Stacking Growth | The B2B Marketing Podcast

Blake Strozyk and Matthew Sciannella discuss various aspects of paid social, including building a foundation, setting strategy, targeting audiences, running tactical campaigns, measuring performance, and assigning attribution.

Guests Sidney Waterfall, Ashley Lewin, and Tory Kindlick discuss the importance of splitting the funnel in marketing, switching strategies, analyzing ROI and metrics, handling objections, and establishing the right benchmarks for measuring performance.

In this podcast, Megan Bowen, COO @ Refine Labs, shares her renowned time management training. She provides tactical strategies for ruling your time and emphasizes the importance of taking ownership of how you spend it. Topics covered include filtering through inputs, managing tasks and time, creating a personal mission statement, understanding demands, and the benefits of tracking time.

Obaid Durrani and Johnathan Dane discuss the importance of creativity in B2B marketing, emphasizing the need to stand out in a crowded market. They explore topics such as immersion in media, hesitancy towards unique content, the impact of visual design, building a community through content marketing, website testing and TikTok content creation, and upcoming plans for unique and interesting content.

Todd Clouser, Ashley Lewin, and Allison Loehman discuss the challenges of B2B marketers adopting TikTok, how to get started as an employer brand, and the importance of learning from creators outside of their niche. They emphasize the need for a mindset shift and leaning into organic content on TikTok.

Steve Voith (Director of Demand Gen @ Refine Labs), appeared as a guest on the Ideally Content Consulting podcast to talk about dark social. The majority of the B2B buying journey happens via word of mouth and in places where attribution software can't track, such as in communities and on social platforms. Steve breaks down what defines dark social and how he sees it playing out both at Refine Labs and at the SaaS companies he works with there, as well as how to determine where to allocate your marketing spend and resources based on where your customers are.

Repurposing content is the key to maximizing its potential. Learn how to save time and effort by repurposing old text posts, video clips, and podcast episodes. Discover how to generate new content from existing materials, such as conversations with customers or internal meetings. Creating interesting content and distributing it effectively is crucial for reaching your target audience.

Todd Clouser and Stephen Pope discuss the importance of early experimentation on emerging channels, including their experiences with TikTok for B2B. They also delve into topics such as growing YouTube channels, distributing content at scale, building direct relationships with clients, balancing process and flexibility in content creation, the value of automation videos, evangelizing the audience, and future collaborations in the B2B space.

This episode contains a recording from a Customer Research session MJ Peters (VP of Growth, Refine Labs) hosted internally. She shared how to seek out opportunities to do customer listening, a step-by-step framework for customer research that you can implement in your business, and a handful of use cases for customer listening. If you find yourself needing to conduct market research for any reason (which every marketer should be doing), you'll find value in this episode.

Courtney Vermette (Lead Graphic Designer), Devon Rose (Sr. Graphic Designer), and Maria Finelli (Sr. Graphic Designer) hosted an episode of The Marketing Movement to talk about how similar B2C design is to B2B, and what B2B should be taking notes on from B2C. They pivoted to common misconceptions and challenges they hear from B2B marketing leaders when it comes to designing cutting-edge B2B ads. Throughout the entire conversation, they shared inspiration on getting creative with B2B, including specific examples of eye-catching design and copy that will help you stand out amongst your competitors. Every B2B marketer needs to listen to this one.