Tech Marketing Rewired

The way we build for the web is being fundamentally rewired. We’ve moved past the era of "drag-and-drop" and into the era of "Vibe Coding"—where natural language and AI orchestration allow teams to ship high-fidelity web experiences in hours, not weeks. But for an enterprise CMO, how do you balance that "startup speed" with the security and stability required for production-grade marketing?In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Guy Yalif, Chief Evangelist at Webflow, to deconstruct the "messy middle" of AI adoption. Guy shares a masterclass on the evolution from traditional SEO to AEO (AI Engine Optimization) and explains why the future of MarTech lies in the Micro-App Stack.Key topics discussed in this episode:The Vibe Coding Revolution: How the gap between strategy, design, and code is completely disappearing.Enterprise-Grade AI: Harnessing the speed of AI while maintaining the security and scale required by large organizations.The Death of the Monolith: Why the future is about "micro-apps" and intelligent microservices that AI can actually orchestrate.The AEO Playbook: Why "technical cleanliness" and internal link structures are the new requirements for being discovered by LLMs.Leading the "Beautiful Mess": How to build AI fluency within your team by making it safe to experiment, fail, and "feel stupid" during the learning curve.Connect with Guy Yalif: LinkedIn: https://www.linkedin.com/in/guyyalif/ Webflow: https://www.webflow.comMore Tech Marketing Rewired Content: Explore more episodes and resources at mightyandtrue.com/podcasts or subscribe on Substack for deep-dive takeaways: kevinkerner.substack.comI am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Jay Tuel, Chief Evangelist of Sales at Demandbase, to deconstruct the "signal madness" currently hitting B2B tech. Jay breaks down how to move from manual CRM research to AI-driven orchestration that identifies the real buying committee—even when it's 40 people deep.In this episode, you’ll discover:The Inbound Shift: Why Jay believes AI can (and should) handle 100% of inbound follow-up to ensure relevancy and speed.Mapping the Buying Group: How to move beyond a single contact to identify the 17 to 40 people actually involved in an enterprise deal.Creative Signal Sourcing: Using 10Ks, investor calls, and even video transcripts to drive executive-level engagement.The "Human-in-the-Loop": Where strategic humans fit into a world of automated outreach and how to avoid the "AI doom loop" of generic messaging.Self-Optimizing Tech: Why the future of MarTech is tools that continually optimize their own scoring based on real conversion outcomes.Connect with Jay Tuel on LinkedIn: https://www.linkedin.com/in/jaytuel/ Learn more about Demandbase: https://www.demandbase.com/ I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Catch all our episodes at www.techmarketingrewired.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

Is your marketing structure holding back your growth? In this episode of Tech Marketing Rewired, Kevin Kerner sits down with Christine Royston, CMO of Wrike, to discuss how she is fundamentally restructuring her organization for the AI era.Christine explains why she is moving away from traditional functional silos in favor of cross-functional pods designed for speed and agility. You'll learn why she believes "process comes first" and how her team uses workflow orchestration to reclaim hundreds of hours of manual work.Key Topics Discussed:The Death of the Silo: Why Wrike is moving to cross-functional pods organized around business objectives rather than department titles.Operationalizing AI: The role of a dedicated AI Efficiency Lead in upskilling a non-AI native team.Rolling Planning vs. Quarterly Cycles: How Wrike uses ongoing three-month cycles to stay nimble and pivot in real-time.Process Before Technology: Why you must document and optimize your workflows before you can successfully apply AI.The "Customer Zero" Strategy: How the Wrike marketing team uses their own platform to drive 90% efficiency gains in technical tasks like SEO redirect mapping.Connect & Resources:Guest: Christine RoystonCompany: WrikeHost: Kevin KernerSponsor: Mighty & TrueFind more episodes and deep-dive frameworks at Mighty & True Podcasts.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Does 2026 really mark the beginning of the end for SEO, or are we missing the bigger picture on how search is evolving?In this episode, Kevin sits down with Tony Pataky, Director of Global SEO and Search at Procore, to cut through the noise around the massive search disruption that hit in Q4 2024. Tony brings a refreshingly grounded perspective on why the organic traffic panic may have been premature and shares the data-backed strategies Procore used to navigate the chaos.Key Topics Discussed:Search Algorithm Chaos: Breaking down the Q4 2024 changes that caught most marketers off guardLLM Impact Reality Check: Why AI search tools are expanding the customer journey, not killing GoogleOrganic Traffic Recovery: Tactical approaches to rebuilding search performance after algorithm hitsPerformance-Based SEO: Using data to build more resilient search strategiesFuture Search Landscape: What B2B marketers need to prepare for in the evolving search ecosystemGuest Info: Tony Pataky: LinkedInTony's Newsletter, Search Velocity. Procore: https://www.procore.com/I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Kris Rudeegraap, CEO of Sendoso and former top-performing sales leader who turned a swag closet hack into a global gifting platform. He explains how smart gifting + automation and intent signals cut through email fatigue. Short takes cover timing physical sends, integrations that trigger gifts from workflows, and life‑moment gifting that deepens customer relationships.

