Rewiring the Marketing Org: Agile Pods and Workflow Orchestration with Wrike CMO Christine Royston

Mar 3, 2026

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Is your marketing structure holding back your growth? In this episode of Tech Marketing Rewired, Kevin Kerner sits down with Christine Royston, CMO of Wrike, to discuss how she is fundamentally restructuring her organization for the AI era.

Christine explains why she is moving away from traditional functional silos in favor of cross-functional pods designed for speed and agility. You'll learn why she believes "process comes first" and how her team uses workflow orchestration to reclaim hundreds of hours of manual work.

Key Topics Discussed:

The Death of the Silo: Why Wrike is moving to cross-functional pods organized around business objectives rather than department titles.
Operationalizing AI: The role of a dedicated AI Efficiency Lead in upskilling a non-AI native team.
Rolling Planning vs. Quarterly Cycles: How Wrike uses ongoing three-month cycles to stay nimble and pivot in real-time.
Process Before Technology: Why you must document and optimize your workflows before you can successfully apply AI.
The "Customer Zero" Strategy: How the Wrike marketing team uses their own platform to drive 90% efficiency gains in technical tasks like SEO redirect mapping.

Connect & Resources:

Guest: Christine Royston
Company: Wrike
Host: Kevin Kerner
Sponsor: Mighty & True

Find more episodes and deep-dive frameworks at Mighty & True Podcasts.

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