

Craft Beer Professionals
Craft Beer Professionals
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events.
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP]
www.CraftBeerProfessionals.org
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP]
www.CraftBeerProfessionals.org
Episodes
Mentioned books

Jan 25, 2023 • 58min
Out of this World Brewery Experiences
Beer gardens, sport leagues, bed and brews, OH MY!
Join the team at Harvest Hosts as well as a great line up of breweries who are doing much more than brewing awesome beer! Hear from Pals Brewing Co., R & R Brewing, and Wiedemann's Fine Beer about the exceptional experiences offered at their breweries. Each will share ideas on how to grow your brand organically through in person experiences and overnight stays.
Panelists:
Betsy and Jon Newberry (Wiedemann's Fine Beer)
Paul Oettinger (Pals Brewing Company)
Ryan Bevell (R&R Brewing)
Wes Clark (Harvest Hosts)
Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)
Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects in 2023
Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Jan 21, 2023 • 1h
To Zag, or Not to Zag - Strategic Considerations for Alternative Beverages
The craft beer industry has rapidly transitioned into being the craft BEVERAGE industry. Once dogmatic in its commitment to beer alone, nearly half of the country's breweries now produce some alternative category in-house. However, with extension of offerings comes challenges of execution and development. From product manufacturing considerations to brand hierarchy to marketing and sales execution, the most important part of any successful new category is in the planning.
On this panel, experts in brand development, portfolio management, and alternative beverages will share their experience and expertise on what to keep in mind, and what to avoid, when making the decision for your business as to whether or not moving beyond just beer is right for you.
Panelists:
Brian Winkeler (Robot House)
David Thornton (Carolina Bauernhaus)
Townes Mozer (Lenny Boy Brewing Company)
Moderator: Aaron Gore (Bevana)
Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects in 2023
Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Jan 18, 2023 • 45min
Too Much Coffee, Casks, & Passion [Fruit] w/Spencer Moore (Lock 27 Brewing/Aseptic Fruit Purees)
CBP Stories showcase individual members who have an inspiring story to tell.
Spencer Moore is currently the Production Manager for Lock 27 Brewing in Dayton, Ohio. in 2015, when his wife was stationed in the United Kingdom, he found himself on a food tour at a brewery in which he spontaneously asked for a job. He then began his brewing career at Calverley’s Brewery in Cambridge, UK, a very traditional cask brewery.
He moved back to the states in 2018 where he spent time learning new brewing techniques at Line Creek Brewing in Peachtree City, GA. He began doing cellar work, learning packaging, and growing his skill set that ultimately led him to be their Head Brewer.
He is also an Ambassador for Aseptic Fruit Purees, enjoys running on trails, and drinks way too much coffee.
Join us in-person for CBP Connects | Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Jan 14, 2023 • 60min
Finding Your Path in the Industry Through Service
As industry members, we often find ourselves becoming members of organizations that create opportunities for us to advance our careers through networking, education, or experiential opportunities. Though some of these organizations may be run solely by paid employees, often time they are spearheaded by a group of super volunteers who donate their time and passion outside of their day jobs. So how do you go from just being a part of an organization to an integral member who is dedicated to being in the room when decisions are made that can impact hundreds, even thousands of individuals?
Join Pink Boots Society as we have a conversation that will explore the transition from being a member to a leader within an organization and strategies for balancing work life with volunteerism and advocacy. Our panelists will feature members who have been career volunteers with Pink Boots Society for many years. We will learn what drove them to a path of service, how they manage their day jobs on top of the demands of volunteer positions, as well as the ups and downs that come along with the roles.
Panelists:
Angi Thomas (Being Black in Craft)
Ashlie Randolph (Lifting Lucy)
Blanca Quintero (Highland Park Brewery)
Jen Jordan (Laughing Monk Brewing)
Pam Catoe (CraftBeerAustin.com)
Moderator: Georgina Solis (Walking Stick Brewing Company)
Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects in 2023
Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Jan 11, 2023 • 1h
Standout Marketing: Top Strategies from 2022
In this conversation, we are joined by a panel of Craft Beer Marketing Professionals to discuss trends, surprises, and insight into how you can knock it out the park with your brewery's marketing. From stellar can designs to sustainable merch to the most entertaining TikTok videos, our panel will share the marketing strategies they've been a part of over the past year that have generated returns. Looking for inspiration or simply a good success story? This conversation will help get your creative juices flowing.
