Craft Beer Professionals

In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive into the motivations behind collaborations. Our panelists will share the strategic reasons they align themselves with other brewers and organizations. From gaining knowledge to increasing market awareness, our guests will reveal how they have utilized collaborations to achieve greater success. Panelists: Jessa Butler (Icicle Brewing) Josh Evans (Afterglow Brewing) Julie Rhodes (Not Your Hobby Marketing Solutions) William Teasley (Khonso Brewing) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper) Thank you to AbstraxHops and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

Join us for an engaging and honest discussion about health and wellness. This is an important topic not just for the brewing industry, rather, anyone can benefit from embarking on a wellness journey. We'll cover the different facets of this topic including physical, mental, emotional and intellectual wellness. Our panelists will share some of their own journeys towards wellness and will also provide some resources to better equip you and your team if you or someone amongst your ranks needs help. Remember, as a leader, family member, whatever your title may be, you owe to yourself to be taking good care of your mind and body. Session resources: https://tinyurl.com/bdfchshv Panelists: Angie Corinne (Production Manager at Atlantucky Brewing) Julie Tridente (Director of Brewing Operations at Precarious Beer Project) Kailie Smith (Founder at Safe Bars RVA) Todd Kashdan (Professor of Psychology at George Mason University) Moderator: Dan Jablow (Director of Brewing Education, University of Richmond) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

Join this enlightening session on the key performance indicators (KPIs) that matter most in the craft beer industry. Our panel of seasoned craft beer accounting professionals will pour over the financial metrics that help breweries stay competitive and profitable in a rapidly changing market. Whether you’re a small taproom or a large-scale operation, this discussion will provide insights into the best practices for managing your brewery’s finances, optimizing operations, and scaling up your craft beer passion into a financially successful venture. This panel is a must-attend for anyone looking to refine their financial strategy and ensure their brewery’s growth is on a sustainable path. Panelists: Dan Herron (Vice President of Finance, Creature Comforts Brewing Co.) Jen Busch (Vice President of Finance, Kona Brewing Hawaii) Patrick McDonald (Owner, The Beer Accountant) Moderator: TJ O'Neill (Wipfli) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

Events have the potential to secure a steady flow of revenue, offering a set menu and prepaid tickets that ensure consistent margins and manageable staffing costs. However, despite this lucrative opportunity, many breweries are not fully capitalizing on this revenue stream. Even for those hosting events, they may be missing out on simple strategies to maximize the advantages of attracting new customers through these gatherings. Hosting event sales at your brewery can be a smart move to attract new customers and boost brewery revenue. Breweries and taprooms provide a distinct social setting with visible brewing tanks, open layouts, and a welcoming community vibe, making them perfect for hosting a variety of events. Panelists: Allison Lawley (Stone Brewing) Casey Barry (Tripleseat) Gregg Frazer (Stone Brewing) Sydney Simmons (Stone Brewing) Moderator: Adam Howe (GoTab) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

We all know the time for innovation in the craft beer space is now. Taprooms must offer more than delicious beer - they must now also provide a great experience. Part of creating that environment is being able to offer alternative beverages. For a variety of reasons, data is showing that more people are leaning on non-alcoholic and alternative options. One route to go is THC-infused beverages in places where this is legal. Join our panel of experts as they cover vital information and considerations about adding THC to your taproom menu. Panelists: Bob Galligan (Minnesota Craft Brewers Guild) Dan Doran (Lupulin Brewing Company) Cory Lake (Lake Insurance Group) Michelle Bodian (Vicente LLP) Moderator: Amanda Bruns (Ale Advised/Craft Beer Professionals) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.org

Do this, do that. But why? Too often, teams follow instructions without understanding the reasons behind their tasks. Imagine if your head brewer suddenly left—would their assistant know how to create new recipes or troubleshoot unexpected challenges? This session emphasizes the importance of team members not only following standard operating procedures but also comprehending the underlying principles. Join our panel of experts as they discuss effective strategies for educating, training, and building a knowledgeable team. Whether you’re in brewing, event planning, or any other industry role, you'll gain valuable insights on how to empower your team to think critically and independently. Panelists: Aaron Tellier (Replay Brewing) M. David Gonzalez (Beer & Brewing Professional) Tyler Forbes (Burzurk Brewing) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/

