Marketing News Canada

Dans cet épisode, Sébastien nous parle des tendances actuelles qu'il observe en marketing tel que les vidéos courtes et les micro-influenceurs nichés. Il nous parle aussi d'outils que les marques peuvent utiliser afin de gérer les défis reliés à la gestion du contenu numérique, des influenceurs et des campagnes. En tant que VP ventes, Sébastien nous parle du rôle du marketing dans le cycle de vente. Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Antoine Bonicalzi:LinkedIn - https://ca.linkedin.com/in/antoinebonicalzi Follow Sébastien Bardoz:Website - https://www.wedia-group.com/LinkedIn - https://fr.linkedin.com/in/sebbardozTwitter - https://mobile.twitter.com/sebbardozForbes Council ProfileAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted interviews Senna from Asians in Advertising about:Her journey from Mongolia to Washington DCAsians in Advertising, why representation matters, and their mentorship program#IamRemarkable, an initiative by GoogleHer favourite food as a kid and how you can sometimes have too much of a good thing!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Senna Bayasgalan:Website - https://www.sennabayasgalan.com/ LinkedIn - https://www.linkedin.com/in/sennabayasgalanAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted interviews Cliff from Indspire about:Origin storyWhat marketers do to help with reconciliationHow to approach the C-suite level when it comes to marketing ideasWhy relationship building and ancestry is so importantSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Cliff Fregin:Website - https://indspire.ca/LinkedIn - https://www.linkedin.com/in/cliff-fregin/?originalSubdomain=caAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Darian interviews Robert from eCampusOntario about:How the rise of microcredentials is similar to streaming music The importance of microcredentials in upgrading and upskilling one's career, and how it serves as a form of continuing education The demand for both a combination of technical and soft skills Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Robert Luke:LinkedIn - https://www.linkedin.com/in/raluke/?originalSubdomain=caWebsite - http://robertluke.ca/eCampusOntario - https://www.ecampusontario.ca/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Darian interviews Riaz Meghji, author of the book "Every Conversation Counts" about:How to stand out as a marketerHow to "out-care" your competitionWhy conversations matter in today's worldSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Riaz Meghji:Website: https://riazmeghji.com/Twitter - https://twitter.com/riazmeghji?lang=enInstagram - https://www.instagram.com/riazmeghji/?hl=enLinkedIn - https://www.linkedin.com/today/author/riazmeghjiAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Darian chats with Jessica from Cision about:Jessica's journey in the marketing spaceHer experience as a board member at the AMAThe importance of understanding the platforms you work withSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Jessica Zuckier:Website - https://www.cision.ca/Website - https://www.newswire.ca/LinkedIn - https://www.linkedin.com/in/jessica-zuckier/?originalSubdomain=caAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted interviews Kal from HeroX about:The power of Crowdsourcing innovationThe future of workHow to find your passion and chase your dreamsHow to open a bottle of beer!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Kal K. Sahota:Website - https://www.herox.com/Twitter - https://twitter.com/IamheroxFacebook - https://www.facebook.com/IamHeroX/LinkedIn - https://www.linkedin.com/in/kal-k-sahota-7659384a/?originalSubdomain=caAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Darian interviews Monika from APTN about:APTN's role in broadcastingBridging the gap between indigenous and non-Indigenous viewersWhat's in store for the future of APTNSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Monika Ille:Website - https://www.aptn.ca/about/our-people/monika-ille/LinkedIn - https://ca.linkedin.com/in/monika-ille-mba-4ba62096Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Darian interviews Stephen from FUSE Create about:Running an agencyCurrent marketing trendsHow Stephen learns and grows as a business ownerSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Stephen Brown:Website - https://fusecreate.com/LinkedIn - https://www.linkedin.com/in/stephenbrownfuse/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted interviews Abdullah and Baba from The DMZ and Andie about:The hunger and passion of entrepreneurshipImmigration work ethicCreative ideas for talent retentionBest lego builds from our childhoodSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/ Follow Abdullah Snobar:Website - https://dmz.ryerson.ca/LinkedIn - https://www.linkedin.com/in/abdullahsnobar/Twitter - https://twitter.com/asnobar?lang=enInstagram - https://www.instagram.com/asnobar/?hl=enFollow Baba Ajayi:LinkedIn - https://www.linkedin.com/in/babaajayi/?originalSubdomain=caWebsite - https://www.get.alwaysandie.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy