Craft Beer Professionals

This panel will discuss how to create and maintain a brand identity that is reflective of your brewery and culture. The focus will be on how the panelists have taken steps to maintain that identity across various packaging, point of sale, and promotional materials. We will also dive into how this identity is presented internally. Panelists Aaron Gore (Community Brewing Ventures) Elliot Seidler (Civic Brewing Company) Patrick Delves (Seismic Brewing Company) Moderator: Ben Weston (Hoptown Handles/SeaThirst Creative) Join us in-person for CBP Connects presented by Arryved POS February 7-9, 2022 | Norfolk, Virginia Register: https://cbpconnects-norfolk.eventbrite.com/

This year saw an amplified and necessary dialogue on the ongoing sexism with Craft Beer. While the industry has a long way to go to becoming inclusive, equitable, and safe for all, we want to use this time to showcase some amazing women conquering their respective areas of the industry. You’ll hear stories from panelists that are involved in a variety of roles and functions across craft - how they first got into the industry, how they’ve navigated (and thrived) a male dominated industry, where they see the industry going, and more. Panelists: Ashley Picerno (Deschutes Brewery)  Audra Gaiziunas (Brewed For Her Ledger) Jen Blair (Under the Jenfluence) Nicole Mandela (AB Brewers Collective) Sarah Perez (Denali Brewing Company/Lifting Lucy/Pink Boots Society) Moderator: Colleen Quinn (Second Sip Beverage Consulting) Join us in-person for CBP Connects presented by Arryved POS February 7-9, 2022 | Norfolk, Virginia Register: https://cbpconnects-norfolk.eventbrite.com/

When is the optimal time to harvest yeast from a live fermentation? Which strains perform the best over multiple batches? How can a small brewery replicate the same results as a large one? Three breweries will share their methodology, timing, and other considerations when working with yeast. From pitch to harvest to re-pitch to doing it all over again, we'll dive into all the details we can in under 60 minutes. Panelists:  Chris Creech (The Glass Jug Beer Lab) Erik Fowler (White Labs) Moderator: Andy Morrison (Precision Fermentation) Join us in-person for CBP Connects presented by Arryved POS February 7-9, 2022 | Norfolk, Virginia Register: https://cbpconnects-norfolk.eventbrite.com/

Selling beer in the retail market has not been an easy task over the past 20 months. At a time when business was just awful for everyone in our industry, brewery sales reps were tasked with maintaining buyer relationships, communicating remotely with accounts, pivoting traditional in person brand promotions, and somehow amongst all of this, tending to their own mental health. Join us for an in depth discussion about the challenges that those on the sales front face in a pandemic-era beer market, what companies are doing to assist with mental health issues, creative solutions for increasing retail sales, innovative ways to connect with buyers, and new marketing techniques adapted for our new marketplace. Panelists:   Eric Butler (Wolf’s Ridge Brewing)  Jordyn Frasier-Hill (Lakewood Brewing)  Laura Lodge (StartABrewery.com)  Ted Risk (Wibby Brewing)   Moderator: Julie Rhodes (Not Your Hobby Marketing Solutions)   Join us in-person for CBP Connects presented by Arryved POS  February 7-9, 2022 | Norfolk, Virginia Register: https://cbpconnects-norfolk.eventbrite.com

A successful training program requires investment, and investing in your team is one of the best things you can do to better your brewery. The more educated your team, the better representatives they will be for your brand - and the more beer they’ll be able to sell. Having this is valuable no matter where a person works in your company, and having educational systems in place can help bridge the frequent disconnect between departments. In this conversation we will discuss how our panelists have facilitated training that educates, motivates, and results in a more successful brewery.   Panelists:   Chema Mora (Cicerone Certification Program)  Erik Coleman (Beer By Coleman)  Josh Lindsay (Karbach Brewing Company)  Katie Nierling (Ska Street Brewstillery)  Larry Winans (Jackass Brewing Company)    Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)   Join us in-person for CBP Connects presented by Arryved POS  February 7-9, 2022 | Norfolk, Virginia  Register: https://cbpconnects-norfolk.eventbrite.com