Aimed at breweries overwhelmed by decision paralysis, panelists will offer guidance and considerations in planning for purchasing and maintaining their brewhouse equipment, keg fleet, packaging, and how to justify it with data management software. This panel will identify some of the critical factors to weigh before investing in your initial startup equipment, how to balance them with your suppliers, and strategies for how to best maximize your dollars. This panel is appropriate for both breweries-in-planning as well as those on the verge of expanding either in production volume and/or into a new or second location. And, get excited, for Part 2 (of 2) in this series, Considerations for Growth on Day 2 of Panel Fest. Panelists: Bryan Richards (G4 Kegs) Jeremy Mann (Mannkind Brewing) Owen Woods (ABS Commercial) Pulkit K. Agrawal (Beer30 by The 5th Ingredient) Moderator: Jason Ley (G4 Kegs) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/

Let's dive into the summer trends from around the US. We will explore taproom trends, focusing on what activities consumers are seeking, products that are trending up or down, and what’s driving growth for breweries. Taproom Activities: This summer, taprooms are becoming community hubs. Consumers are flocking to outdoor spaces with live music, food trucks, and family-friendly events. Trivia nights, brewery tours, and special tasting events are drawing larger crowds, creating an engaging and welcoming atmosphere for all ages. Product Trends: On the product front, fruity and refreshing beers are taking center stage. Sours, fruit-infused IPAs, and light lagers are seeing a surge in popularity, perfectly aligning with the warm weather. Hard seltzers and non-alcoholic craft beverages are also making a significant impact, catering to health-conscious consumers and designated drivers. Conversely, heavy stouts and porters are experiencing a seasonal decline, as consumers prefer lighter options in the heat. Growth Drivers: Several factors are driving brewery growth this summer. Sustainability and local sourcing are major trends, with breweries emphasizing eco-friendly practices and locally sourced ingredients. The rise of beer tourism is also notable, as travelers seek out unique brewery experiences. Additionally, digital engagement through social media and brewery apps is helping breweries connect with their audience, promote events, and drive traffic to taprooms. In summary, summer trends in the craft brewery scene are all about creating vibrant, inclusive experiences, offering refreshing products, and leveraging sustainability and digital engagement to foster growth. Panelists: Kristen Ballinger (AleSmith Brewing Company) Nicole Smith (South Lake Brewing Company) Moderator: Dan Hornbrook (MarketMyBrewery) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/

In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) will be the moderator, and steering a dynamic discussion on the topic of “Brewery Expansions in 2024 - Using Data to Make Key Business Decisions”. The panelists will include Glenn Closson from Ivanhoe Park Brewing (Florida, USA) and Sean Turner from Mammoth Brewing (California, USA). In this panel, the participants will discuss the intricate landscape of brewery expansions and the pivotal role that data plays in steering these strategic decisions. Webinar attendees can anticipate an exploration of the multifaceted challenges breweries must navigate when expanding their footprint. From market analysis, to logistical challenges, Glenn and Sean will offer insights from their own experiences, on what it takes for a successful expansion. The panelists will dive into the importance of data-driven decision-making, illustrating how analytics in production, sales, beer quality, and production planning, can empower breweries to mitigate risks and optimize resource allocation. Panelists: Glenn Closson (Founder & CEO, Ivanhoe Park Brewing) Sean Turner (President, Mammoth Brewing) Moderator: Pulkit K. Agrawal (Founder & CEO, Beer30 by The 5th Ingredient) Thank you to Beer30 by The 5th Ingredient and MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-san-diego-presented-by-arryved-pos-december-10-12-2024-tickets-924272181977?aff=oddtdtcreator

Explore the vibrant atmospheres of taprooms that go beyond just serving beer. Discover how decor, lighting, and communal events shape a welcoming environment. Learn about innovative brewing methods that highlight sustainability and local flavors. Hear anecdotes on creating family-friendly spaces and building lasting connections with patrons. The conversation dives into the power of education in staff training and the strategic planning of engaging events that turn first-time visitors into loyal customers.