Craft Beer Professionals

Table Tap introduced the concept of self-pour draft beverages to the United States back in 2006. Not only have we helped pioneer approvals for self-pour across almost all 50 states, but we have also been a driving force in the growth and prevalence of self-pour within taprooms, breweries, bars, and many other types of venues. In this presentation, we look forward to discussing what factors have led to the proliferation of self-pour systems within the US. One huge contributor has been the surge in popularity of craft beers over the past decade and the more recent surge in popularity of “non-beer” draft options. Another huge contributor has been the COVID pandemic and how that has shifted customer behavior and their desired customer experience. We recognize that some people have strong opinions on self-pour systems. In this presentation, we will be debunking some of the common misconceptions around a self-pour model. These misconceptions are related to the cleanliness of self-pour systems, the cost of self-pour systems, the benefits of self-pour systems, the features and versatility of self-pour systems, and the impact self-pour has on a venue’s labor and the customer experience. We look forward to educating the group on each of these points! Table Tap is the first company worldwide to market and sell self-service draft beer technology. Responsible for the launch and proliferation of the Pour Your Own movement in the United States and its “approval” by alcohol authorities in almost all 50 states. Our goal is to innovate and automate taproom operations to improve the bottom line while simultaneously providing the most interactive and engaging customer experience so your patrons come back time and time again. Table Tap provides solutions for breweries and taprooms across the country. In addition to our flagship WallTender and TableTender self-pour technology, Table Tap also offers draft systems and its own in-house POS system to provide operators with the most turnkey solution on the market. Table Tap is driven by innovation and continues to use the most up-to-date technology within the industry. Cheers, and always remember to #PourYourOwnBeer. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com Download the brand new CBP Connects App: https://app.craftbeerprofessionals.org/

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive workshops, 3 nightly receptions (AleSmith, Pure Project, North Park), a trade show, and your opportunity to connect with other industry decision makers. This conversation features: Heather Holland (Outland Farm Brewery/Veterinarians Without Borders) Jeremy Carney (Central Coast Analytics) Kristen Madigan (Touchstone Brewing) Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Download the brand new CBP Connects App: https://app.craftbeerprofessionals.org/

The Robot House Team, in Oklahoma City, have just completed the One Well Brewing, in Kalamazoo, Michigan, brand refresh. About a year ago, One Well approached the Robot House Team after meeting in-person at CBP Connects: Milwaukee, in June 2023, looking to do a massive brand overhaul. Due to usage rights end-terms with a previous designer and a bit of a Saturday morning cartoon aesthetic, One Well was needing to redesign their core labels, taproom, merchandise, website and everything else their current brand touched. As a family-friendly taproom with a restaurant and arcade, they were looking to mature the look without totally alienating the consumer base with a brand new style. In November of 2023, the Robot House Team visited the One Well Taproom for “product testing” and to get a feel for the overall environment. We spent several hours in their taproom, eating the best fried cauliflower, losing in foosball and darts, and playing each of the 50+ pinball machines in the One Well arcade. One Well was the first client to experience the reinvented Robot House process as part of our own internal, now-launched rebrand. We’d like to walk through what our process looks like and highlight each step as it pertained to One Well and where we landed with the entire refresh. Brett Grimes and Jennings Hammack represent 40% of Robot House, an Oklahoma City-based five-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, the Robots are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand. Brett is an agency parter and serves as the Creative Director. Jennings serves as the Creative Strategist. Chris O'Neill is the owner, founder, and wizard of One Well Brewing. Alongside Chris, is Andrew McLean, One Well Brewing's Marketing Director. One Well Brewing is a one-of-a-kind family-friendly craft brewery in South Kalamazoo, with a taphouse, vegan-friendly restaurant and 50+ pinball machine arcade. With a "high fives over handshakes" philosophy, you're a friend from the moment you walk in the door. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

