

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Jan 12, 2023 • 46min
John Bromley (Charitable Impact)
The one where Darian chats with John from Charitable Impact about:What is Charitable Impact and how it impacts givingEncouraging year-round generosity (not just in December)The future goals and dreams of charitable givingHow donations can benefit the donor indirectlySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6 Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow John Bromley:Twitter - https://twitter.com/wearecharitable LinkedIn - https://ca.linkedin.com/company/wearecharitable Instagram - https://www.instagram.com/wearecharitable/?hl=en Facebook - https://www.facebook.com/wearecharitable/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 21, 2022 • 31min
Amanda Brittain (BC Egg)
The one where Ted chats with Amanda from BC Egg about:Various tips for a Communications Professional in the Agricultural IndustryWhat's changed and hasn't changed in the field of Communications over the last two decadesWhat the farming community is doing to help in the fight against Climate ChangeBest way to catch a chicken safely (for you and the chicken)Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/ Follow Amanda Brittain:Website - https://bcegg.com/LinkedIn - https://www.linkedin.com/in/amanda-brittain-scmp-abc-91b1489/?originalSubdomain=caAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 13, 2022 • 29min
Mordy Oberstein (Wix)
The one where Jyll chats with Mordy from Wix about:How Mordy started his career in SEO 10 years agoStaying up-to-date with changing trends by following the newsThe shortage of good content on the web Improving Wix and rebranding it within the SEO communitySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Jyll Saskin Gales:Twitter - twitter.com/jyllsaskingalesLinkedIn - linkedin.com/in/jyllsaskingalesYouTube - youtube.com/c/thegoogleproInstagram - instagram.com/the_google_proTikTok - tiktok.com/@the_google_proWebsite - jyll.ca Follow Mordy Oberstein:Twitter - https://twitter.com/MordyObersteinWebsite - https://www.mordyoberstein.com/LinkedIn - https://www.linkedin.com/in/mordy-oberstein-12551715/?originalSubdomain=ilAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 9, 2022 • 39min
Stephanie Koonar (Langara School of Marketing Management)
The one where Emma chats with Stephanie from Langara College about:Stephanie’s journey in marketing, starting from university days to co-founding PeerSpectives ConsultingThe value in taking a strengths assessment to understand your skills Stephanie’s advice for students getting into marketing Take $5 off the Clifton Strengths Assessment test with the code 5off: https://peerspectives.ca/discover-your-top-5-strengths Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Emma Whiten:LinkedIn - https://www.linkedin.com/in/emmawhiten/Twitter - https://twitter.com/EmmWhiten Follow Stephanie Koonar:LinkedIn - https://www.linkedin.com/in/stephaniekoonar/PeerSpectives Consulting - https://peerspectives.ca/Langara - https://langara.ca/Book - https://backpacktobriefcase.ca/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 30, 2022 • 28min
Sabrina Geremia (Google Canada)
The one where Jyll chats with Sabrina from Google Canada about:The findings of Google Canada’s 2021 Economic Impact Report - Google helped provide $37B of economic activity, which is 1.5% of Canada’s GDP. The three major changes in consumer behaviour over the past few years.The three things to prioritize when developing a marketing plan for 2023. How Sabrina’s career journey took her around the world and led her to working with Google 16 years ago. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Jyll Saskin Gales:Twitter - twitter.com/jyllsaskingalesLinkedIn - linkedin.com/in/jyllsaskingalesYouTube - youtube.com/c/thegoogleproInstagram - instagram.com/the_google_proTikTok - tiktok.com/@the_google_proWebsite - jyll.caFollow Sabrina Geremia:LinkedIn - https://ca.linkedin.com/in/sabrina-geremia-028644Twitter - https://twitter.com/sabrinageremiaThe DMZ - https://dmz.ryerson.ca/people/sabrina-geremia-3/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 28, 2022 • 24min
Dionna Dorsey Calloway (The Creative Ladder)
The one where Jyll interviews Dionna from The Creative Ladder about:How The Creative Ladder provides support to students and emerging professionals to get them into the creative industry.How Dionna started in the fashion industry and transitioned into becoming a creative entrepreneur. The origin story of The Creative Ladder and the founders' involvement with the organization. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Jyll Saskin Gales:Twitter - twitter.com/jyllsaskingalesLinkedIn - linkedin.com/in/jyllsaskingalesYouTube - youtube.com/c/thegoogleproInstagram - instagram.com/the_google_proTikTok - tiktok.com/@the_google_proWebsite - jyll.caFollow Dionna Dorsey Calloway:Instagram - https://www.instagram.com/dionnadorsey/Twitter - https://twitter.com/dionnadorseyLinkedIn - https://www.linkedin.com/in/dionnadorsey/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 25, 2022 • 22min
Jeff Tomlin (Vendasta)
The one where Jyll interviews Jeff from Vendasta about:The origin story of VendastaThe increasing importance of Customer Experience in marketingA few of the ways in which the pandemic has forced businesses to evolve their marketing practicesSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Jyll Saskin Gales:Twitter - twitter.com/jyllsaskingalesLinkedIn - linkedin.com/in/jyllsaskingalesYouTube - youtube.com/c/thegoogleproInstagram - instagram.com/the_google_proTikTok - tiktok.com/@the_google_proWebsite - jyll.ca Follow Jeff Tomlin:Website - https://www.vendasta.com/LinkedIn - https://www.linkedin.com/in/jtomlin/?originalSubdomain=caAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 25, 2022 • 26min
Hiroki Asai (Airbnb)
The one where Daryl interviews Hiroki from Airbnb about:The value of aligning creative, strategy, media, and productThe Winter release of AirbnbHow to stay motivated as a marketer and creative Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Daryl Louie: LinkedIn - https://www.linkedin.com/in/daryllouie/Instagram - https://www.instagram.com/antisocialsolutions/Facebook - https://www.facebook.com/antisocialsolutions/LinkedIn - https://www.linkedin.com/company/antisocial-media-solutions/ Follow Hiroki Asai:Website - https://www.airbnb.ca/LinkedIn - https://www.linkedin.com/in/hiroki-asai-a44137110Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 18, 2022 • 40min
Dr. Norm O'Reilly (University of Maine and T1 Agency)
The one where Ted interviews Dr. Norm O'Reilly from The University of Maine and T1 Agency about:His upcoming study: 16th annual "Canadian Sponsorship Landscape Study / Étude sur l’industrie de la commandite au Canada"What's the most exciting thing he's seeing in Sports Marketing and Sponsorship MarketingHow Cause Marketing must be ingrained in any activation marketingPresenting at SponsorshipX Montreal on November 23rdBest place he's done a Triathlon in the world!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/ Follow Dr. Norm O'Reilly:Website (T1 Agency) - https://thet1agency.com/Website (CSLS) - https://www.sponsorshiplandscape.com/LinkedIn - https://www.linkedin.com/in/norm-o-reilly-6bab246Twitter - https://twitter.com/normoreilly?lang=enWikipedia - https://en.wikipedia.org/wiki/Norm_O%27ReillyAmazon - https://www.amazon.com/Norm-OReilly/e/B00CMEDGBCAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 16, 2022 • 44min
Wes Falik (Squarespace)
Join us for EPISODE 400, where Darian chats with Wes from Squarespace about:How Wes started working in the creative industry and advertising The first campaign that Wes worked on at SquarespaceThe many facets of Squarespace that keep you connected to your audience Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Wes Falik:Website - https://www.wesfalik.com/LinkedIn - https://www.linkedin.com/in/wesfalik/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


