Side Projects Podcast
with Clara Malley, Eli Williams, and Trey Taylor
Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.Hosted by Clara Malley, Eli Williams and Trey Traylor.Find video episodes on YouTube.For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Jan 14, 2025 • 44min
A Realistic Day in the Life of New York Artist Maya Man
Maya Man is an artist focused on identity and authenticity on the internet. She joins Day One FM to discuss her browser extension Glance Back, the voyeuristic allure of “A Realistic Day In My Life Living In New York City” (now at The Whitney), property management at HEART, her distaste for ice water, the pleasant appeal of not having WiFi in her apartment, and more. You can learn more about her work on her website, and visit her studio space, HEART, in SoHo. Hosted on Acast. See acast.com/privacy for more information.
Dec 19, 2024 • 29min
In 2025, Are We Going ‘Post-Social’?
As 2024 fades into the rearview, the crew unpack their lessons and cultural favorites from this year, and cast their hopes and predictions for a ‘Post-Social’ 2025. We’ll discuss how to find hidden gems in culture, why integrity matters and how brands can shape culture and stand out — spoiler alert it’s not just by going viral. Hosted on Acast. See acast.com/privacy for more information.
Dec 10, 2024 • 47min
Post-Election State of Media with Semafor's Max Tani
Everyone’s got a take on the post-election state of media, including us now. We went behind the headlines with Max Tani, media editor at Semafor, to unpack the changes, challenges and opportunities facing new and legacy media: the rise of podcasts, the proliferation of niche outlets, and the sustainability (or not) of the influencer-journalist model. Hosted on Acast. See acast.com/privacy for more information.
Nov 26, 2024 • 28min
Holding Space for the Jaguar Rebrand
On the pod this week, we’re unpacking who and what the Jaguar rebrand is for, (same with The New York Times’ advice for how to avoid awkward holiday conversations), “reckless dreamers,” and what Dean Kissick gets right in his polarizing essay, “The Painted Protest.” Hosted on Acast. See acast.com/privacy for more information.
Nov 15, 2024 • 30min
Please Be Serious
On the pod this week we get serious about unseriousness. The crew discusses lookalike contests, “The Eczema Experience,” tinned fish pop-ups, intergenerational grudges held by crows, ‘joy sobriety’, and the growing lack of seriousness in otherwise once serious settings. Hosted on Acast. See acast.com/privacy for more information.
Nov 4, 2024 • 43min
Behind the Memes with @NolitaDirtbag
Alex Hartman is the mind behind Nolita Dirtbag, a “niché and nouveau riche” meme page covering greater-downtown Manhattan (and sometimes Brooklyn). We chat about spending $180 before 11AM on “day in the life” videos, Dirtbag messaging hierarchies, why you shouldn’t put the place of your employment in your IG bio, bringing showmanship back to restaurants, being in a room full of Nolita Dirtbag reply guys, and “what makes you confident?” Hosted on Acast. See acast.com/privacy for more information.
Oct 29, 2024 • 28min
Waiting for Our Juul Stipends
This week on the pod, the crew discusses missing out on Juul settlement money, Philip Morris’s new status as a growth stock, Addison Rae, “pasteurized vice,” (more) slop, recalls, betting on the election on Polymarket, “the Nutter B*tter trap,” and why sometimes you should just lean on your product and stop trying to be culturally relevant. Hosted on Acast. See acast.com/privacy for more information.
Oct 17, 2024 • 60min
Puck's Lauren Sherman on Victoria's Secret, Fashion Crime and What's Next for Luxury
Lauren Sherman is the Chief Fashion Correspondent at Puck and co-author of “Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon.” We chat about Eric Adams’ controversial hat, the return of the Victoria’s Secret fashion show, bralettes, OMNY, luxury fashion woes, finding out about how the stock market works, her son thinking R.E.M is called “R.E.M Essentials,” and too many people wrongly believing they’re friends with Gwyneth Paltrow. Subscribe to her newsletter “Line Sheet” and listen to her podcast “Fashion People” on all platforms. Hosted on Acast. See acast.com/privacy for more information.
Sep 25, 2024 • 39min
Could You Pass a Cultural Litmus Test?
The crew discuss the pros and cons of gatekeeping, Chappell Roan v. superfans, why customized beverages are for children, and what the Broadway play ‘JOB’ gets right and wrong about the consequences of being “extremely online.” Hosted on Acast. See acast.com/privacy for more information.
Sep 18, 2024 • 47min
How to Blow Up a Client Brief with PlayLab, Inc.
Archie Lee Coates IV is the co-founder of PLAYLAB, INC., an extremely multidisciplinary creative studio “with no focus.” They’ve worked with a range of clients, including Virgil Abloh, American Express, and Post Malone. We discuss the lost art of pranks, Charles Eames, Archie’s upcoming studio album, why you can’t focus too much on data and metrics, swimming in the East River, Ernest Shackleton’s hiring filter still holds, and a very simple filter for work: “is this something we want to do?” Hosted on Acast. See acast.com/privacy for more information.