The cybersecurity market is arguably the noisest sector in tech, creating a "Sea of Sameness" where every vendor looks and sounds identical. So, how do you convince a technical leadership team that it’s time to change the story?In this episode, Kevin sits down with Julie Preiss, CMO of Centripetal, to break down the strategic playbook for rebranding in a crowded B2B market. Julie shares her methodology for moving beyond "pretty colors" to build a brand narrative that drives revenue.Key Topics Discussed:The Rebrand Trigger: How to distinguish between "we’re bored" and "our brand no longer reflects our business reality."Selling the CFO: Why you must use data—not emotion—to prove that brand is a revenue lever, and the specific metrics to present.The "Inside-Out" Problem: Why internal teams struggle to read the "label from inside the bottle" and why external agencies are critical for breaking internal bias.Internal First: Why a rebrand fails if Sales doesn't buy it, and how to certify your team on the new narrative before the market ever sees it.Launch Strategy: Balancing the "Big Bang" event launch (like RSA) with sustained digital momentum.Guest Info:Julie Preiss: LinkedInCentripetal: https://www.centripetal.ai/Rate & Review: If you enjoyed this episode, please leave us a rating and review! It helps us bring you more conversations with top tech marketing leaders.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

What if your smallest team could operate with the reach and rhythm of a 40-person org? We sit down with Lauren Esposito, CMO at Asymbl, to unpack a practical, repeatable method for scaling work through digital labor. Lauren shares how she transitioned from Salesforce’s vast systems to a startup’s blank page and built an agent-led model that unlocks sales capacity, accelerates hiring, and preserves institutional knowledge.We dig into the core framework—design, onboard, coach—and how naming and managing agents like real teammates changes outcomes. You’ll hear how “Teddy,” an AI SDR embedded in CRM, email, and Slack, now performs at the capacity of five reps without sacrificing quality or compliance. Weekly reviews with the CRO sharpen performance, while a human SDR used the uplift to advance to AE in record time. Lauren also explains digital twins: capturing not just brand voice, but the reasoning behind decisions—trusted sources, audience priorities, and approval rules—so expertise scales and doesn’t walk out the door.From recruiting agents that helped hire 100 people in 100 days to a “Content Guardian” that elevates copy across the org, Lauren shows why agents must live where humans work to drive adoption. We cover time-to-value expectations, sensible guardrails for trust and governance, and why CMOs should start with one end-to-end job—often SDR outreach or content review—before expanding to campaign orchestration across SEO, design, landing pages, and paid. If you’re ready to move beyond isolated prompts and into an operating model that compounds, this conversation is your playbook.Enjoyed the episode? Follow, share with a teammate who’s building AI into their go-to-market, and leave a quick review so more builders can find the show.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

