

Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books

Sep 21, 2021 • 42min
Stirring up the Cereal Market and Pouring into National Grocery Chains
You'll learn from an entrepreneur how they built a 7-figure healthy cereal brand for Kids in a matter of 2 years. Three Wishes Cereal is a high protein, low sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern-day clean ingredients. For more on Three Wishes Cereal and show notes: https://www.shopify.com/blog/three-wishes-cereal-retail-partnerships?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn How to decide what to change and what to keep when you are innovating on an existing product How they were able to get into Sprouts, Whole Foods, and Wegmans early in their businessThe most important changes they made to their website to make purchasing frictionless
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Sep 14, 2021 • 43min
The Preordering Model that Scaled a Hobby Into a Business
You'll learn from an entrepreneur who built an amazing business out of her hobby of weaving and yarns. Gist Yarn is a yarn shop that inspires a growing community of weavers with quality weaving yarn, fresh pattern designs, and a warm and welcoming spot to find your weaving home. For more on Gist Yarn and show notes: https://www.shopify.com/blog/gist-yarn-preorderTune in to learn The pros and cons of turning a hobby or passion into a business The most important skillsets to learn when you are transitioning from passion project into a business The best way to drum up demand for your product when you are building a pre-launch list
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Sep 7, 2021 • 46min
How Camille Brinch Went from Maker to Multimillion Jewelry Brand
Camille Brinch is a Danish jewelry designer that went from creating pieces in her parents' backyard to building a multimillion-dollar brand with her brother, Daniel. For more on Camille Brinch and show notes: https://www.shopify.com/blog/camille-brinch-brand-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn: The strategy that scaled Camille Brinch while maintaining a personal touch in all their interactions How the company runs Black Friday without discounting Camille Brinch's plans for entering the physical retail space
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Aug 31, 2021 • 59min
Snacking on 7-Figures: How FireCreek Snacks Escaped Bankruptcy and Pivoted Online
For more about the Shopify contest for ultimate home business setup visit: https://www.shopify.com/prize You'll learn from a seasoned entrepreneur who turned a brick-and-mortar store into a digital business. FireCreek Snacks sells better-for-you protein snacks that are the perfect marriage between clean ingredients and exceptional taste. For more on FireCreek Snacks and show notes: https://www.shopify.com/blog/firecreek-snacks-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to know when you should continue investing in your business versus trying something else How do you identify the kind of customer you want to sell to How they get free publicity for their brand
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Aug 24, 2021 • 49min
Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear
You'll learn from an entrepreneur who built a successful DTC brand for menswear. Mack Weldon is a pioneer direct to consumer and a one-stop destination for men's essentials. For more on Mack Weldon and show notes: https://www.shopify.com/blog/mack-weldon-dtc?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why they made a big bet with a huge launch with an expansive product line and influencers right from the beginning How to identify amazing agencies to help you grow your business What they did to sell out during their first launch
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Aug 17, 2021 • 44min
Threading Together Inclusivity and Functionality to Build a 7 Figure Activewear Brand
You'll learn from these entrepreneurs how they built a 7-figure brand by creating for functionality and ensuring all shapes and body types are included in their offering. Active Truth is an activewear brand that celebrates all women regardless of their size, shape or stage of life. For more on Active Truth and show notes: https://www.shopify.com/blog/active-truth-inclusive-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How these two entrepreneurs spent their initial $20,000 investment How working with an influencer became a game-changer for their business How to amplify your social proof and reviews to get more sales
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Aug 10, 2021 • 47min
Recipe for Differentiation in the Crowded Nutrition Industry
You'll learn from an entrepreneur how he highlights the differentiating factors of their products to stand out from the competitionPromix sells premium nutrition products made with farm direct ingredients designed to support your optimal health & performance.For more on Promix and show notes: https://www.shopify.com/blog/promix-differentiation?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to figure out what your customers care about Why it's important to look out for new addressable markets The lessons learned from working with the wrong projects and people
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Aug 3, 2021 • 34min
Uphill Growth: The Charitable Bike Brand that’s on Track to 7-Figure Sales
The Bike Project is a community that intakes used bikes, restores and resells them while donating bikes to refugees. The organization allows newcomers to have a more cost-effective and active way to commute while adjusting to life in the UK.For more on The Bike Project and show notes: https://www.shopify.com/blog/the-bike-project-social-impact?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn: Why financial foundation is extremely important for charitable organizations How to incorporate content within sales funnels Why changing the business model is needed as you scale
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Jul 27, 2021 • 49min
A Scientist’s Approach to Hydration—and Recurring Revenue
You'll learn from an entrepreneur who built a consumer wellness brand that targets a multitude of customer types. Hydrant is a consumer wellness brand with a focus on function and proper hydration to provide holistic wellbeing. For more on Hydrant and show notes: https://www.shopify.com/blog/hydrant-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why being a perfectionist is a big mistake especially during the product development phase What is a multivariate analysis and why it is essential for targeting customers The changes you need to make when transitioning from 'website-only' to 'omni-channel'
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jul 20, 2021 • 53min
The Science Behind Building a Profitable Business
You'll learn the rules of thumb from building a successful business from a serial entrepreneur. For more on Beast and show notes: https://www.shopify.com/blog/beast-inventory-management?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn Why starting a company is more like a science than an art these days What are the most important systems you should build for your business How to use customer feedback and the marketplace to determine what products to create next
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.


