Business Casual

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. In this episode I take on a listener challenge and map out how I'd build a home brewing business from scratch. From picking what to sell on day one to using content marketing to grow without ads.

Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I'm exploring B2B sales for Swim University's books and app. Pool builders and realtors already buy our books in bulk so the demand exists. Now I need to build the system.

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. This episode covers how I decide which blog posts are worth updating for SEO and why the real work isn't technical tricks but putting in genuine effort to create something great for the reader.

A deep dive into a creator’s complete Asana workflow, from org structure and ongoing versus one-off projects to board views and calendar planning. Learn about task setup with custom fields, subtasks, SOPs, and recurring tasks. Hear how editorial calendars, team handoffs, and app development boards are organized. Reflections on evolving systems since 2015 and why Asana is a work ledger, not a magic fix.

A deep dive into a massive keyword research workflow using SEMrush. Methods for filtering and building huge keyword lists are explained. Techniques for clustering keywords, spotting duplicates, and deciding whether to update pages or create new ones are covered. Practical takes on intent types, business fit, briefs for AI drafting, tracking rankings, quick wins, and using video for long-tail answers.

Get my newsletter 👉 https://giovanisci.com. I share videos showing things I can't in audio. Video is king right now and I think it's AI-proof because no matter how good the tech gets, people still want to learn from a real human voice.

Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. When you inherit a business, your first instinct is to rebrand it and make it yours. But is that actually the right move, or is the real opportunity already hiding in the data?

Practical tactics for keyword research using tools and clever Google tricks. Advice on targeting a single keyword per post and structuring content from transcripts. Tips for making posts scannable with formatting, multimedia, and cross-links. Technical pointers on speed, mobile UX, and avoiding intrusive elements that hurt engagement.

Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I answer listener questions about ManyChat for email growth, off-season discount sales, and whether mini courses or a subscription model is the better long-term product strategy.

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I revisited a journal entry from 2023 and the uncomfortable truth is still the same: the boring stuff is the needle mover and it's just more content.