

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Nov 19, 2020 • 30min
Louis Grenier (Everyone Hates Marketers)
On this episode of Marketing Jam, Darian Kovacs speaks with Louis Grenier, the Founder of EveryoneHatesMarketers.com
Louis chats with us about his journey down the rabbit hole of podcasting. He explains how he differentiated himself in the podcast space and why cutting through the BS is the first step to better marketing.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage
Instagram - https://instagram.com/dariankovacs
Twitter - https://twitter.com/dariankovacs
Follow Louis Grenier:
Website - https://www.everyonehatesmarketers.com
Podcast - https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195
Twitter - https://twitter.com/LouisSlices
LinkedIn - https://www.linkedin.com/in/louisgrenier
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 19, 2020 • 45min
Special Edition: Hootsuite 2021 Trends Report
On this special episode of Marketing Jam, Darian Kovacs is joined by Antoine Bonicalzi (Cyberimpact), Caitlin Hall (Coast Capital Savings) and Christ Cartwright (Canada Post) to discuss the Hootsuite 2021 Trends Report.
The Panel sits down with us to talk about the highlights of the report, their key takeaways and talk about what forms of content are we headed towards in 2021.
Resources: https://hootsuite.com/pages/trends-2021-toolkit
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Antoine Bonicalzi:
LinkedIn - https://ca.linkedin.com/in/antoinebonicalzi
Twitter - https://twitter.com/antoineboni
Follow Caitlin Hall:
LinkedIn - https://ca.linkedin.com/in/caithall
Follow Chris Cartwright:
LinkedIn - https://ca.linkedin.com/in/cartwright
Twitter - https://twitter.com/weirdscience
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 16, 2020 • 37min
Keith Henry (Indigenous Tourism Association of Canada)
On this episode of Marketing Jam, Darian Kovacs interviews Keith Henry, CEO of the Indigenous Tourism Association of Canada (ITAC).
Keith sits down with us to talk about how he "fell into" his role at ITAC, the power in the tourism industry, and how ITAC can collaborate closely with marketers.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Keith Henry:
Twitter - https://twitter.com/keithhenrymetis
LinkedIn - https://www.linkedin.com/in/keith-henry-534a3211/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 9, 2020 • 47min
Seth Godin
On this episode of Marketing Jam, Darian Kovacs interviews Seth Godin, best selling author of the recently released "The Practice: Shipping Creative Work", "This is Marketing", "Purple Cow", and many more.
Seth sits down with us to talk about how trying to create something remarkable rather than a gimmick, the power of taking your own advice, and how this year has fundamentally changed the workplace.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Seth Godin:
Website - https://www.sethgodin.com/
Blog - https://seths.blog/
Facebook - https://www.facebook.com/sethgodin/
Twitter - https://twitter.com/ThisIsSethsBlog
LinkedIn - https://www.linkedin.com/in/sethgodin/
Instagram - https://www.instagram.com/sethgodin/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 2, 2020 • 27min
Rashel Hariri (Shopify)
On this episode of Marketing Jam, Darian Kovacs interviews Rashel Hariri, Senior Manager, Ecosystem Social at Shopify.
Rashel sits down with us to talk about how she joined Shopify, how Shopify became the most valuable company in Canada, and shares some of her favourite apps and books.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Rashel Hariri:
Twitter - https://twitter.com/RashelHariri
LinkedIn - https://www.linkedin.com/in/rashelhariri/
Instagram - https://www.instagram.com/rashelhariri/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 26, 2020 • 34min
Bilal Jaffery (Deloitte)
On this episode of Marketing Jam, Darian Kovacs interviews Bilal Jaffery, Customer & Marketing AI Practice Leader at Deloitte Canada.
Bilal sits down with us to talk about the role of data in digital marketing, why accounting firms care about marketing, and the power of personalization.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Bilal Jaffery:
Twitter - https://twitter.com/bilaljaffery
LinkedIn - https://www.linkedin.com/in/jaffery/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 19, 2020 • 41min
Anne De Aragon (GoDaddy)
On this episode of Marketing Jam, Darian Kovacs interviews Anne De Aragon, Vice President and Country Manager at GoDaddy Canada.
Anne sits down with us to talk about becoming GoDaddy's first Marketing Director in Canada, the Toronto Raptors and her biggest advice to small businesses.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Anne De Aragon:
Twitter - https://twitter.com/annedearagon
LinkedIn - https://ca.linkedin.com/in/annedearagon
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 14, 2020 • 51min
Eric Morris (Google)
On this episode of Marketing Jam, Darian Kovacs interviews Eric Morris, Managing Director of Google's retail practice in Canada.
Eric sits down with us to talk about Black Friday, YouTube's emergence as a search engine and how Google functions as a "database of intention".
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Eric Morris:
Twitter - https://twitter.com/_EricMorris
LinkedIn - https://www.linkedin.com/in/ericmorrisgoogle/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 9, 2020 • 39min
Tony Chapman
On this episode of Marketing Jam, Darian Kovacs interviews Tony Chapman, Podcaster and Keynote Speaker.
Tony sits down with us to talk about his journey, hosting his own podcast, and talks about the infamous Kendall Jenner-Pepsi ad of a few years ago.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Tony Chapman:
Website - https://tonychapmanreactions.com/
Twitter - https://twitter.com/TonyChapman
LinkedIn - https://ca.linkedin.com/in/tonychapmanreactions
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 1, 2020 • 6min
Malcolm Gladwell - "The Original Marketing Jam"
On this very special #ThrowbackThursday episode of Marketing Jam, Darian Kovacs recalls an interview with Malcolm Gladwell, Canadian author and journalist.
Malcolm takes some time to answer questions about his book, "The Tipping Point", released in 2000.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Malcolm Gladwell:
Website - https://www.gladwellbooks.com/
Twitter - https://twitter.com/Gladwell
Instagram - https://www.instagram.com/malcolmgladwell/
Facebook - https://www.facebook.com/malcolmgladwellbooks/
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