Wood, Barrel, and Time: The Art of Crafting World-Class Barrel-Aged Beers Unveil the Secrets of Mastering Barrel-Aged Beer Wood, Barrel, and Time is not just another brewing guide; it’s a journey into the heart of one of the most revered and mysterious processes in the world of craft beer: barrel aging. This book is for the dreamers, the doers, and the dedicated brewers who believe that great beer is more than just a beverage—it’s an art form shaped by patience, innovation, and an intimate connection to tradition. Whether you’re an experienced brewer looking to elevate your craft or a passionate enthusiast eager to understand the magic behind every barrel-aged pour, Wood, Barrel, and Time is your definitive guide. Join us for a conversation with Marcus Baskerville to learn more about his book and what’s been keeping him busy. Marcus Baskerville is the co-founder and former director of Brewing for Weathered Souls Brewing Company in San Antonio, Texas. Marcus also serves as President of the National Black Brewers association. Renowned for his innovative brewing techniques and exceptional beers, Baskerville has led the brewery to national acclaim. His standout creations include award-winning barrel-aged stouts and diverse IPAs. Baskerville is also the creator of the Black is Beautiful initiative, a global collaboration among breweries to support racial justice causes that has raised over $6.5 million. His dedication to quality and community activism has positioned him as a leading figure in the craft beer industry, earning nominations and accolades, including a James Beard Award semi finalist nomination and 40 under 40 Wine Enthusiast Top Taste Makers. Grab you copy: https://www.amazon.com/Wood-Barrel-Time-Art-Aging/dp/B0DGQJ6S4D Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/

Welcome to Logistics Unpacked, the podcast that takes you behind the scenes of the logistics and supply chain industry with a special focus on the beverage sector. Hosted by Brandon Arnold, COO & Co-Founder of Brew Movers, we dive into the current challenges, market forecasts and solutions in small package shipping, parcel logistics, and the intricacies of the beverage supply chain. Whether you’re a business owner looking to streamline your shipping process or a supply chain enthusiast, this podcast provides practical insights and actionable advice to help you navigate logistics going into 2025. Brandon brings over 20 years of logistics expertise, beginning his career at CH Robinson and later at XPO Logistics before co-founding Brew Movers. Along with Adrian, Brandon previously owned and operated a fleet of over-the-road trucks, gaining extensive knowledge of the complexities within supply chain and logistics. Since 2017, they have built the only white-glove logistics company exclusively focused on the beverage industry. With deep experience across all modes of transportation, Brandon’s leadership has positioned Brew Movers as a best-in-class shipping partner for the beverage sector. Brew Movers provides beverage manufacturers and suppliers with comprehensive access to top-tier shipping solutions, including Parcel, LTL, Truckload, and more, combined with the expertise to elevate your brand's success. What truly sets us apart is our team of seasoned professionals who specialize in the beverage industry supply chain. We're here to assist with all your logistics needs, coordinating inbound supply chain elements to align with production and ensuring outbound shipments hit your distribution targets. Our dedicated focus on the craft beverage industry’s supply chain distinguishes us from general freight brokers, offering tailored solutions that drive results. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

Unpacks the problems and privileges of pursuing a career of passion by exploring work inside craft breweries. As workers attempt new modes of employment in the era of the Great Resignation, they face a labor landscape that is increasingly uncertain and stubbornly unequal. With Handcrafted Careers, sociologist Eli Revelle Yano Wilson dives headfirst into the everyday lives of workers in the craft beer industry to address key questions facing American workers today: about what makes a good career, who gets to have one, and how careers progress without established models. Wilson argues that what ends up contributing to divergent career paths in craft beer is a complex interplay of social connections, personal tastes, and cultural ideas, as well as exclusionary industry structures. The culture of work in craft beer is based around “bearded white guy” ideals that are gendered and racialized in ways that limit the advancement of women and people of color. A fresh perspective on niche industries, Handcrafted Careers offers sharp insights into how people navigate worlds of work that promote ideas of authenticity and passion-filled careers even amid instability. Eli Revelle Yano Wilson is an associate professor of sociology at The University of New Mexico. His research explores how work, race, and culture intersect in today’s changing economy. A former craft beer industry worker and Certified Cicerone, Dr. Wilson is the author of three books, most recently Handcrafted Careers: Working the Artisan Economy of Craft Beer. Use promo code UCPSAVE30 and receive 30% off "Handcrafted Careers." Grab your copy today: https://www.ucpress.edu/books/handcrafted-careers/paper Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/

