Business Casual SEO for Dummies
Mar 12, 2026
Practical tactics for keyword research using tools and clever Google tricks. Advice on targeting a single keyword per post and structuring content from transcripts. Tips for making posts scannable with formatting, multimedia, and cross-links. Technical pointers on speed, mobile UX, and avoiding intrusive elements that hurt engagement.
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Use A Keyword Tool To Track And Optimize
- Do use a keyword tool if you plan to take SEO seriously and track rankings over time.
- Matt recommends SEMrush or Ahrefs (~$100/month) to bulk-research keywords and track positions so you can revisit and re-optimize posts.
Use Google To Discover Real Search Phrases
- Do reverse keyword research with Google autocomplete and 'People also ask' when you don't have a paid tool.
- Matt shows how typing queries and checking top results revealed 'bleached vs unbleached' was the real phrasing, not 'white vs brown'.
Coffee Filter Post Taught Real Keyword Words
- Matt wrote a post asking 'what's the difference between white and brown coffee filters' without initial research.
- After publishing he checked Google and changed title/keywords to 'bleached vs unbleached' because that's what people search.