Shopify Masters

Shopify
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Aug 8, 2023 • 30min

How Shopify AI Can Supercharge Your Business

Learn about the integration of AI into Shopify and its impact on businesses, explore the concept of generative AI and its potential in enhancing the creative process, discover the features and benefits of Sidekick, a tool in the Shopify back end that can assist with tasks like product descriptions and emails, find out how to train staff to identify errors in AI-generated content, and hear about experiences using Shopify Magic, an AI tool that saves time and expands vocabulary for e-commerce sites.
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Aug 3, 2023 • 28min

Cirque du Soleil’s Secrets to Creativity and Profitability

Creativity is the secret ingredient for Daniel Lamarre’s two-decade run as Cirque du Soleil’s CEO. Under Daniel’s management, Cirque du Soleil went from a budding circus company to a global media empire. In this special episode of Shopify On Location, Daniel shares how to balance creativity with profitability and take any business to new heights. For more on Cirque du Soleil and show notes: https://www.shopify.com/blog/cirque-du-soleil-creativity?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Aug 1, 2023 • 2min

Parlez-Vous Montreal? A Shopify Masters Miniseries

Shopify On Location is back with a brand new miniseries from Montreal. Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with some of Montreal's top entrepreneurs. Episodes drop each Thursday for the next couple of months. If you enjoy the conversations and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts. For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Jul 27, 2023 • 28min

How Two Students Started a $56 Million Company in College

Mad Rabbit co-founder Selom Agbitor started Mad Rabbit, a tattoo aftercare company, while he was still in college, with the money he made from dropshipping one summer. Now, Mad Rabbit is valued at more than $56 million and secured investment from Mark Cuban on Shark Tank.For more about Mad Rabbit and show notes: https://www.shopify.com/blog/mad-rabbit-college-entrepreneur Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Jul 25, 2023 • 32min

How Bokksu Helps Family Businesses Get Global Distribution

Bokksu, a company that started with subscription boxes full of Japanese snacks, has grown into a $100 million business — all while continuing to help support family businesses and assist small makers in Japan access global distribution.To learn more about Bokksu and for show notes: https://www.shopify.com/blog/bokksu-global-distribution Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Jul 20, 2023 • 30min

How to Rethink your DTC Strategy in 2023

Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to position themselves against competitors.To learn more about Ashwinn and show notes: https://www.shopify.com/blog/ashwinn-krishnaswamy-brand-positioning Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Jul 18, 2023 • 29min

The Playbook for Companies in Emerging Categories

Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Jul 13, 2023 • 28min

Why You Should Prioritize Design for Your Business

Fellow creates high-quality equipment to properly brew coffee and tea. It sells kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee. Founder Jake Miller shares how to grow a business that prioritizes design over everything else.For more on Fellow and show notes, click here.Download our FREE product development worksheet so you can ensure you’re creating a product that meets your customers’ needs, and sells well: https://bit.ly/40T6rrf Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Jul 11, 2023 • 28min

The Reason Marvel and the NFL Partner With This Brand

The GLD Shop is a lifestyle jewelry brand on a mission to inspire others to innovate, work hard, and change the game. Through collaborations with iconic brands like Marvel Comics and major sports leagues like the NBA and NFL, it’s become a brand endorsed by some of the biggest celebrities and household names.For more on The GLD Shop and show notes: https://www.shopify.com/blog/the-gld-shop-celebrity-endorsements-licensing-agreements?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastDownload a FREE brand positioning template to discover your ideal market and separate yourself from the competition: https://bit.ly/3niv0QH Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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Jul 6, 2023 • 27min

Why Google and Facebook Buy This Product for Their Employees

Verve Coffee was founded with the goal of sourcing the finest coffees in the world and sharing them with their community in Northern California. Discover the brand’s sourcing guidelines and how it became the go-to coffee for Silicon Valley tech giants like Google and Facebook. For more on Verve Coffee and show notes: https://www.shopify.com/blog/verve-coffee-sourcing-tech-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastDownload this FREE sourcing and manufacturing template and find the perfect partners to work with. https://bit.ly/40WG2c4 Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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