Stacking Growth | The B2B Marketing Podcast
Refine Labs
Hosted by Refine Labs, this podcasts is for marketers, by marketers.
Whether you're new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who've been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let's help build each other up.
Whether you're new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who've been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let's help build each other up.
Episodes
Mentioned books
Jan 18, 2022 • 28min
6 - Owning Your Career Path with Maya Grossman
Maya Grossman, Founder, Maya Grossman Consulting and Author of Invaluable, joins the podcast to discuss career pathing and taking control of your career. They break down how to identify your interests, stay open to new opportunities, and level up your career. They also share their experiences expanding their skillsets beyond their job descriptions.
Jan 13, 2022 • 20min
5 - Creating Demand as an Employer, And as a Candidate
Sam Kuehnle and Casey Graham discuss marketing recruiting and career growth, covering topics such as the roles of Directors and VPs of Marketing, demand for marketers embracing the power shift, and modern recruitment strategies. They also talk about the changing buyer behavior and the importance of wisely allocating marketing funds.
Jan 11, 2022 • 26min
4 - Why Are We Still Gating Content?
Tory Kindlick, Director of Demand Gen @ Refine Labs, discusses why gating content is becoming less effective and offers alternative approaches. He emphasizes the importance of putting buyers first and monitoring performance data to gauge content success. Tory provides insights on measuring content consumption, improving metrics through ungating content, and the importance of strategic content distribution.
Jan 5, 2022 • 58min
2 - To Conference or To Not Conference?
MJ Peters (VP of Growth, Refine Labs) hosted a debate on something many people have been unsure of whether or not to reintroduce to their marketing stack - Conferences & Trade Shows. The panelists included: Kyle Lacy (SVP of Marketing, Seismic), Gaetano DiNardi (VP of Growth, Aura), Mark Jung (VP of Marketing, Dooly) and Nick Bennett (Director of Field, Community, & Partner Marketing, Alyce).
*This event was recorded a few months back, so please note - a couple of our panelists' titles and companies have changed*
Jan 5, 2022 • 21min
1 - Marketing Ops Do's And Don'ts
Judy Sheriff (VP of Demand, Refine Labs) and Sidney Waterfall (VP of Demand, Refine Labs) teamed up to bring you the first, and definitely not the last, marketing ops power session. They covered:
Team and organizational alignment,
Lead sources,
Attribution - and how to not overcomplicate it,
Google analytics and implementing set up (another episode on this to come), and
Lead scoring.
They shared a ton of impact in 20 minutes - be on the look out for more episodes breaking down marketing ops!
Jan 5, 2022 • 24min
3 - Creating a Personal Brand on Company Time
MJ Peters (VP of Growth at Refine Labs) joined Nick Bennett (Director of Field, Community, & Partner Marketing, Alyce) on the Rep Your Brand podcast to break down the benefits of employees building their own personal brand through organic social. Employees posting on LinkedIn on company time is a semi-controversial topic. Is it appropriate, is it not? There's a lot of gray area in regards to this topic, but MJ and Nick shared their two cents on how to navigate this both as an employer and an employee. In addition, they discussed how to develop your personal brand voice, as well as other specifics in regards to posting on LinkedIn, different writing styles, multimedia posts, and keeping your content fresh.