2025 was the year AI stopped being a "lab project" and started doing real work.In this year-end wrap-up, Kevin sits down with fellow podcast host Lisa Martin (CMOs Unscripted) to compare notes on the dozens of conversations they've had with founders, marketers, and executives over the last 12 months. They unpack how the winners of 2025 moved from "AI washing" to execution, finally ditching vanity metrics for board-ready ROI.Looking ahead to 2026, the duo debates the next frontier: Agentic AI. Lisa—a former NASA scientist turned agency leader—explains why the next wave of AI isn't a tool you use, but a workforce you hire, and why successful teams are now onboarding these "agents" just like human employees.Key Observations from 2025 & 2026:The Speed Advantage: Why product-led companies with embedded AI moved significantly faster than their peers in 2025.The "Agent as Employee" Shift: Why forward-thinking organizations are no longer just deploying AI tools, but onboarding autonomous agents with specific roles and bias training.Marketing as an Operating System: The emerging trend where integrated marketing is being used to unify Sales, Product, and Comms around a single financial narrative.The Complexity Reality: Lisa’s observation on why the fragmented, non-linear buyer journey makes B2B marketing a "harder science" than her work at NASA.The Media Pivot: Why a growing number of executives are leaving traditional operator roles to become "media-first" leaders who ship content directly to the market.Mentioned in this Episode:Lisa Martin: LinkedIn ProfilePodcast: CMOs UnscriptedKevin Kerner: LinkedIn ProfileMighty & TrueEnjoyed this year-end review? Subscribe to Tech Marketing Rewired for more candid conversations in 2026.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Growth marketing isn’t a buzzword here; it’s a practical operating system that replaces vanity metrics with revenue clarity. I sit down with Rob Freedman, the former VP of Marketing and Partnerships at EZO (now at Surecam), to unpack a full-funnel approach that starts at first touch and keeps going through renewal and expansion. Rob lays out four non-negotiable pillars for 2026: high-velocity experimentation, clean business-grade data, radical cross-functional alignment, and ecosystem leverage through partnerships.We dig into how to set up a true Skunkworks for testing, protect budget for bold ideas, and rank experiments with ICE so you act fast on real signals. Rob explains why growth leaders think like general managers, tracking CAC, LTV, payback, activation, pipeline, retention, and expansion by cohort, then aligning marketing, sales, product, and CS around shared outcomes. Expect actionable tactics to fix the leaks at handoffs, run win-loss to inform product roadmaps, and ship targeted improvements that accelerate sales cycles.Partnerships get the spotlight as force multipliers. From technical integrations to co-marketing with platforms like Zendesk, we walk through how to tap external audiences with lower CAC and stronger intent. We also get hands-on with Answer Engine Optimization: adding structured FAQs, an “Hey AI, learn about us” resource, and using LLMs to reveal content gaps so your brand gets cited more often. Rob shares early results—steady LLM traffic growth and SQL lift rivaling referrals—and an honest take on AI’s role beyond copy: competitive monitoring, workflow automation, and personalization at scale.You’ll leave with three fast starts: launch one meaningful experiment, replace one vanity metric with a business metric, and call churned or lost prospects for insights you can ship against next quarter. We also talk about Rob's charitable organization, the Rainshine Foundation, an amazing mission to improve living conditions for people in remote rural communities of the Democratic Republic of Congo.If you’re ready to turn marketing from a department into a revenue engine, this conversation will give you the map. If you enjoyed this, follow the show, share with a teammate, and leave a quick review to help others find us.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com

Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entities, sentiment, tone, and brand mentions captured as vectors, then retrieved with natural language to find the exact URLs where your message fits.We dig into why the old ad tech “pipes” kept contextual stuck at 1.0—and how the Ad Context Protocol (inspired by Anthropic’s MCP) is standardizing secure connections between data providers, DSPs, SSPs, agencies, and creative tools. That foundation enables agentic workflows: automated buyers negotiating prices, testing creative, and optimizing placement while humans set strategy. Expect real lifts in CTR and suitability as spammy, bot-heavy pages get filtered out and high-quality placements rise to the top.The conversation also tackles the privacy question head-on. Targeting pages rather than identities aligns ads with what users are focused on right now, enhancing relevance without surveillance. Brendan shares practical examples from niche outdoor gear to B2B use cases where consumer content becomes the perfect context for business messaging. We close with what marketers should do today: learn the new query language of vectors, pilot agentic bidding, demand quality and fraud signals, and prepare for SMB-friendly tools that democratize advanced targeting. If you care about performance, privacy, and real relevance, this is your roadmap.If you enjoyed this conversation, follow the show, share it with a teammate, and leave a quick review—your feedback helps more marketers discover smarter ways to buy media.I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com