

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Dec 28, 2020 • 31min
Ashley McDonnell (Google)
On this episode of Marketing Jam, Darian Kovacs interviews Ashley McDonnell, Global Luxury Account Manager at Google.
Ashley chats with us about a shift towards sustainability, what resources she uses to keep track of what's going in digital all over the world and what tips and advice she has for students in this field.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Ashley McDonnell
Instagram - https://www.instagram.com/ash.mcdonnell/
LinkedIn - https://www.linkedin.com/in/ashleymcdonnell/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 23, 2020 • 36min
Joel Goldstein (monday.com)
On this episode of Marketing Jam, Darian Kovacs interviews Joel Goldstein, Creative Marketing Lead at monday.com
Joel chats with us about Mondays unique approach to acquisition marketing and his awesome recent project to add automation to unnecessary things.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Joel Goldstein:
Website - monday.com
Buy Joel's Cookie Machine - willitautomate.com/cookie
See Joel's Cookie Machine - youtube.com/watch
Facebook - facebook.com/joel.goldstein.560
LinkedIn - linkedin.com/in/joel-goldstein
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 21, 2020 • 34min
Spencer Callaghan (CIRA)
On this episode of Marketing Jam, Darian Kovacs interviews Spencer Callaghan, the Communications & Content Manager for CIRA.
Spencer joins us to chat about the importance of a website for every business, using .ca vs .com and how he is inspired by other businesses that are embracing change.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - https://twitter.com/MarketingNewsC2
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/marketing-news-canada/
Website - https://marketingnewscanada.com/
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Spencer Callaghan:
Website – spencercallaghan.com/
LinkedIn – linkedin.com/in/spencercallaghan/
Twitter – twitter.com/senturion
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 17, 2020 • 33min
Sarah Krafman (Endy)
On this episode of Marketing Jam, Darian Kovacs interviews Sarah Krafman, Director of Marketing and Strategic Communications at Endy.
Sarah joins us to chat about influencer marketing and different strategies, how they carved out a digital marketplace for Endy and how Endy's mission has reached Canadians.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Sarah Krafman:
Website - https://ca.endy.com/
Twitter - https://twitter.com/sarahjkrafman
LinkedIn - https://www.linkedin.com/in/sarah-j-feldman/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 14, 2020 • 47min
Terry O'Reilly
On this episode of Marketing Jam, Darian Kovacs interviews Terry O'Reilly, Canadian Broadcaster and Podcaster.
Terry chats with us about being a child actor, how podcasting ads remind him of old radio ads and what goes into making his podcast.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Terry O'Reilly:
Website - https://terryoreilly.ca
Twitter - https://twitter.com/terryoinfluence
LinkedIn - https://www.linkedin.com/in/terry-o-reilly-5641a63
Instagram - http://instagram.com/terryoinfluence
Facebook - https://www.facebook.com/undertheinfluencecbc/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 7, 2020 • 23min
Jodi Kasten (Indeed)
On this episode of Marketing Jam, Darian Kovacs interviews Jodi Kasten, General Manager and VP Sales at Indeed.com
Jodi chats with us about how Indeed is able to connect businesses with employees, and shares strategies on how to make the most of the search for your next employee or Job opportunity.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Jodi Kasten:
Website - ca.indeed.com
Blog - blog.indeed.ca/author/jodikasten
Facebook - facebook.com/indeedCA
LinkedIn - linkedin.com/in/jodikasten
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 7, 2020 • 33min
Leanne Gibson (Facebook Canada)
On this episode of Marketing Jam, Darian Kovacs interviews Leanne Gibson, Head of Industry at Facebook Canada.
Leanne Gibson speaks with us about how our connected world has given people infinite choice and total control over what they watch, read, interact with and buy, and offers solutions for how brands can deliver more relevant and personal experiences that help them grow their businesses.
Leanne is known for being a passionate people leader, strong operator, and a partnership-focused executive. As Head of CPG, Automotive and Travel for Facebook Canada, Leanne is responsible for leading a consultative sales team, building strategic partnerships and digital innovation with partners.
Leanne was previously with Twitter Canada where she held several positions including Head of Agency Development, Interim Managing Director and Head of Revenue. Prior to this, Leanne was Head of Advertising Products and Business Operations at AOL Canada. Leanne has more than 20 years of digital media experience specializing in sales, product strategy, monetization, partner management, client services and business operations. Leanne holds a Bachelor of Arts Honours degree from Queen's University, is a mother of three, mental health advocate and marathon runner - including three runs in Boston. Always a brand ambassador, Leanne believes in the importance of loving what you do, loving where you work and keeping a glass half full.
Resources mentioned on the show:
Coursera
Scholarships
Boost My Business show
Boost with Facebook Canada group
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Leanne Gibson:
LinkedIn - https://ca.linkedin.com/in/leanne-gibson-7971a94
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 30, 2020 • 25min
Alan Depencier (Royal Bank of Canada)
On this episode of Marketing Jam, Darian Kovacs interviews Alan Depencier, Chief Marketing Officer at the Royal Bank of Canada.
Alan chats with us about his origin story, combining digital and physical mediums and investing in Canadian Youth.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Alan Depencier:
Twitter - https://twitter.com/depencier
LinkedIn - https://www.linkedin.com/in/alan-depencier
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 26, 2020 • 31min
FRENCH EPISODE: Antoine Bonicalzi (Cyberimpact) interviews Antoine Paré (DashThis)
On this special French episode of Marketing Jam, Antoine Bonicalzi (Cyberimpact) interviews Antoine Paré (DashThis).
Antoine and Antoine chat about where the web has taken marketing, DashThis and talk about the marketing/advertising strategies of companies like Red Bull and Apple.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Antoine Bonicalzi:
Website - https://www.cyberimpact.com/en/author/antoine/
LinkedIn - https://www.linkedin.com/in/antoinebonicalzi/
Follow Antoine Paré:
Website - https://dashthis.com/about/
Twitter - https://twitter.com/antoinepare
LinkedIn - https://www.linkedin.com/in/antoinepare/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 24, 2020 • 34min
Rob Bigler (eBay)
On this episode of Marketing Jam, Darian Kovacs interviews Rob Bigler, General Manager at eBay Canada.
Rob chats with us about how eBay has adapted and grown as a marketplace in the ever changing world of online e-commerce.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Rob Bigler:
Website - https://community.ebay.ca/t5/Announcements/Introducing-Rob-Bigler-General-Manager-eBay-Canada/ba-p/433303
Twitter - https://twitter.com/robertbigler
LinkedIn - https://www.linkedin.com/in/robert-bigler
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


