Marketing News Canada

Dans cet épisode, Thomas Ferland-Dionne de Boite Pac nous parle de ce qu'est la certification B Corp, pourquoi c'est important pour lui et ce qui l'a mené à fonder sa propre entreprise. Il nous parle aussi de l'importance de la transparence et de l'empathie en affaires et en marketing. Bonne écoute!In this episode, Thomas Ferland-Dionne talks about what is the B Corp certification, why it's important to him and what led him to found his own company. He also tells us about the importance of transparency and empathy in business and marketing. Happy listening! Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Antoine Bonicalzi:LinkedIn - https://ca.linkedin.com/in/antoinebonicalzi Follow Thomas Ferland-Dionne:LinkedIn - https://www.linkedin.com/in/thomas-ferland-dionne-14aa9112b/?originalSubdomain=caAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted chats with Darren from Crankworx about:How Darren became involved in Crankworx and growing internationally.Creating value and continuing to grow during a pandemic. The benefits of event and sponsorship marketing. Integrating cultural diversity into Crankworx festivals.  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/ Follow Darren Kinnaird:Website - https://www.crankworx.com/LinkedIn - https://www.linkedin.com/in/darren-kinnaird-1a49332/?originalSubdomain=caTwitter - https://twitter.com/darrenkinnairdAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Jyll interviews Cornelius from Google about:Cornelius’s career journey from South Africa to Canada, and how it led him to his current position at Google. The marketing capabilities of Google Cloud.The three major issues in marketing: measurement, figuring out your audience and value based-bidding. The future of AI in the creative and advertising industry Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Jyll Saskin Gales:Twitter - twitter.com/jyllsaskingalesLinkedIn - linkedin.com/in/jyllsaskingalesYouTube - youtube.com/c/thegoogleproInstagram - instagram.com/the_google_proTikTok - tiktok.com/@the_google_proWebsite - jyll.ca Follow Cornelius van Heerden:LinkedIn - https://www.linkedin.com/in/corneliusvanheerden/Twitter - https://twitter.com/Corne1984?t=LuLRN4V93tagmlYE5SWCwQ&s=09Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Darian interviews Mark from Epica Awards about:The history of the Epica Awards and how it has grown over the yearsThe lack of diversity in the creative industry and how it needs to continue to improveThe numerous awards from agencies across the worldThe books Mark wrote about media and brandingSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Mark Tungate:Instagram - https://www.instagram.com/marktungate/?hl=enLinkedIn - https://www.linkedin.com/in/mark-tungate-50799281/?originalSubdomain=frFollow Epica Awards:Twitter - https://twitter.com/epicaawards?lang=enWebsite - https://www.epica-awards.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Darian chats with Tim from Kickframe about:Tim’s background in strategic planning and how it led him to consulting and working with the CMA. How Tim stays on top of current trends to inform his consulting work. Tim’s three key takeaways from marketing education. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Tim Dolan:Website - https://www.kickframe.com/LinkedIn - https://www.linkedin.com/in/timdolan/Twitter - https://twitter.com/kickframe?lang=enAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today's episode is a recording of a virtual event titled How I Got a Job in Digital Marketing, which featured valuable insights from marketing industry experts. The guests shared their stories of how they ended up in marketing and how they climbed the ladder to success. The panel included:Darian Kovacs (Host of the Marketing News Canada podcast, Co-Founder of Jelly Digital Marketing and PR)Jyll Saskin Gales: Marketing Coach at Jyll.ca (previously at Google and Viacom Media Networks)Braden Hoeppner: VP of Marketing and Digital at FYidoctors (previously at Herschel, Saxx and Kit & Ace)Brian O'Connor: Senior SEO Analyst at AritziaJames Gregson: Creative Director of Brand, Marketing and Content at LEGOThanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Cheryl chats with Google Ads expert and Marketing Coach Jyll Saskin Gales. Cheryl and Jyll take a deep dive into Google Performance Max Campaigns and how to best use this new campaign type. They also discuss how a cookieless future could impact this new campaign type and the ppc industry as a whole.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Cheryl Goeres:LinkedIn - https://www.linkedin.com/in/cherylgoeres/Jelly LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Follow Jyll Saskin Gales:Twitter - twitter.com/jyllsaskingalesLinkedIn - linkedin.com/in/jyllsaskingalesYouTube - youtube.com/c/thegoogleproInstagram - instagram.com/the_google_proTikTok - tiktok.com/@the_google_proWebsite - jyll.caAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Darian chats with Shawn from Queen & Rook about:Shawn’s experience hosting live virtual events The origin of Queen and Rook’s name How to get people to care about you and your company by creating meaning and building trust Shawn’s upcoming book about how to become an industry disruptor Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Shawn Kanungo:Website - https://www.shawnkanungo.com/LinkedIn - https://ca.linkedin.com/in/shawnkanungoTwitter - https://twitter.com/ShawnKanungoYoutube - https://www.youtube.com/channel/UCURUV9lkptpRz0U76nmK7iQInstagram - https://www.instagram.com/shawnkanungo/?hl=enAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Jyll interviews Sarah, a sales and data leader at Tiktok about:Sarah’s career journey: how she ended up as a data storyteller and her political involvement.How as a new platform, measurement tools for TikTok have to constantly adapt. How to foster a constructive and fulfilling workplace by creating psychological safetyHow data can be extremely useful and powerful, yet needs to be regulatedSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Jyll Saskin Gales:Twitter - twitter.com/jyllsaskingalesLinkedIn - linkedin.com/in/jyllsaskingalesYouTube - youtube.com/c/thegoogleproInstagram - instagram.com/the_google_proTikTok - tiktok.com/@the_google_proWebsite - jyll.ca Follow Sarah Norman:LinkedIn - https://www.linkedin.com/in/sarahevangelinenorman/Instagram - https://www.instagram.com/sarahevangelinenorman/?hl=enTwitter - https://twitter.com/sarahevanormanAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Jyll interviews Kristin from Cossette Media about:The challenges of balancing full-time work and parenting during the pandemic. Kristin’s origin story and how her passion for understanding behaviour and happenstance led her to working in analytics and media. The importance of having your job and workplace fit with your identity to be able to thrive. Including humanity in your perspective when interpreting data as it is the quantification of people. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Jyll Saskin Gales:Twitter - twitter.com/jyllsaskingalesLinkedIn - linkedin.com/in/jyllsaskingalesYouTube - youtube.com/c/thegoogleproInstagram - instagram.com/the_google_proTikTok - tiktok.com/@the_google_proWebsite - jyll.caFollow Kristin Wozniak:Website - https://www.cossette.com/en/homeLinkedIn - https://ca.linkedin.com/in/kristin-wozniak-5b64602aTwitter - https://twitter.com/jyllsaskingales?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorInstagram - https://www.instagram.com/jyllsaskingales/?hl=enAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy