Tech Marketing Rewired Why AI Isn’t Killing Search (And What to Focus on Instead) with Tony Pataky (Procore)
Does 2026 really mark the beginning of the end for SEO, or are we missing the bigger picture on how search is evolving?
In this episode, Kevin sits down with Tony Pataky, Director of Global SEO and Search at Procore, to cut through the noise around the massive search disruption that hit in Q4 2024.
Tony brings a refreshingly grounded perspective on why the organic traffic panic may have been premature and shares the data-backed strategies Procore used to navigate the chaos.Key
Topics Discussed:
- Search Algorithm Chaos: Breaking down the Q4 2024 changes that caught most marketers off guard
- LLM Impact Reality Check: Why AI search tools are expanding the customer journey, not killing Google
- Organic Traffic Recovery: Tactical approaches to rebuilding search performance after algorithm hits
- Performance-Based SEO: Using data to build more resilient search strategies
- Future Search Landscape: What B2B marketers need to prepare for in the evolving search ecosystem
Guest Info: Tony Pataky: LinkedIn
Tony's Newsletter, Search Velocity.
Procore: https://www.procore.com/
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🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.
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