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Professionals. Join your fellow Craft Beer Professionals in Norfolk, VA (February 7-9, 2022) for 3 days of networking and education. The #MeToo movement has opened our eyes to harassment and other violence in many realms, including craft brewing. Like many other arenas, the brewing industry has been susceptible to toxic work environments because of its macho bro culture, the commodification of women, and the underrepresentation of diverse genders and races. Safe Bars, founded in 2013, works to shift these pernicious realities through education, training, and culture change. Join AJ in Norfolk for the interactive workshop "Brewing A New Culture: Stopping Harassment in Beer Spaces." Safe Bars has been a fantastic partner to CBP and we are excited to have them as part of CBP Connects. Norfolk, Virginia | February 7-9, 2022 View the complete schedule: https://cbpconnects-norfolk.eventbrite.com/

The tap room is the cornerstone of any craft brewery. It is where the money is made. This presentation will talk through the layout of your tap room and how to maximize efficiency, customer experience, brand exposure. We will cover bar layout and equipment, cueing, restrooms, event space, retail areas, patios, brewery views, tours, furniture, lighting and more as we explore options to make your tap room as inviting and profitable as possible.   Hauck Architecture is a San Diego based, full service Architecture and Interior Design firm specializing in brewery, bar, and restaurant projects, with a focus on the craft beverage industry. Since 1996 we have been assisting our clients with design, layout, engineering and governmental agencies for their projects. Unmatched experience, expertise, creativity and attention to detail is at forefront of every project. Join us for CBP Connects presented by Arryved POS Norfolk, Virginia | February 7-9, 2022 View the complete schedule: https://cbpconnects-norfolk.eventbrite.com/

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Professionals. Join your fellow Craft Beer Professionals in Norfolk, VA (February 7-9, 2022) for 3 days of networking and education. Matt Albrecht grew up in a family of woodworkers and craftsmen. Starting River Drive in 2008, he quickly focussed his woodworking skills towards wooden barrels; Seeking to improve and revitalize the nearly lost art of coopering. Since, Matt and his team have outgrown the 2 car garage they started in, and now run River Drive Cooperage and Millwork on an old 40 acre farm in scenic New England. River Drive has been a fantastic partner to CBP and we are excited to have them as part of CBP Connects. Norfolk, Virginia | February 7-9, 2022 View the complete schedule: https://cbpconnects-norfolk.eventbrite.com/

In a nation with nearly 9,000 breweries, serving good beer is no longer enough to claim your piece of the pie. In order to survive and thrive, breweries, pubs and on-premise must evolve to provide "Better Experiences". But, what does that even mean? In this conversation, we will explore different ways to define and provide "Better Experiences."   Once upon a time Jeremy Storton didn’t know the difference between an ESB and an IPA. Now he is an Advanced Cicerone®, IBD certified brewer, BJCP judge, beer educator, content producer for the beer industry, and an award-winning beer writing and podcaster.   What happened in between is a total mystery.  His podcast, Good Beer Matters, serves to educate professionals on the craft and culture of beer. Besides the world of beer, he is also a waterman who sometimes writes and photographs about food, travel and aquatic adventure.   CBP Connects presented by Arryved POS 2-Day Workshop | 3 Nightly Receptions  Norfolk, Virginia | February 7-9, 2022 View the complete schedule: https://cbpconnects-norfolk.eventbrite.com/

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Professionals. Join your fellow Craft Beer Professionals in Norfolk, VA (February 7-9, 2022) for 3 days of networking and education. Kenny VanHorn is an owner at Elation Brewing. Opened in 2019, Elation has quickly become known for their fantastic lagers, beautiful taproom, and welcoming experience. Join Kenny as Elation hosts the CBP Connects Welcome Reception on February 7, 2022.  Norfolk, Virginia | February 7-9, 2022 View the complete schedule: https://cbpconnects-norfolk.eventbrite.com/