League of Innovators, and volunteering at The Rainbow Foundation of Hope.
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 15, 2020 • 23min
Fatima Israel (EY)
On this episode of Marketing Jam, Darian Kovacs talks to Fatima Israel, Head of Brand, Marketing & Communications at EY.
Fatima chats with us about getting involved with the world of professional services and how being adaptable and taking best practices from beyond the B2B bubble can be very effective.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Fatima Israel:
Website - ey.com
LinkedIn - linkedin.com/in/fatima-israel
Book and Resource Recommendations: marketingnewscanada.com/blog/book-suggestions-from-fatima-israel
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


