

Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books

Jan 4, 2022 • 52min
How This Plant Based Ramen Brand Built A Community of Thousands Prior to Launching
You'll learn from these entrepreneurs how they use their industry experience to start a 100% plant-based instant ramen startupFor more on immi and show notes: https://www.shopify.com/blog/immi-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How they built a private community thousands of people even before launching their product The 6-figure inventory setback that almost ended their business The dangers of catering content too much towards your demographic
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Dec 21, 2021 • 53min
How a Microbiome Company Runs a 7-Figure Ambassador Program
You'll learn from an entrepreneur how their ambassador program became a 7-figure channel for their company. For more on BIOHM Health and show notes: https://www.shopify.com/blog/biohm-health-ambassador-program?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why are supplement businesses cost-efficient to get into How to build significant demand for your product through PR before launching What is RFM analysis and how it increased their LTV almost 40% over the last year
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Dec 16, 2021 • 43min
How an 8-Figure Business Builds its Teams and Culture | Bushbalm Miniseries EP 6
To watch this episode on our YouTube channel: https://youtu.be/A80MvBhKSeoDavid Gaylord of Bushbalm brings on guests Rachel Kerr and Tim Burns to chat about all things team and culture. The trio reflects on what they did to build an 8-figure business while seeking talent and crafting the culture they envisioned. Tune in to hear: How two friends transitioned from coworkers to business partners When to hire your first full-time employee and when to outsource for external talent What rituals and meetings structure the 8-figure business
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Dec 14, 2021 • 58min
A Life Altering Diagnosis That Inspired A Luxury Skincare Company
You'll learn from an entrepreneur how she built a black-owned, luxury brand. Beneath Your Mask is a Black-owned brand that sells clean, sustainable, eco-luxe skincare formulated to repair the damage to skin and hair caused by illness, medications, and environmental stressors. For more on Beneath Your Mask and show notes: https://www.shopify.com/blog/beneath-your-mask-bootstrapping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How this entrepreneur used her own traumatic experiences to build a business that helps others going through the same experience How do you make sure that contractors and employees are creating content that matches the voice and vision of your brand The specific ecommerce challenges when running a luxury Black-owned brand
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Dec 9, 2021 • 23min
A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail | Bushbalm Miniseries EP 5
To watch this episode on our YouTube channel: https://youtu.be/Sip7-sTFpXQ David Gaylord of Bushbalm will the biggest mistake that almost costs Bushbalm the business and all of the learnings he's had from scaling an 8-figure skincare brand. Tune in to hear: The initial mistakes that taught valuable lessons for David A 10,000 unit failure and how David solved it The mindset and mental wellbeing that helps David to face failures
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8 snips
Dec 7, 2021 • 56min
How This Energy Drink Maker Raised Over $1 Million For Its Cause
You'll learn how Kill Cliff differentiates its products in a saturated market through an aggressive content strategy.For more on Kill Cliff and show notes: https://www.shopify.com/blog/kill-cliff-differenciate?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How do you make sure that customers are aware of your differentiators when you're in a crowded marketplaceWhy they made a near-fatal mistake by going first into retail and how the transition to ecommerce saved their businessWhat multi-point content strategy and how they use it to drive tons of organic traffic
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Dec 2, 2021 • 35min
Bootstrapped to 8-Figures: How a DTC Skincare Giant Does Finance | Bushbalm Miniseries EP 4
To watch this episode on our YouTube channel: https://youtu.be/FIUj2NvzpJsDavid Gaylord of Bushbalm will share all the nitty-gritty deals of how the team makes their financials make sense as they bootstrapped into an 8-figure skincare brand, tune in to learn: The initial set up for finances and banking accounts How they worked past traditional banking limitations The process of pitching on national TV Crucial financial practices for managing a business
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Nov 30, 2021 • 54min
How This Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sales
You'll learn from an entrepreneur who manages her business using EOS or "Entrepreneurial Operating System"For more on Encircled and show notes: https://www.shopify.com/blog/encircled-operations?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Tune in to learn What is it like to work with a technical designer to create your products What is the Entrepreneurial Operating System Her experience going on Dragons Den and its impact on her business
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Nov 25, 2021 • 45min
The Marketing Strategies that Turned a $900 Investment into an 8 Figure Business | Bushbalm Miniseries EP 3
To watch this episode visit our Youtube channel: https://youtu.be/-M1ZPpv3ew0David Gaylord will share key lessons he's learned while marketing Bushbalm: Three essential components of the marketing stack for new businessesRule of thumb for allocating marketing spendWays to scale your brand using public relations
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Nov 23, 2021 • 1h 1min
How This Pet Accessories Maker Expanded by Producing an Online Course
You'll learn from these two entrepreneurs how they made collars that cats love to wear. For more on Supakit and show notes: www.shopify.com/blog/supakit-online-course?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Tune in to learn How to identify which projects to abandon and which to keep Why entrepreneurship is not always about acting fast Why they made a digital course for their product line
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