This conversation feature:
Barry Elwonger (Allocated Media)
Erik Leach (New Realm Brewing)
Jim McCune (Craft Beer Marketing Awards)
Join us in-person for CBP Connects | Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Jan 7, 2023 • 1h
Demystifying Off Premise Sales Success in 2023
The old rules of selling craft beer and cider in the Off Premise marketplace don’t apply anymore. On Premise shutdowns in 2020, consumer pantry loading, changing purchasing habits of consumers, new brands entering the market, and daunting efforts to get brands approved in chain outlets have all led to huge challenges for craft brands that have caused them rethink their sales strategies for this market segment. Join us for a live panel discussion about how to succeed in the Off Premise marketplace in 2023.
Panelists:
Anna Nadasdy - Director of Customer Experience at Fintech
Chalsie Rivet - Beer Buyer for Harris Teeter, North Carolina
Chelsea Troost - Spirits Buyer (and former beer buyer) for Total Beverage in Colorado
Gwen Moreland - Area Sales Manager, Off Premise for Coors Distributing Company
Laura Lodge - StartABrewery.com, Distribution Insight
Stephanie Meyer - National Accounts Sales Manager for Independence Brewing - Austin, TX
Moderator: Julie Rhodes (Not Your Hobby Marketing Solutions)
Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects in 2023
Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Jan 4, 2023 • 38min
Goal Setting with Kary Shumway (Craft Brewery Financial Training)
As we start the New Year, we are excited to welcome Kary Shumway (Craft Brewery Financial Training.com) to discuss how to make your resolutions stick. Kary will discuss goal setting basics, strategies to stay organized, and how to make your goals stick. He will even share a few book recommendations to help you along the way.
Join us for a conversation to get 2023 started on the right foot.
Join us in-person for CBP Connects | Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Dec 31, 2022 • 43min
Beer TLC: Why Quality Control is Key
Brewers spend a lot of time and energy in crafting the perfect beer, from the best ingredients to the latest beer styles. With this in mind, beer quality is of utmost importance, and a quality control program is paramount to creating great beer every time. Whether you are a just beginning or want to learn more about best practices, we can help you develop the beer quality control program that works for you.
Devin Tani received a B.S. degree in chemistry from the University of California, Irvine, as well as a Professional Certificate in Brewing from the University of California, San Diego Extension. Devin has had various roles at White Labs previously working in both the R&D and Analytical Lab, now becoming the Education & Marketing Engagement Coordinator. He now hopes to spread his scientific knowledge to others. Devin loves teaching about the nuances and scientific importance of fermentation.
Join us in-person for CBP Connects | Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Dec 24, 2022 • 55min
The Cost of Lost Beer: Using Data Driven Tools to Maximize Your Taproom Draft Profits
What are the best practices, ideas, and tactics that will help your draft system be as efficient as possible? Our talented panelists will provide insights and easy action steps to increase your keg efficiencies, manage inventory, and understand what has been a challenge for the industry for years...BEER LOSS!
Panelists:
Austin John (Apocalypse Ale Works)
Ian Purcell (BarTrack)
Ruark Joos (RJ) (Golden Road Brewing Company)
Moderator: Jon Childress (BarTrack)
Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects in 2023
Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Dec 21, 2022 • 1h 6min
Grapes & Barley: A Conversation on Operating a Brewery + Winery
Operating one business is tough, but what sparks the desire to not only open a brewery, but also operate a winery. We will dive into why our panelists chose this model, strategies for success, lessons they've learned, and items for you to consider if looking into a similar concept.
This conversation features:
Barbara Evers (Everleigh Vineyards & Brewing Company: Winery, Brewery)
Clay Keel (Keel Farms; Farm, Winery, Cidery, Brewery)
Tamara Kosoris (Mandatory Fun Beer Works + The Viking Alchemist; Meadery, Brewery)
Join us in-person for CBP Connects | Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/


