Stacking Growth | The B2B Marketing Podcast

A couple of our Refine Labs Performance Marketing Managers, Chris Denno and Payton Christopher, took over the Stacking Growth podcast to talk about building brand awareness campaigns with niche audiences via paid media. They cover the why and the how behind this topic, provide concrete examples of how to structure campaigns of this nature, and share insights from putting this strategy into practice in the B2B space.

Tory Kindlick (VP of Demand), Liz Spektor (Director of Demand), and Myles Madden (Performance Marketing Manager) hosted this episode of Stacking Growth to break down the difference between Demand Creation and Demand Capture. They tackled everything including: the right way to allocate your budget between the two, the impact of attribution, what leading KPIs to measure to ensure the balance between the two is correct, and which channels and tactics would fall into each bucket.

Welcome to Season 2! We're kicking off this Go-to-Market focused season with an episode about influencing and driving change throughout your organization, led by Cassidy Shield (Chief Growth Officer) and Carl Ferreira (Director of Sales). After listening to this episode, you can expect to walk away with 4 frameworks to apply when approaching a change you'd like to make to your go-to-market strategy. 

We have an exciting update for Marking Movement listeners. Starting next week, we'll be transforming into Stacking Growth: The B2B Go-To-Market podcast. It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.

On this episode of The Marketing Movement, Refine Labs' Director of Demand Gen Silvia Valencia sits down with Kristy Sadler, CRO of Synapse to talk all things alignment. Even though sales and marketing "alignment" has become a nebulous term, our hosts break down which activities each should own, and what's the best way to simplify that process to waste less time and increase efficiency.

The job market is hot, but not as hot as this episode breaking down what it's like to try to hire the best Demand Gen talent. Our VP's of Demand, Tory and Evan, go through their 3-step interview process and give actionable tips to crush it. There's more than just your resume; soft skills and intangibles will put you over the top for that Director job you want. Come listen and find out what "figure-it-out-ability" is.

On this episode of the Marketing Movement, our talented trio of creatives (Maria, Courtney, and Devon) guide is ways to augment the client/customer relationship through actionable, beneficial, and constructive feedback. No longer will you have to deal with vague terms like "make it pop!" or "could this be more dynamic?". Listen up and make your feedback sessions more positive and productive!

We are back for PART TWO of our self-reported attribution breakdown. Ashley (Director of Demand Gen), Silvia (Director of Demand Gen), Tory (VP of Demand), and Dan (Performance Marketing Manager) are back with a vengeance. They came back for two things: to uncover actionable insights that will fuel your future growth and to chew bubble gum... and they're all out of bubble gum. 

In Part One of this series, a star-studded cast of demand gen experts dissect what makes a great attribution strategy. Ashley (Director of Demand Gen), Silvia (Director of Demand Gen), Tory (VP of Demand), and Dan (Performance Marketing Manager) discuss how to find that memorable moment that potentially moved your prospect into the process of becoming a customer. It's not a fix-it-all button, but it can augment your data with qualitative insights. Keep an eye out for Part Two coming soon!

Jessica Williams (VP of People), Jordan Anderson (People Operations Manager) and Hope Wood (People Operations Coordinator) from our People team hosted an episode all about whether Unlimited PTO is a sham or a value add. They discussed how leadership strongly influences whether or not unlimited PTO is successful, and individual experiences that shed light on when it does and does not make sense in an organization.