

Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books

Jul 13, 2021 • 49min
How Many YouTube Subscribers Does It Take to Make Six Figures?
You'll learn from an entrepreneur on how she built a business to reach the first six-figure mark by having authentic conversations with her audience. Tailored Beauty sells quality ingredient beauty products that are safe for all ages. For more on Tailored Beauty and show notes: https://www.shopify.com/blog/tailored-beauty-social-ads Tune in to learn Why manufacturing is the most important skill to master early on How many followers and subscribers they had before hitting the six-figure mark Why it's dangerous to think that your customers think or behave like you
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Jul 6, 2021 • 46min
The YouTuber Who Built an 8-Figure Fragrance Company
Jeremey Fragrance is the go-to fragrance reviewer on YouTube, with over a million subscribers. Along with his brother Kamil, they built Fragrance One and presold a million in sales on its first launch. Fragrance One creates the highest quality fragrance for any situation so you can get endless compliments throughout your day. For more on Fragrance One and show notes: https://www.shopify.com/blog/https://fragrance-one-youtube Tune in to learn How to turn an influencer business into a scalable product business What they do to get a 30% repeat purchase rate The pros and cons of working with family members
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Jun 29, 2021 • 28min
How Sarah’s Scribbles Went From Viral Comic to Creative Franchise
Sarah’s Scribbles has gathered close to 4 million fans on Instagram while Fangs was read over 38 million times. Sarah Andersen, the artist behind both pieces of work shares how she manages her business and creative process. For more on Sarah Andersen and show notes: https://www.shopify.ca/blog/sarahs-scribbles-merch Tune in to learn: The key qualities that Sarah looks for in her publishing and business partnersThe process of turning a viral comic into published booksAnd the way Sarah approaches merch to make it authentic to her audience
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Jun 22, 2021 • 43min
How the Sustainable Brand Beloved by British Royals is Supporting Underprivileged Children
You'll learn from Paul on how he and his brother built a travel brand that gives back to underprivileged children in countries that were struck by the 2004 tsunami. Gandy's International is a sustainable outdoor travel clothing brand that gives back to underprivileged children by building kids' campuses all around the world. For more on Gandys International and show notes: https://www.shopify.com/blog/gandys-international-impactful Tune in to learn How to vet charities before partnering with them Why they aim for a 60% margin on their products How to determine if a content creator is a good fit for your brand
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Jun 15, 2021 • 46min
The Ballsy Idea Behind Building a 10,000 Subscriber Base
You'll learn from an entrepreneur how he built a playful personal care brand without compromising the product image. Ballsy makes men's personal care products for below the belt. For more on Ballsy and show notes: https://www.shopify.ca/blog/ballsy-subscription Tune in to learn How to create a bold, fun, and playful brand and the benefits of such a brand What's involved in custom formulating personal care products The big lesson they learned after they thought they lost 1,000 packages during Valentine's Day
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Jun 8, 2021 • 29min
How a Former Banker Turned Pastry Chef Whipped Up Cult-Favorite Skincare
You'll learn how Kate McLeod found her ideal business partner, how conversations led to retail partnerships, and how motherhood and COVID can have silver linings. For more on Kate McLeod's namesake skincare line and show notes: www.shopify.com/blog/kate-mcleod-partnerships Tune in to learn: Why cold calling and emails can lead to fruitful partnerships How to grow from media coverage The importance of finding the right business partner based on shared values
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Jun 1, 2021 • 52min
One Founder's Playbook for Scaling an Ethically-Made Fashion Brand
You'll learn from an entrepreneur how she built a sustainable, slow fashion-based clothing brand. Buttercream Clothing is a slow fashion brand that ethically and locally produces comfortable and adorable size-inclusive garments. For more on Buttercream Clothing and show notes: http://www.shopify.com/blog/buttercream-clothing-facebook-groups Tune in to learn How they use Facebook groups to drive sales What is slow fashion and what's involved in building a slow fashion brand How they are able to launch new products every 2 weeks as a clothing brand
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May 25, 2021 • 54min
Getting Acquired Without Your Typical Off-the-Chart Sales Figures
You'll learn from an entrepreneur how he made sure that his business is attractive to strategic partnerships. Apt2B is a hip online furniture brand that focuses on a metropolitan lifestyle. For more on Apt2B and show notes: https://www.shopify.com/blog/apt2b-exit-plan Tune in to learn The logistical challenges when it comes to inventory and shipping large products like furniture How to remain competitive when big players are moving into your market How to make your business attractive for acquisitions
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May 18, 2021 • 43min
What’s Small, Itchy, and Worth a Multimillion Dollar Remedy?
You'll learn from an entrepreneur who started from selling her house for the first batch of inventory to being in retail stores around 25 countries. Bug Bite Thing dedicates itself to offering customers a chemical-free, eco-friendly solution that effectively alleviates the discomfort, stinging, itching, and swelling caused by insect bites and stings. For more on Bug Bite Thing and show notes: https://www.shopify.com/blog/bug-bite-thing-affiliate-marketing Tune in to learn How they made changes in their product packaging to address customer concerns How they were able to amass 30,000 positive reviews on Amazon Why they geo-target their ads to focus on retail locations
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May 11, 2021 • 44min
30x Sales in One Year: Fanjoy’s Journey of Being the Merch Powerhouse Behind Top Social Stars
Hear how Fanjoy became the go-to merchandising company for top social stars. From Addison Rae to The Try Guys, Fanjoy powers over 100 creators when they create and sell merch. For more on Fanjoy and show notes: www.shopify.com/blog/fanjoy-merchTune In To Learn: How Fanjoy finds and selects social stars to work withThe process of scaling from a print on demand business to find ideal production partners Fanjoy's plans for expanding into retail as a DTC brand
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.