Most owners started a brewery because they were passionate about beer and wanted to make great product. In the current climate of the industry, making great beer is the baseline of what is needed to be a successful business. With rising costs and lower sales, knowing all aspects of your business is more important than ever. Join us to discuss data points you should be looking at to help grow and maintain your business. Dustin Jeffers is the Vice President of Brewery Product and Experience at Next Glass. He received his Bachelor's Degree from the University of Connecticut and his Master's Degree from Florida Atlantic University. He has been in the beer industry since 2012, working at Saltwater Brewery as the Head Brewer and Chief Operations Officer, and at 3 Sons Brewing Co. as the Director of Operations. Dustin has been a part of multiple aspects of the brewing industry, including brewing, front-of-house, sales, and operations. Dustin now works for Next Glass, Inc as the VP of Brewery Product, focusing on Ollie and all Next Glass has to offer for the beverage alcohol industry. Aaron Keefner is a Solutions Consultant with Next Glass Inc, parent company of Untappd, Ollie, Oznr, BeerAdvocate, & Hop Culture Magazine. Through our brewery solutions team, he provides expert information, ideas, and solutions for our clients, sales, customer success, support, & software development teams on products such as Ollie, Oznr, Untappd for Business, and Data & Insights. Prior to working at Next Glass, he was the Director of Business Operations at More Brewing Company, leading brand creation and development, management of brewing operations at 2 locations, sales, distribution, and marketing. Before that he worked with other notable names such as Revolution Brewing and Goose Island Beer Company based in Chicago. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

There are more craft breweries (cideries, meaderies, distilleries…) than ever before, and competition for the attention and loyalty of craft beer drinkers is fiercer than ever. There is a huge advantage to effectively providing and communicating value to those drinkers. So what do craft drinkers value? How can we creatively communicate that value? Let’s get some smart people from around the craft beverage industry together and talk about it. In this panel: Panelists: Chris Holden (Director of Sales and Marketing, The HOPGUILD) Madeline McMahon (Founder, Madeline Fleehart Consulting) Rachel Adams (Director or Marketing, The Nations Brewing) Rick Hatch (Head Brewer, Aspire Brewing) Moderator: Chris Ovelay, Founder/CEO of Get Hoptimized (Marketing) Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

We recommend listening to Part 1 before diving into this session. In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they have utilized collaborations to achieve greater success. Panelists: Jessa Butler (Icicle Brewing) Josh Evans (Afterglow Brewing) Julie Rhodes (Not Your Hobby Marketing Solutions) William Teasley (Khonso Brewing) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper) Make a long-term commitment to establishing safer, more respectful work and drinking spaces for employees and consumers: https://safebarspact.org/ Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/

Picking up where "Part 1: Budgeting Basics with G4 Kegs" left off, this session delves into the crucial considerations for when to invest in additional equipment and resources as breweries grow. Panelists will address key issues to support strategic decision-making, including identifying sales and production benchmarks for expanding equipment, shifting from self-distribution to working with a distributor, how to choose the right distributor for you, and operating additional taprooms and production spaces. This comprehensive discussion aims to equip brewery owners with the knowledge to scale their operations effectively and sustainably. Panelists: Bryan Richards (G4 Kegs) Chris Murray (Raleigh Brewing) Sean Hallet (Raleigh Brewing) Torin Regier (Kegshoe) Moderator: Cat Pearce (ABS Commercial) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com