

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Sep 28, 2020 • 21min
Krystal Taing (Uberall)
On this episode of Marketing Jam, Darian Kovacs interviews Krystal Taing, Solutions Engineer at Uberall and Google My Business Gold Product Expert.
Krystal sits down with us to talk about how local search has changed this year, how she identifies resources to use in the industry and whether a global SEO certification is feasible or not.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Krystal Taing:
Twitter - https://twitter.com/krystal_taing
LinkedIn - https://www.linkedin.com/in/krystalstewart/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 21, 2020 • 32min
Oli Gardner (Unbounce)
On this episode of Marketing Jam, Darian Kovacs interviews Oli Gardner, Co-Founder of Unbounce.
Oli sits down with us for a third time to talk about how he started his career over 20 years ago, his role in starting Unbounce, the fears of working from home and the actual outcome for Unbounce.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Oli Gardner:
Website - http://oli.unbounce.com
Twitter - http://twitter.com/oligardner
LinkedIn - http://ca.linkedin.com/in/oligardner
Instagram - http://instagram.com/theoligardner
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 14, 2020 • 40min
Guy Kawasaki
On this episode of Marketing Jam, Darian Kovacs interviews Guy Kawasaki, Chief Evangelist of Canva, podcaster, author, and Silicon Valley venture capitalist.
Guy sits down with us to talk about what he thinks is the biggest shift in the marketing industry from his days with Apple to Canva, how he came on board at Canva and his experience working with Steve Jobs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Guy Kawasaki:
Website - https://guykawasaki.com/
Twitter - https://twitter.com/GuyKawasaki
LinkedIn - https://www.linkedin.com/in/guykawasaki/
Instagram - https://www.instagram.com/guykawasaki/?
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 8, 2020 • 59min
David Heinemeier Hansson (Basecamp)
On this episode of Marketing Jam, Darian Kovacs interviews David Heinemeier Hansson, co-founder and Chief Technology Officer of Basecamp.
David sits down with us to talk about his partnership with Jason Fried leading to Basecamp, the connotations of the word "legacy" relative to technology and the game of "Calendar Tetris".
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow David Heinemeier Hansson:
Website - https://dhh.dk/
Twitter - https://twitter.com/dhh
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 4, 2020 • 23min
Kendall Ansell (Belle Construction)
On this episode of Marketing Jam, Darian Kovacs interviews Kendall Ansell, Owner of Belle Construction and Kendall Ansell Interiors.
Kendall sits down with us to talk about creating a construction company with the intention of hiring primarily women in trades, the roadblocks faced along the way and how she's learned to trust her instincts.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Kendall Ansell:
LinkedIn - https://www.linkedin.com/in/kendall-ansell-4b384114/
Instagram - https://www.instagram.com/belleconstruction.co/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 2, 2020 • 37min
CANADA POST SPECIAL - Esmé Rottschafer (INCITE Magazine)
On this episode of Marketing Jam, Darian Kovacs interviews Esmé Rottschafer, Editor-in-Chief of INCITE Magazine and Chief Strategy Officer for FIELDMARSHAL.
Esmé sits down with us to talk about how INCITE Magazine came about, her role with FIELDMARSHAL and the unique elements of digital vs print media.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Esmé Rottschafer:
LinkedIn - https://www.linkedin.com/in/esmerottschafer/
INCITE Magazine: https://www.canadapost.ca/cpc/en/business/marketing/campaign/incite-magazine.page
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 31, 2020 • 38min
Cameron Uganec (Later)
On this episode of Marketing Jam, Darian Kovacs interviews Cameron Uganec, Senior Vice President of Marketing for Later, the world's most popular visual social marketing platform.
Cameron is best known for building category-defining brands. He helped build Hootsuite and has worked with Microsoft, Four Seasons and General Motors. He is passionate about building high performing teams and empowering people to build good things on the internet.
Cameron sits down with us to talk about LaterCon 2020, starting a business on Instagram and creating a valuable product.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Cameron Uganec:
Twitter - https://twitter.com/cameronu
LinkedIn - https://www.linkedin.com/in/uganec/
LaterCon: https://later.com/latercon/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 27, 2020 • 59min
Special Edition: The BCAMA Panel
On this episode of Marketing Jam, Darian Kovacs interviews the BCAMA Panel, consisting of Nimtaz Kanji (TELUS), Tony Yu (VESSI), William Johnson (Innovate BC) and Roanne Weyermars (Coast Capital Savings)
The panel sits down with us to talk about using their business for good, responding to COVID, the relationship between business and community as well as campaigns that stand out to them.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Nimtaz Kanji:
Twitter - https://twitter.com/nimmikanji
LinkedIn - https://www.linkedin.com/in/nimmikanji/
Follow Tony Yu:
Website - https://vessifootwear.com/
LinkedIn - https://www.linkedin.com/in/tony-yu-18851146/
Follow William Johnson:
Website - https://innovatebc.ca/
Twitter - https://twitter.com/notionport
LinkedIn - https://www.linkedin.com/in/johnsonwilliam/
Follow Roanne Weyermars :
Website - https://blog.coastcapitalsavings.com/in-your-community/b-corp/
Twitter - https://twitter.com/roanneweyermars
LinkedIn - https://www.linkedin.com/in/roanne-weyermars-31462a3/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 21, 2020 • 34min
Britney Muller (Moz)
On this episode of Marketing Jam, Darian Kovacs talks to Britney Muller, former Senior SEO Scientist at Moz.
Britney sits down with us to chat about how she joined Moz, understanding language through natural language processing and, of course, Search Engine Optimization.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Britney Muller:
Twitter - https://twitter.com/britneymuller
LinkedIn - https://www.linkedin.com/in/britneymuller
Instagram - https://www.instagram.com/britneymuller
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 17, 2020 • 37min
Mary Ng (Minister of Small Business, Export Promotion and International Trade)
On this episode of Marketing Jam, Darian Kovacs talks to Mary Ng, Minister of Small Business, Export Promotion and International Trade.
Minister Ng sits down with us to chat about the role of Canadian businesses in COVID-19 recovery, how government is offering support and what has driven her to this stage of her career.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Minister Mary Ng:
Website - https://maryng.liberal.ca/
Twitter - https://twitter.com/mary_ng
LinkedIn - https://www.linkedin.com/in/maryngmp
Facebook - https://www.facebook.com/maryngMarkhamThornhill
Instagram - https://www.instagram.com/mary_ng
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


