Shopify Masters

A footwear founder shares her journey in starting her business and the importance of finding reliable manufacturers and suppliers. The speaker discusses their education in fashion and shoe design, seeking funding and grants for the business, being resourceful in finding the right suppliers and manufacturers, and expanding retail presence in multiple cities.

Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their customer’s experience and collaborate with other brands. Here’s what you should know to get started with this new technology.For more about token-gated commerce on Shopify and show notes: https://www.shopify.com/blog/token-gated-commerce Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Second-generation owner Amit Mahtani explores expansion and renovating storefronts, and offers invaluable tips for entrepreneurs looking to balance online with in-person sales. For more details about Bagels on Green and show notes: https://bit.ly/3L2Fn3G Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Sisters Jess Gray and Becca Stern co-founded Mustard Made, a company that sells colorful lockers. They discuss creating a flexible workplace and work-life balance, translating the online product experience, shipping and logistics for vintage inspired lockers, overcoming challenges in shipping and logistics, and their experience of working together as siblings.

Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a footing there. Polysleep co-founder and CEO Jeremiah Curvers used local SEO, marketing and retail strategies to capture market share in the province.For more on Polysleep and show notes: https://www.shopify.com/blog/polysleep-local-market Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Learn how Hearth Display raised $2.8M through beta testing, customer research, and a pre-order campaign. The podcast discusses building trust with moms, the importance of hardware, scaling up, customer experience, transparency, and improving order-to-ship time.

Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer marketing strategies that garnered it the most-watched product video in the history of Instagram. For more on Transformer Table and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture that’s inspired her team to sell more than 77 million star-shaped acne patches to date. The brand also has launched collections with properties like Hello Kitty and SpongeBob SquarePants, and has been embraced by stars like Justin Bieber and Florence Pugh.For more on Starface and show notes click here  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Mackage's founder and chief creative officer,  Eran Elfassy combined function and fashion, European and North American styles, and wool and leather to create this powerhouse outerwear brand. He shares how his company continues to push the boundaries of fashion and fabric, lessons he's learned negotiating with international suppliers, and how his designs has won the hearts of Madonna, Meghan Markle, and Gwyneth Paltrow. For more on Mackage and show notes, read the full story.    Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Learn about the integration of AI into Shopify and its impact on businesses, explore the concept of generative AI and its potential in enhancing the creative process, discover the features and benefits of Sidekick, a tool in the Shopify back end that can assist with tasks like product descriptions and emails, find out how to train staff to identify errors in AI-generated content, and hear about experiences using Shopify Magic, an AI tool that saves time and expands vocabulary for e-commerce sites.