Stacking Growth | The B2B Marketing Podcast

Myles Madden, Chris Denno, and Keegan Slattery (Performance Marketing Managers at Refine Labs) got tactical on the most effective B2B paid search strategies that we put into place for our customers at Refine Labs. They talked through setting parameters so Google can’t waste your spend, high intent keywords and indicators, the importance of NOT setting it and forgetting it, our paid search philosophy at Refine Labs, conversion actions, and setting expectations internally.

Angelica Taylor (Senior Manager, Brand Marketing @ Refine Labs) recorded a follow-up conversation she had with a friend Mason Cosby (Marketing Director @ Mojo Media Labs & Host of The Marketing Ladder podcast). They talked about getting executive buy-in to experiment with organic brand & content marketing, specifically a podcast, and how Mason leveraged his own podcast to demonstrate the value of organic content to others at his organization.  Mason has hosted Chris Walker (CEO at Refine Labs) and Sam Kuehnle (VP of Demand Gen @ Refine Labs) on his podcast - check out The Marketing Ladder to listen to their episodes.

Myles Madden, Blake Strozyk, and Daniel Pinkston (Performance Marketing Managers at Refine Labs) hosted a tactical episode on running paid media. Get your notebook out and get ready to learn how we are approaching paid ads, and some tips to help you stay organized and prepare for future platform changes. 

Jessica Williams (VP of People) and Rebecca Hart (Talent Advisor) hosted another episode of The Marketing Movement to talk about transitioning from a traditional workforce to a distributed workforce, like we have here at Refine Labs. They cover the difference between remote and fully distributed, pros and cons, and how we approach team building and employee morale as a fully distributed workforce.

This episode was repurposed from an episode Sam Kuehnle (VP of Demand Gen) recorded for the Mastering B2B Marketing podcast. He discussed common challenges he notices when working with B2B SaaS companies and how to fix them as well as the importance of customer research in determining how your market likes consuming information. He shared insights on content mediums and topics as well as lead gen vs. demand gen and how we differentiate the two at Refine Labs. 

Todd Clouser, Senior Brand Marketer at Refine Labs, and Mateo Elvira, Founder at Elvira Media, discuss how the SDR role is evolving into a content creation role to build brand affinity. They explore the dynamics between sales and marketing calls, the use of TikTok for content creation, overcoming imposter syndrome, and the value of understanding the end user and repurposing content.

Welcome back to another episode of the Marketing Movement where our very own Sidney Waterfall, VP of Demand at Refine Labs, chops it up with Hana Jacover, Chief Hype Officer at Hype House Consulting, to talk all things in the life of a "lead". You can save your team time and headaches by tuning up your lead life cycle process. From prospect to customer, lead management is more than just attribution and passing them off to sales. 

Today's episode features a panel on the topic of imposter syndrome. Sam Kuehnle (VP of Demand Gen), Scott Schilling (Director of Demand Gen), Kevin Jaquith (Director of Demand Gen), Liz Spektor (Director of Demand Gen), and Steve Voith (Director of Demand Gen) break down what imposter syndrome is and why it happens. They share their stories facing imposter syndrome throughout their careers and what they've learned to help overcome it and shift their mindset.

Copywriters discuss the importance of good copy in solving problems and aligning with business objectives. They cover using the right language, tailoring copy, pushing boundaries in B2B advertising, and provide tips for creating impactful copy.

Jessica Williams, VP of People, and Kim Schell, Talent Advisor, talk through pet peeves in recruiting, how to come prepared to interviews, and common mistakes to avoid. They emphasize showcasing impactful accomplishments on resumes, offer tips for navigating the job market, provide a pro tip for remote interviews, emphasize the importance of asking questions during interviews, and discuss strategies for minimizing stress in job hunting.