Craft Beer Professionals

The taproom! The epicenter of your brand. We’re excited to have a conversation today on how you can make the most of your guests’ time at your brewery. We hope that you leave with greater strategies for success and inspiration to further maximize your brewery’s taproom experience. After all, it’s not just about making great beer, but also putting out world class hospitality. We'll be joined by: Andrew Burman, Other Half Brewing Mike Corneille, Pryes Brewing Tim McLaughlin, GoTab Tony Ren, Maui Brewing We’ll Discuss: Lines - How lines impact the guest experience in your tap room and ultimately, your bottom line. Labor - How to use trend data to predict labor needs and adapt to unexpected peaks Food - Key trends to take advantage of to drive higher beer sales. Technology - What are the most important technologies a brewery needs to consider implementing and what percent of their budget should they plan to invest? Payments - How to provide options that will drive higher check averages and guest satisfaction. GoTab, Inc. is a leading restaurant commerce platform that helps more than 1,000 large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied.  Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Contract brewing! Do you have extra capacity? Are you looking for a production partner to help keep up? In this conversation, we will be joined by a panel of experts to discuss the operational, financial, and legal aspects of whether contract brewing makes sense for your business. We will dive into what makes a good partner, setting clear expectations, and how you can see greater success through contract brewing. This conversation features: Bob Grigsby (Big Kettle Brewing) Jason Sleeman (United Community Bank | Craft Beverage Lending) John Szymankiewicz (Beer Law Center) Trey Sinclar (Dry County Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) and Steve "Hendo" Henderson (Founder of Rockstar Brewer) dive into 5 actionable ways brewers can use their data to #BrewMore and #BrewBetter. The topics include: Using Brew Sheets in Beer30 to dial in deviations and quality based on text alerts and tolerances. Diving into weekly KPIs with Brew-Filter-Pack Metrics for your team Looking at tank charts on a daily basis to understand hop creep or diastaticus issues (with a bonus round of yeast genealogy and QC control checks!) Comparing the gravity and pH of multiple batches of the same brand name, to ensure consistent quality Diving in on how to use data to be ready in case there is a product recall from an ingredient supplier (with a bonus round of sales traceability, COGS, and actual $ for a claim) Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

One way to sell more out of your taproom is to invest in more taps or stock more branded gear to offer consumers. But that version of “selling more” requires cash up front and doesn’t necessarily guarantee payback quickly. Instead, you may be looking for a way to increase sales that doesn’t require you to spend capital first! In this session, we’ll walk thru strategies and plans that can equip your staff members with knowledge and low-to-no-cost tools required to increase sales. It's no surprise that consumers hold brewery taprooms to higher standards when it comes to service and product knowledge than the local craft beer bar. And now add that during inflationary times, customers who are willing to pay more for your experience, expect more from it as well. Is your staff ready to meet these expectations? How are you coaching them up? What tools do they have to help them be successful? During this session, we will wrestle with tough questions like these that successful taprooms are willing to conquer. You will leave this presentation with a better understanding of what your customers expect, tools for staff members, and a plan to implement some simple strategies that can increase your taproom revenue. Download the Real Taproom Staff Selling Tips Guide Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Your point of sale system is the backbone of your taproom. From the guest experience to your team and taproom's unique needs, it is important to find the right POS that helps maximize your success. In this session, we will discuss reporting/analysis, fees/pricing, selling tools, integrations, service/support, and a process to make selecting the POS more efficient.   Whether you are soon to be opening your doors or looking for a more effective POS solution, Kary is excited to outline criteria to consider.   Kary Shumway is the founder of Craft Brewery Financial Training.com which offers online resources for beer industry professionals. He has worked in the beer industry for more than 20 years as a certified public accountant and a chief financial officer for a beer distributor. He currently serves as CFO for Wormtown Brewery in Worcester, Massachusetts. Craft Brewery Financial Training publishes a free weekly beer industry finance newsletter, offers online training courses on topics such as cash flow planning, financial forecasting, and brewery metrics. You can follow Kary at https://craftbreweryfinance.com/ Join us in-person for CBP Connects | Half workshop, half networking  Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

How is your brewery paying out credit card tips? It's a question we hear all the time, and it's a real conundrum. Paying out tips on a daily basis keeps your people happy. But between cash shortages, labor costs and theft and safety risks, daily cash tip-outs are becoming unworkable. Join Kickfin for a webinar to learn how breweries like yours are bringing their tip programs into the 21st century — and get actionable takeaways for recreating a tip-out process that works for everyone. Brian Hassan is the co-founder and co-CEO of Kickfin, the leading gratuity management platform. Hospitality teams across the country use Kickfin to send real-time, cashless tip payouts directly to their employees' bank of choice. With Kickfin, employers can establish fully compliant tipping programs that improve hiring efforts, reduce the risk of theft and human error, and provide 100% cash flow visibility — all while fostering the financial wellbeing of their workforce. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Beer and cheese...a perfect match, and opportunity to create unique events in your taproom. We are excited to welcome Cara Warren (Isigny USA / Cheese Professor/ Cutting the Curd Podcast) and Adam Levy (Alcohol Professor/Cheese Professor/New York International Beer Competition) for a conversation on how to establish a cheese program at your brewery. In this session we will discuss types of cheeses, how to source them, how much to order, and proper care. You will leave this session with a gameplan on how to make cheese an added part of your taproom experience. Learn more: https://www.cheeseprofessor.com/ Enter the New York International Beer Competition: https://nyibeercompetition.com/ Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Craft beer is all about innovation and more breweries are diversifying their product lineup to reach more potential customers. In past panels we have featured breweries also operating as coffee shops and soon will be discussing breweries also producing wine. In this session, we will learn from several Craft Beer Professionals who have ventured into the world of distilling. We will dive into why our panelists chose this model, strategies for success, lessons they've learned, and items for you to consider if looking into a similar concept.   Panelists:  Brendan Moylan (Moylan’s Brewing Co/Moylan’s Distilling Co./Stillwater Spirits)  Dave Sheets (SixtyFour West Consulting)  Denise Jones (Fermentis)  George Kastendike (Three Notch'd Brewing Company)   Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)   Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects in 2023 Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Over this panel, we will be discussing the upwards trend in fruit in beer and seltzers, especially with RTDs on the rise.  We will also be looking at how we can achieve what is popular in our respective markets, how we each go about making fruited styles, and techniques used to blend the correct flavor profiles.    Panelists:  Aaron Butzen (Monday Night Brewing)  Garrett Hickey (Streetside Brewing)  Sam Green (Untitled Art)  Zach Fogle (Abjuration Brewing)   Moderator: Spencer Moore (Aseptic Fruit Purees ambassador/Lock 27 Brewing)   Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects in 2023 Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing the fall of Facebook/Instagram? What does craft beer marketing look like when social media doesn’t take up so much of the digital marketing mix?    We’ve put together a panel of forward-thinking marketing folks and innovative brewery leaders to try and answer questions about what the future holds for craft beer marketing.   Panelists:   Greg Lane (BeerTrippr)  Jackie Martuscello (WestFax Brewing)   Jackson Boyer (Buddy)  Kelly Hieronymus (West Sixth Brewing)  Michael Varda (Craft Beer Advisory Services)   Moderator: Chris Overlay (Get Hoptimized)   Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects in 2023 Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/