Process The Podcast

Arielle Thomas
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Jan 21, 2023 • 35min

We're back! Creative lessons from the trenches of 2022 and a new beginning for this podcast

2022 shaped and informed my life as I knew it. I unpack and reflect on the year in this episode, and work through the lessons I learned, whether I wanted to learn them or not. I'm back from hiatus, and I hope you'll forgive me, there was a lot going on. I hope this episode serves you and you can take something away from it that resonates as you find your own way through creativity and life. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.
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Jul 31, 2022 • 1h 12min

Jacob Arnott shares what happens inside a Tik Tok agency and his goals as one of the youngest founders in the Australian agency world

In this episode, one of Australia's youngest agency founders, Jacob Arnott, shares everything about We The People. His insights on Tik Tok are invaluable, and while we've all heard things about what you should share on Tik Tok, what you shouldn't and how to approach the app - Jacob breaks it down once and for all and clears up all. Check out his agency, We The People! Hosted on Acast. See acast.com/privacy for more information.
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Jul 23, 2022 • 1h 6min

Curve model import Bruna Lapinskas breaks fresh ground for Australian fashion inclusivity

Interviewing Bruna is such a breath of fresh air. She's not only taken leaps and bounds as a model since arriving in Australia but has given the expectations of fashion brands a real shake-up at the same time. We met via Whatsapp for a job during lockdown - when Melbourne couldn't shoot, but Sydney could. I was on Zoom during the shoot but sent her a personal Whatsapp video the night before to introduce myself, explain the Kmart campaign and why we chose her. It was the start of a beautiful friendship!In our chat, we cover all sorts of ground, but a few of the shoots we discuss are:Bec and Bridge on the couch: https://www.instagram.com/p/CUKcQ7fBwX_/Harpers Bazaar with Georges Antoni: https://www.instagram.com/p/Ca5x267uFqT/Kmart: https://www.instagram.com/p/CZxmds2uzeC/Lovewant with Bec Parsons: https://www.instagram.com/p/CWO6shChbo-/This episode is sponsored by Pure Locations. Send them a brief for your next shoot, and let them do the rest!If you loved this episode, FOLLOW and leave a review.We record on Riverside; sign up and start your Podcasting process today. Hosted on Acast. See acast.com/privacy for more information.
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Jul 16, 2022 • 1h 8min

Jeweller and environmental advocate Holly Ryan talks building and rebuilding her namesake brand with the universe on her side.

Holly Ryan and her namesake brand are full of love, craftsmanship and integrity. As a brand, they're striving to minimise the impact by creating timeless designs that are inspired by art and nature. We chat about how she channels the world around her into wax carvings, eventually becoming the collections we see and adore. How she's grown her company and, most recently, how COVID and a huge curve ball created adversity that's only made her stronger. Check out Holly Ryan Jewellery here. Follow us on Instagram at @processthepodcastLeave a review, I'd love to hear what you think of my conversation with Holly! A note from Arielle, your host. I apologise for the quality of this episode's recording. All a part of the process, I was caught off guard by my own recording practice, and something went very wrong. This conversation means too much to me to not share, so I've done my best, and we're putting it out anyway! It basically just sounds like a conversation recorded on Zoom in an echoey room. Hosted on Acast. See acast.com/privacy for more information.
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Jul 3, 2022 • 1h 3min

Influencer talent manager and director of LMB, Lily Baker, on the future of influencer marketing.

Meet Lily Baker, co-founder of LMB Management and LMB Group. She started the agency with her Mum about 9 years ago. Now LMB is one of the leading influencer and talent management agencies, representing the most sought-after influencers in Australia. So ahead of its time, with several divisions, and Lil at the helm. We chat about the direction the industry is heading, how she’d market her own brand the way brands need to consider working with talent in this rapidly growing industry! Learn more about LMB and their talent here.Lily can be found personally on Instagram here. Connect with host Arielle Thomas here. This episode is sponsored by The Trend Tea. As a Process the Podcast listening, you'll gain half-price access to the tea using the code HALFTEA. Save hours of time and remove all the guesswork across Reels and Tik Tok. Sign up at courses.cinemathom.comSee you inside! Follow The Trend Tea on Instagram here. Follow Process the Podcast Instagram here. Hosted on Acast. See acast.com/privacy for more information.
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Apr 16, 2022 • 1h 32min

Podcast Host and Founder Alison Rice on giving yourself space to become who you were meant to be

In this episode, we dive into the journey Alison took from working way overtime in digital publishing, to podcast host, and giving herself space, day-in-day-out to feel through her next steps, all the way to launching Off, her online space for conscious career coaching. I’ve worked with Alison for a long time, and I’m excited for you to get to know the courage she holds. She strides towards self-exploration and I really look up to her when it comes to being consistent, doing the work, and everything about her process holds integrity. however you’ve designed your life to look, I think you’ll love this episode!Alison's enrolment for Off occurs every 3 months. We join her quarterly. If you're interested to learn more: https://www.getoffline.co/offHer podcast Offline can be found here: https://podcasts.apple.com/au/podcast/offline-the-podcast-honest-conversations-about-true/id1434961575Follow Alison on Instagram here: https://www.instagram.com/alisonlarsenrice/Your host Arielle:Instagram here: instagram.com/arielle.thomasTik Tok here: https://www.tiktok.com/@arielle.thomas?lang=enYoutube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpwAND Process the Podcast's new, very own Instagram! instagram.com/processthepodcastTik Tok: https://www.tiktok.com/@processthepodcast?lang=enOur podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom Hosted on Acast. See acast.com/privacy for more information.
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Apr 9, 2022 • 59min

