Side Projects Podcast
with Clara Malley, Eli Williams, and Trey Taylor
Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.Hosted by Clara Malley, Eli Williams and Trey Traylor.Find video episodes on YouTube.For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Sep 6, 2024 • 31min
Hawk Tuah Girl and the Next Phase of Viral Social Fame
As Haliey Welch, aka Hawk Tuah Girl, gets her own relationship advice podcast on Jake Paul's network, the crew discusses how the virally famous are rewriting the playbook to capitalize on their moment in the spotlight. People like Welch, Jools Lebron ("very demure, very mindful") and Big Justice are outmaneuvering traditional industry players by brokering their own deals and monetizing on their catchphrases long before a CAA or UTA even reaches out for representation. Enter: the next phase of viral fame creation. Hosted on Acast. See acast.com/privacy for more information.
Aug 26, 2024 • 45min
Link in Bio’s Rachel Karten on Why Great Content Flops
Rachel Karten is a social media consultant and author of the Link in Bio newsletter. Previously, she led the social media team at Bon Appétit and Epicurious. On a rare bicoastal recording, she joins the pod to talk about why we’ve reached peak reactive social content, how teleprompters work, why no one actually wants a chronological feed, and the important work the Utah Department of Transportation is doing. Hosted on Acast. See acast.com/privacy for more information.
Jul 31, 2024 • 54min
Deez Links Founder Delia Cai on the Power of Hate Reads
Delia Cai is a New York-based writer, editor and author of Deez Links. You may know her as the mind behind the outstanding “Hate Read” pop-up newsletter. She’s held stints at BuzzFeed and Vanity Fair, and published her debut novel Central Places last year. She joins the pod to talk about digital etiquette, the power of a good format, why everyone needs to go see Twisters in 4DX and why people who talk about replacing art with AI art should go to jail. Hosted on Acast. See acast.com/privacy for more information.
Jul 17, 2024 • 43min
Gymnasium’s Adam Faze Makes Appointment TV for the Next Generation
Adam Faze is the co-founder and “Head Coach” of Gymnasium: the production company behind “Boy Room”, “Bodega Run”, and “Clockwork Dynasty.” From the highlight reel: finding next-gen talent, he thinks “TikTok is the most powerful cultural tool on earth” (and is unapologetic about his screen time), “viral” is meaningless, enough with the tiny mics, why Quibi failed. Hosted on Acast. See acast.com/privacy for more information.
Jun 21, 2024 • 21min
Breakfast Epiphanies: These Are Our Cannesfessions
Eli and Clara rattle off the best-of Cannes Day 4, including a panel from the production designers behind ‘Poor Things,’ a live recording of Brian Morrissey’s “The Rebooting” podcast, and Scott Galloway’s take on Cannes and the state of advertising. Plus, we revisit (and coin) Linda Yapparino. Hosted on Acast. See acast.com/privacy for more information.
Jun 20, 2024 • 17min
Breakfast Epiphanies: Free Speech, Mama
Eli and Clara recap bold fits and even bolder proclamations about X’s future. Plus, is Cannes ready to get real about cultural mid-iocrity? Hosted on Acast. See acast.com/privacy for more information.
Jun 20, 2024 • 12min
Breakfast Epiphanies: 37 Pieces of Flair
Clara and Eli discuss the *voicey* merch flooding the Croisette and how lazy Gen Z insights make for lazy briefs. Hosted on Acast. See acast.com/privacy for more information.
Jun 18, 2024 • 10min
Breakfast Epiphanies: Cannes Day One
Eli and Clara apply sunscreen and critical thinking skills to this week’s Cannes Lions Festival of Creativity. They discuss whether Saudi Arabia’s tourism rebrand is hitting, unpack a British royal* appearance, and weigh the benefits of data personalization. Hosted on Acast. See acast.com/privacy for more information.
Jun 14, 2024 • 29min
Can We Still Trust the Numbers?
The crew discusses (with colorful metaphors) how no-context data shapes the online conversation around fandoms, artists, brand campaigns and J-Lo’s ‘Atlas’ movie. Plus, Trey gives the TLDR on his breakup with Spotify. Hosted on Acast. See acast.com/privacy for more information.
May 29, 2024 • 53min
Talking “Superformats” and [SIC] Weekly with Ben Dietz
Ben Dietz is the author of a weekly newsletter called [SIC] Weekly. He also hosts a weekly podcast [SIC] Talks, and (IRL) breakfast club every wednesdays. We chat Williamsburg before it became a mall, good band names, he’s working on a new media model called Superformats, Brawndo, not buying the “AI sludge” argument, “culturations,” and more.You can subscribe to [SIC] here: https://sicweekly.substack.com/ Hosted on Acast. See acast.com/privacy for more information.
