

Side Projects Podcast
with Clara Malley, Eli Williams, and Trey Taylor
Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.Hosted by Clara Malley, Eli Williams and Trey Traylor.Find video episodes on YouTube.For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

May 23, 2024 • 54min
How to Ditch Your Smartphone With The Light Phone Co-founder Joe Hollier
Joe Hollier is the co-founder of The Light Phone, an anti-smartphone “designed to be used as little as possible.” We talk taking inspo from Brian Eno, recalibrating our attention spans, how you gonna be mad on vacation, bible belt families, avoiding the word “addiction,” don’t overthink the research process, and building a more honest tech company. Hosted on Acast. See acast.com/privacy for more information.

May 17, 2024 • 41min
'Why Is This Interesting?' Founders Colin Nagy and Noah Brier Are Escaping the "Tyranny of the News Hooks"
Why Is This Interesting? is a daily Substack spearheaded by Noah Brier and Colin Nagy about interesting things. On a rare five-panel pod, they chat reclaiming agency from the algorithm, the power of niche, the masochistic struggle of writing a daily substack, “mensch” is added to the pod vocab, Mr. Beast is very very very good at thumbnail imagery, the level of commentary around AI is not as sophisticated as what’s actually happening/interesting. Subscribe to Why Is This Interesting? Here: https://whyisthisinteresting.substack.com/ Hosted on Acast. See acast.com/privacy for more information.

May 1, 2024 • 55min
SSENSE’s Steff Yotka on Exploratory vs. Prescriptive Tastemaking
Steff Yotka is the Head of Content at SSENSE. Fresh off of a return flight from Michèle Lamy’s 80th birthday rave at a discreet Venetian airport hanger, she joins the crew to discuss the merits of caviar and egg sandwiches as drunk food, non-algo bait editorial, storytelling around product, if you don’t like Lana Del Ray please leave, whether or not “menswear is in crisis,” and more. Hosted on Acast. See acast.com/privacy for more information.

Apr 2, 2024 • 33min
The Ohtani Scandal and Why Betting Ruined American Sports Culture
The crew discusses the gambling scandal involving MLB superstar Shohei Ohtani’s interpreter, Ippei Mizuhara, and what it means for the future of sports betting. Plus, a quick interlude on the weather and Meghan Markle’s new brand lifestyle brand, American Riviera Orchard. Hosted on Acast. See acast.com/privacy for more information.

Mar 25, 2024 • 58min
Feed Me’s Emily Sundberg on Keeping a Closely Guarded Media Diet, Anti Politeness & Soda Saturation
Emily Sundberg is a New York-based writer, director and consultant who authors a daily business and internet culture newsletter called Feed Me. She joins us on the pod to discuss her closely guarded media diet, meeting readers out in the wild, she’s not a fan of putting stickers on phone cameras, why she’s bullish on Zyn and bearish on prebiotic sodas, and more. Hosted on Acast. See acast.com/privacy for more information.

Mar 18, 2024 • 38min
Tradfluencers, Subway Gripes, and the Gen Z Gender Divide
The crew explores the internet’s fascination with “tradfluencers” like Nara and Lucky Blue Smith. Plus, Eli forgets to drink water and has gripes about the dogs on the train, Trey talks about why the lack of friction in our lives has led to loneliness, and Clara has thoughts on how algorithms are impacting a growing gender divide. Hosted on Acast. See acast.com/privacy for more information.

Feb 26, 2024 • 45min
PR Consultant Gia Kuan on Building Cultural Relevance Outside of the Trend Cycle
Gia Kuan is a publicist, cultural consultant, and founder of Gia Kuan Consulting, which boasts an impressive client roster including brands like Telfar and Luar. We discuss the importance of avoiding “cookie cutter culture,” her screen time report, how her and Clara are Libras, ditching a law degree for PR, whether TikTokers belong at fashion week, and why P!nk is huge in Australia. Hosted on Acast. See acast.com/privacy for more information.

Feb 7, 2024 • 46min
The 2024 Predictionary: Six Words to Define 2024
Hear directly from the brains behind the 2024 Predictionary—Day One’s dictionary for the future. The Predictionary identifies and contextualizes the forces that will shape culture in the years to come. This year we focused on three chapters exploring 2024’s key questions: Why is it so difficult to understand what’s happening and/or popular on the internet (Alternet Reality)? How do we break out of cultural “mid-iocrity” (Too Mid to Fail)? How will we navigate the shifting dynamics of fandom (The New Stan-dard)?Be sure to read the full report: https://d1a.com/perspective/predictionary Hosted on Acast. See acast.com/privacy for more information.

Jan 24, 2024 • 47min
Demystifying Male Beauty Marketing With the Dewy Dudes
Dewy Dudes is a skin-care focused podcast and meme page founded by Evan Shinn and Emilio Quezada. They join us on the pod to talk who, and what, a "dewy dude" is, why "hey king!" male skincare advertising misses the mark, scientology, A24's new mewing documentary, Sephora tweens, bio-hacking and more.Checkout the Dewy Dudes on IG & Spotify:https://www.instagram.com/dewydudes/?hl=enhttps://open.spotify.com/show/2NinNjkNERay7EYdASu6ma Hosted on Acast. See acast.com/privacy for more information.

Jan 17, 2024 • 37min
Our Stanley Cup Runneth Over
Kicking off the year talking about the Stanley Cup Quencher madness, throwing elbows at Target, the weird, problematic fandom around Gypsy Rose Blanchard, and why anthropomorphized Pop Tarts might be the future of College bowl games. Hosted on Acast. See acast.com/privacy for more information.


