Shopify Masters

How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Listen to discover her formula for standing out on social media and creating community with your marketing machine. For more on Dieux Skin and show notes: https://bit.ly/3ZTMK3ACreate a clear plan for your social media strategy: https://bit.ly/3HVAPuv Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

To celebrate Latinx and Hispanic Heritage Month, Ali Mejia and Mariela Rovito discuss how they’ve built longevity into their sleepwear brand, Eberjey, while keeping creativity alive. For more on Eberjey and show notes: https://bit.ly/45j3FOdDownload our FREE template to help you manage cash flow- https://bit.ly/3noeyyd Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Marketing expert Nik Sharma discusses his playbook for growing DTC brands, highlighting the use of organic content and paid media. He explores marketing strategies, using AI for content creation, the importance of landing pages, and the thriving entrepreneurship ecosystem in New York City.

Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New York City. We’ll dive into things like designing the right products to the ideal way of communicating with your customers. Join hosts Benjamin Gottlieb and Shuang Esther Shan each Thursday for the next few months for Shopify On Location from New York City. If you're a fan of these stories and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts. For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta sauce” of Mexican meals, making the cuisine more accessible for at-home cooks.To learn more about SOMOS and find show notes: https://www.shopify.com/blog/somos-cpg-trends Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, PR about the brand, and the endorsement of celebrity chef David Chang to build credibility and bust myths around microwave cooking.For more on Anyday and show notes: https://www.shopify.com/blog/anyday-myth-busting Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Camille Ouellette is the owner of Camillette, a handmade jewelry brand and workshop based in Montreal. On the latest episode of Shopify On Location, Camille shares her experience growing a hobby into a viable business and offers tips on retail partnerships. For more on Camillette and show notes- https://bit.ly/3EN0684 Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Vicky Sclaia, co-founder of L’Intervalle, details how she manages to sell trendy high-quality shoes at an affordable price.For more on L'Intervalle and show notes- https://bit.ly/3rrUKfc Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income streams. Find out how Bonsound is helping musicians adapt to the current state of the music business.To learn more about Bonsound and read the show notes: https://www.shopify.com/blog/bonsound-working-with-artists Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab​,​ shares tips for raising money, using personalization features, and entering accelerator programs. Plus, discover new emerging technologies that will improve the way your business operates. For more on Michael Serbinis and show notes- https://bit.ly/3PwO0WQ Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.