Craft Beer Professionals

PART 2 Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advocate for, support, and provide resources to your area’s breweries. This session will explore the fundamentals of starting a local guild from the ground up and strategies for actively engaging its members. Our guests—experienced guild leaders—will share how they’ve united their beer communities, discuss effective fundraising efforts, and provide valuable lessons learned. Whether you’re looking to start a guild or strengthen your existing network, this session will offer practical takeaways to help you harness the power of local collaboration. This conversation features: Erik Fowler (San Diego Brewers Guild) Karis Roberts (Asheville Brewers Alliance) Matt Rowsell (Long Island Brewers Guild) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper) Support the NC Craft Beer Community of WNC: https://drinkncbeer.org/nc-beer-helene-relief Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference.

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Join us to learn how to make the most of your specialty grains to reduce costs and improve brewhouse efficiency. The industry is more cognizant of finances, and in this session, you will learn how to use brewing ingredients both more sustainably and innovatively. We will focus closely on alternative techniques as well as sustainable practices. Walk away with actionable insights to enhance your brewing process and bottom line. Country Malt Group is your one stop shop for your everyday brewing and distilling needs. Abi Conner, Product Manager at CMG is in charge of Portfolio Management, Innovation, and New Product Development. Abi will be joined by Patrick Sylvester, Heather Jerred and Tim Roberts, Territory Sales Managers at CMG, as well as Sydney Starkman, Field Sales Manager at CMG. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/

Join a conversation about what Smart Buying is, why it's important, and how you can start implementing it at your brewery this month. It's not something that happens overnight, but we walk through a few real-world examples of changes breweries have made to start Smart Buying and how it saved them money. We'll also focus on a few ways you can start to implement your program and train your staff to do the same. Questions are welcome about things you might be facing when it comes to brewery buying. My name is Dan Klasen and I’m the Founder and President of the Beverage Federation. The Beverage Federation is a Group Purchasing Organization that provides buying services to its craft members. We have a growing membership base of craft brewers looking to find easier ways to operate their brewery without sacrificing quality. Starting the Federation in 2022 has combined my passion for meeting new small business owners, negotiation, and cost-saving programs. I enjoy finding scaled-down solutions that can help not just one of our brewery members but can be applied to our network of members. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/

Revenue is the most important part of your business! When revenue comes in consistently and automatically every month you have achieved taproom nirvana! In this session we will do a deep dive into 3 highly successful modern taproom membership programs that add cash to the bottom line every month! Learn what works best to get people signed up. What brings guests back most often. And what is most profitable! You will leave this session with everything you need to refresh your existing program or start a kickass new one for your taproom today. This ain’t your grandpa’s mug club! From Ross: I accidentally graduated from UCSD while studying lacrosse and frequenting O’Brien’s Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers! Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects San Diego Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/

Buying for your brewery can either be time consuming, costly, frustrating or all of the above. We’ll go over 3 ways to buy smarter and see measurable savings. We’ll also review how to save time in the process, which can be just as valuable to team running a brewery today. The outcome is techniques you can apply in the coming months at your brewery. We’ll also cover a few examples of some recent success from different sized breweries applying these same buying practices. My name is Dan Klasen and I’m the Founder and President of the Beverage Federation. The Beverage Federation is a Group Purchasing Organization that makes purchasing simpler for brewery/winery/distillery owners and suppliers. We help you overcome purchasing hurdles so that you stay profitable. Several years ago, before starting the Beverage Federation, I learned the hard lesson with my own business that lots of little expenses and mistakes will catch up. My company had millions in revenue, employees, IT, legal… We had all the things that you’re supposed to have as a business, but, regardless of how many extra hours I put in, we still struggled with profit margins. Eventually, we had to close our doors, which was the single hardest thing I’ve ever had to do in my professional career. Had I known then what I know now about the power of purchasing, things would have been a lot different. The Group Purchasing Organization (GPO) model has tremendous potential for the beverage industry. I see hundreds of great small/medium breweries, wineries, and distilleries suffering from the same problems that I had years ago. They are all doing their purchasing, spending too much money and time when buying, and not maintaining relationships with high-quality suppliers. Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects San Diego Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/

Beer is local. In our quest for success, the most impactful efforts often start in your brewery’s own backyard. As our industry evolves, there is immense value in having a local guild to advocate for, support, and provide resources to your area’s breweries. This session will explore the fundamentals of starting a local guild from the ground up and strategies for actively engaging its members. Our guests—experienced guild leaders—will share how they’ve united their beer communities, discuss effective fundraising efforts, and provide valuable lessons learned. Whether you’re looking to start a guild or strengthen your existing network, this session will offer practical takeaways to help you harness the power of local collaboration. This conversation features: Erik Fowler (San Diego Brewers Guild) Karis Roberts (Asheville Brewers Alliance) Matt Rowsell (Long Island Brewers Guild) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper) Support the NC Craft Beer Community of WNC: https://drinkncbeer.org/nc-beer-helen... Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects San Diego Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/

Scott Kolbe, an industry veteran with over 20 years of experience in the beverage sector, shares invaluable insights on boosting craft beer sales. He discusses the challenge of attracting younger drinkers amid fierce competition from other beverages. Kolbe introduces a checklist of 40 quick marketing tactics, emphasizing the importance of storytelling, website optimization, and leveraging social media to engage consumers. He highlights innovative strategies that can be implemented immediately, empowering breweries to elevate their visibility and connect with new audiences.

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive workshops, 3 nightly receptions (AleSmith, Pure Project, North Park), a trade show, and your opportunity to connect with other industry decision makers. This conversation features: Dan Hornbrook (MarketMyBrewery) Drew Kearns (That's Delicious Financials) Makenna Barris (Pure Project Brewing) Sonja Mills (Port Rexton Brewing) Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Download the brand new CBP Connects App: https://app.craftbeerprofessionals.org/

In the craft beer world, where a new brewery seems to sprout up every day, a fresh logo alone won’t set you apart. Join the Brand Weaver in this rollercoaster presentation designed specifically for brewery owners ready to dive deeper than mere aesthetics. Discover the core differences between a simple redesign and a full on rebrand. This session will guide you through the key top five strategies to keep in mind when rebranding your brewery. More importantly, we’ll explore the tangible benefits and real results a successful rebrand can deliver. Learn how to not just refresh your image, but how to resonate with beer lovers in a way that sustains and grows your business. Don’t miss the chance to transform your brewery from just another name in the market to a standout brand. There are few certainties in life: birth, death, taxes, and The Brand Weaver (Tim) overthinking his bio until it almost implodes. Yet, here’s a bio! Born in a lab under the watchful eyes of mad scientists (think wild grey hair and maniacal laughs), The Brand Weaver was an accidental result of an experiment gone slightly awry. Instead of better buttering toast, they created a branding guru. Emerging from his test tube amidst a dazzling explosion, The Brand Weaver was destined to help businesses dominate their markets. With over 15 years of experience and a client list featuring big hitters like DC Comics, Warner Brothers, and Kamado Joe, he’s mastered the art of captivating audiences and crafting standout brands—think a Cannibal Corpse fan at a Harry Styles gig! Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference. Join us in-person for CBP Connects San Diego Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at http://cbpconnects.com/