

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Jun 1, 2020 • 27min
Alexandre Desabrais (SOLIOS Watches)
On this episode of Marketing Jam, Darian Kovacs talks to Alexandre Desabrais, Co-Founder at SOLIOS Watches
Alexandre chats with us about why they chose to create a company based on the principles of sustainability and environmental responsibility. We discuss B Corp Certification and how designing your marketing around your values can be an effective tool.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Alexandre Desabrais:
Website - solioswatches.com
Instagram - instagram.com/alex_desa
LinkedIn - linkedin.com/in/alexandre-desabrais
Facebook - facebook.com/solios
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 25, 2020 • 27min
Hilton Barbour (HiltonBarbour.com)
On this episode of Marketing Jam, Darian Kovacs talks to Hilton Barbour, Vice President of Marketing at Kognitiv Corporation and Independent Consultant at HiltonBarbour.com
Hilton chats with us about why finding compatible culture within our offices and with our clients is so crucial to success.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Hilton Barbour:
Website - hiltonbarbour.com
Website - kognitiv.com
Twitter - twitter.com/ZimHilton
LinkedIn - linkedin.com/in/hiltonbarbour
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 19, 2020 • 22min
Megan Jackson & Conar Fair (One Peak Creative)
Explore innovative video projects during COVID-19, including 'ad-solation'. Learn about brand engagement and content creation strategies, and building relationships with Expedia and Jellie. Discover how creativity and agility thrive in advertising production.

May 11, 2020 • 32min
Daryl Louie (Anti Social / Thinkingbox)
On this episode of Marketing Jam, Darian Kovacs talks to Daryl Louie, Co-Founder of AntiSocial Media Solutions and now the Director of Strategy at Thinkingbox.
Daryl talks with us about the recent acquisition of AntiSocial by Thinkingbox, and what made them a great fit. He shares his insight into the process of being acquired and all the considerations that come with it.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Daryl Louie:
Website - antisocialsolutions.com
Website - thinkingbox.com
Twitter - twitter.com/daryl_louie
LinkedIn - linkedin.com/in/daryllouie
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 4, 2020 • 30min
Bernadette Butler (Story Tap)
On this episode of Marketing Jam, Darian Kovacs talks to Bernadette Butler, Founder at CEO & Co-Founder of StoryTap.
Bernadette chats with us about the importance of authenticity in marketing and how Story Tap is tackling the challenges that come with getting authentic and honest video reviews.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Bernadette Butler:
Website - storytap.com
Instagram - instagram.com/dedettebutler
LinkedIn - linkedin.com/in/butlerbernadette
Twitter - twitter.com/ButlerBernadett
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 20, 2020 • 30min
Ken Steele (Eduvation)
On this episode of Marketing Jam, Darian Kovacs talks to Ken Steele, President & Chief Futurist at Eduvation.
Ken chats with us about the unique challenges posed by marketing in the education industry. He shares some best practices and ways that the current climate could change the face of educational marketing.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Ken Steele:
Website - eduvation.ca
Facebook - facebook.com/ksteele
Twitter - twitter.com/kensteele
LinkedIn - linkedin.com/in/kensteele
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 13, 2020 • 19min
Judith Lewis (Canadian Search Awards)
On this episode of Marketing Jam, Darian Kovacs talks to Judith Lewis, Founder of Decabbit Consultancy and advocate for the Canadian Search Awards.
Judith chats with us about how the Canadian Search Awards is celebrating the successes of individuals and agencies who are excelling in the Search field.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Judith Lewis:
Canadian Search Awards - canadiansearchawards.com
Website - decabbit.com
How to win a search award - slideshare.net/deCabbit/pubcon-how-to-win-a-search-award-vegas2017
Twitter - twitter.com/JudithLewis
LinkedIn - linkedin.com/in/judithlewis
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 8, 2020 • 39min
Lizz Kannenberg (Sprout Social)
On this episode of Marketing Jam, Darian Kovacs talks to Lizz Kannenberg, Creative Director at Sprout Social.
Lizz chats with us about why it's so important to not only create strong content, but to be conscious of how people are interacting with that content.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Lizz Kannenberg:
Website - sproutsocial.com
Twitter - twitter.com/lizzkannenberg
LinkedIn - linkedin.com/in/lizz-kannenberg
Facebook - facebook.com/SproutSocialInc
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 2, 2020 • 23min
Frank Palmer (Thinc Enterprises Inc.)
On this special edition episode of Marketing Jam, Darian Kovacs talks to the legendary Frank Palmer, CEO at Thinc Enterprises Inc.
Frank talks with us about strategies agencies can utilize during the trying times we are all facing. We discuss why strong leadership is so important in this uncharted territory.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Frank Palmer:
Website - tcan.co
Frank's Book - amazon.ca/Lets-Get-Frank
NABS Website - nabs.org
Twitter - twitter.com/ddbfrank
LinkedIn - linkedin.com/in/frank-palmer
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 30, 2020 • 21min
Hamza Nasir (LiveAdmins)
On this episode of Marketing Jam, Darian Kovacs talks to Hamza Nasir, Director of Global Strategic Partnerships at LiveAdmins.
Hamza chats with us about the benefits of engaging your clients via chat services, in a world where text has become many peoples preferred method of conversation.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Hamza Nasir:
Website - liveadmins.com
Twitter - twitter.com/hamzahnasir
LinkedIn - linkedin.com/in/hamzanasir
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