Luxury Branding expert Sener Besim shares life changing moments, finding one's purpose and the power of articulating his message through his brand

Sener Besim is an Australian icon when it comes to luxury retail, he's also the founder and creative director of the luxury namesake brand, Sener Besim. The brand originally came to the market with eyewear and jewellery and continues to expand into new categories, but with one very important retail factor, the brand is built on stillness. Through a very personal journey, Sener came to find his creativity and expression, which directly flows into his brand and products, but there is no traditional production calendar, and no rush to reach the market. I hope you love this incredibly vulnerable and warm episode with Sener and I.Your host Arielle:Instagram here: instagram.com/arielle.thomasTik Tok here: https://www.tiktok.com/@arielle.thomas?lang=enYoutube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpwAND Process the Podcast's new, very own Instagram! instagram.com/processthepodcastAnd Tik Tok: https://www.tiktok.com/@processthepodcast?lang=enOur podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thomMixed by Ally Kallis: https://www.allykallis.com/ Hosted on Acast. See acast.com/privacy for more information.
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Apr 3, 2022 • 44min

Go to Australian designer Margie Woods of Viktoria and Woods on staying true to yourself and building businesses

Margie Woods is at the helm of 140 people across two businesses. She started small, and in the past 18 years has built two seriously impressive companies. She reminds us of the power of patience and shares her entrepreneurial process that found her running one of Australia's most loved fashion brands! Your host Arielle :)Instagram here: instagram.com/arielle.thomasTik Tok here: https://www.tiktok.com/@arielle.thomas?lang=enYoutube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpwAND Process the Podcast's new, very own Instagram! instagram.com/processthepodcastAnd Tik Tok: https://www.tiktok.com/@processthepodcast?lang=enOur podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thomMixed by Ally Kallis: https://www.allykallis.com/ Hosted on Acast. See acast.com/privacy for more information.
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Mar 19, 2022 • 1h 2min

Renowned Australian photographer Georges Antoni on what Australian brands need more of, his family first mindset, and a very insightful look into his client relationships.

One of the most in-demand Australian photographers Georges Antoni joins me in this episode. We unpack more than I could have ever asked. He takes us back to his unconventional career journey to where he is today and the way he assembles his teams. We dived into his really important perspectives into commercial and artistic brand stories and how down under, we approach things a lot differently to the international brands, mostly due to our upbringing and the Australian way. It’s a way of thinking about things that I haven't really intellectualised before, but I’m really excited and privileged that George did so with me.Your host Arielle :)Instagram here: instagram.com/arielle.thomasTik Tok here: https://www.tiktok.com/@arielle.thomas?lang=enYoutube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpwAND Process the Podcast's new, very own Instagram! instagram.com/processthepodcastAnd Tik Tok: https://www.tiktok.com/@processthepodcast?lang=enOur podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thomMixed by Ally Kallis: https://www.allykallis.com/ Hosted on Acast. See acast.com/privacy for more information.
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Mar 12, 2022 • 40min

Iconic Australian influencer Maxine Wylde on creating a following, going all in, dealing with off days, and MANY social tips to inspire your new social strategy!

There is a saying that Rome wasn't built in a day, but Maxine's process put her on the map after three months! This podcast was recorded live on International Women's Day at the Pay Pal Melbourne Fashion Festival. My gorgeous guest Maxine Wylde and I sat down to discuss how she grew her following when she decided to go all-in, how she battles off days, and the self-talk she gives herself to get up and go. At the time of recording Maxine creates content for Instagram, Tik Tok and Youtube. Each has their own flavour and needs different approaches. Maxine and I demystify what each platform needs and what she's noticing in her audiences on each platform, and she gives away tonnes of insight for brands on how to launch, what to post and how to work with influencers! This episode is proudly sponsored by the Australian Style Institute.Footnotes: In this ep Maxine mentions a few creators she loves! Check out Leone Hanne here: https://www.instagram.com/leoniehanne/Check out Emili Sindlev here: https://www.instagram.com/emilisindlev/We also mention Molly Mae and Matilda Djerf's approach to her brand Djerf Avenue. Maxine can be found on Instagram here: https://www.instagram.com/__mmaxinewylde/Tik Tok here: https://www.tiktok.com/@maxinewylde?lang=enYoutube here: https://www.youtube.com/channel/UCtRMf5V0b8aadaaakE1KM6wYour host Arielle :)Instagram here: instagram.com/arielle.thomasTik Tok here: https://www.tiktok.com/@arielle.thomas?lang=enYoutube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpwAND Process the Podcast's new, very own Instagram! instagram.com/processthepodcastAnd Tik Tok: https://www.tiktok.com/@processthepodcast?lang=enOur podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thomMixed by Ally Kallis: https://www.allykallis.com/ Hosted on Acast. See acast.com/privacy for more information.

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