The Boss Mom Podcast

This is a Nurture Your Business segment with Dana. In today’s podcast episode she talks about how to craft checklists that will propel you forward in your goals. In this episode you’ll hear: Dana gives a new definition for a checklist. The tangible things in goals are the tasks to completing the goals. Dana walks through creating an action plan to avoid overwhelm. Insight into understanding why tasks are not being completed, and how to move past that block. Recommended links and resources: Pat Flynn Podcast - Smart Passive Income 210: How to Automate Your Business to Save Time and Make Money with Dana Malstaff Translating Your Business Goals into an Action Plan Webinar Zoom Can I quote you on that? We want to make sure we are not multi-tasking our priorities. - Dana We don’t want to make lists, we want to make action plans. - Dana Break down the obstacle until action easy for you. - Dana Let’s stop being busy, if it’s important, it will get you to your future you want to have. - Dana Creating a workable action plan gives you confidence in your future. - Dana Connect with Dana: Instagram / Periscope (her total happy place) We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple’s Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send.

Episode 50: Finding a Home and Identity in Blogging with Shari Medini. In this episode of the Boss Mom podcast Dana and Shari Medini talk about working with children at home, blogging and Shari's Mom Blog Academy. In this episode you’ll hear: How Shari started her blog and her Boss Mom journey. What the work schedule looks like for Shari with a little one at home. Shari finding her voice in blogging and how to specify who she writes to. Finding appreciation in a Facebook group or Mastermind group. Shari’s Mom Blog Academy. Recommended links and resources: Google Drive Brilliant Business Moms Podcast Beyond Your Blog Podcast EOFire Podcast Atomic Moms Podcast For Crying Outloud Podcast One Bad Mother Podcast All Up In Your Lady Business Podcast Mom Blog Academy Can I quote you on that? In a situation where there are multiple courses or material, the angle you’re coming from will be based on you. It’s unique to you. - Shari If you’re engaging in the community you have, the growth in that community will come. - Dana I knew I wanted to do something. It became clear to me along the way. I had to try several different things first. I encourage you to take on a side project because it could snowball, it will teach you what you enjoy and what you want to do. - Shari You can’t live for what you’ve created now, you have to look for the future of what you’re going to create. - Dana You think you’re living in your world and you think everyone understands what it is you do, and they don’t. Sometimes you need to teach them so they do understand. - Shari It’s not about reaching everyone, it’s about reaching your tribe. - Shari Projects grow because you allow people to help and support you. - Dana I love that my readers are growing in their parenting journey alongside of me and we’re able to support each other in that. - Shari More about Shari Medini Shari Medini lives in Lancaster, PA with her supportive husband & two busy, little boys. She blogs at MomShar, The Huffington Post, & various other places. Shari writes about parenting, blogging, & how the two combine. She loves being able to share support, advice, & information to help fellow moms enjoy the overall experience of motherhood. If you are interested in The Mom Blog Academy provides which provides moms with the practical information they need to start a profitable blog. Here’s what you’ll learn in Mom Blog Academy… How to uncover your niche, writing style, & target audience; & then use that knowledge effectively. How to set up & design your own professional-looking, yet affordable blog. How to write & publish effective blog posts, create great images, & utilize SEO. How to set up a consistent social media & newsletter presence with affordable & time-saving tools. How to monetize your site in a variety of ways – affiliate, sponsored posts, services, products. How to grow your reach & credibility by getting published on other sites & publications. Website / Facebook / Twitter / Instagram / Pinterest / Periscope Connect with Dana Dana: Instagram / Periscope (her total happy place) We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple’s Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Episode 49: Childcare Hacks Part Two (Plus Caillou, Social Media Kids, and Cheeseburger Pizza) with Dana & NJ. In this episode of the Boss Mom podcast, Dana & NJ talk about adding more time into your day while working with kids at home. In this episode you’ll hear: How to make more time in your day to make business happen. NJ gives her strategies on how to accomplish more with kids at home. How do you decide about putting your kids on social media for passive income. Adding a babysitter, daycare or a housekeeper into your business goals. How to take the first five minutes to focus on daily tasks and be more productive with your day. Recommended links and resources: Care.com Trello Can I quote you on that? I like creating things I enjoy. - Dana I made babies, and they are going to grow up, and be adults and have families. It's amazing. - Dana Find a business mom friend, have a play date and you both get work done. - NJ I give myself the grace to realize that I didn’t get it right, learn from it, and move on. - Dana Take the first five minutes to figure out what you are going to do for the day. - NJ I decide what my priorities are before I start working so I am focused and able to utilize my time to the fullest extent possible. - Dana Connect with Dana & NJ Dana: Instagram / Periscope (her total happy place) NJ : Website / Instagram (her total happy place) We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple’s Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send.

This is a Nurture Your Business segment with Dana. In today’s podcast episode she talks about how to translate the content you’ve already created into content you can use on social media. Listen to the podcast: Subscribe to the podcast in iTunes: In this episode you’ll hear: 4 main things you want to pull from your content to put on social media. An easy way to lure readers into your content through great social media connections. Why it’s important to have an conversation with your readers instead of just talking at them. Specific social media actions to take based on platform (Facebook, Instagram, Periscope, Twitter, Snapchat and your newsletter) Recommended links and resources: Good Mythical Morning on You Tube Headline Generator from Marrs Marketing Dana’s Instagram Canva (a great place to make images) Emily Potts Trello Here is the outline Dana references in today’s podcast. Grab it! Can I quote you on that? Your content is a cornucopia of one off statements for social media. – Dana Use your title to speak to the frustration your reader/client is having. Don’t be clever. Be simple. – Dana Stop thinking of your content as a whole, instead think of it as really amazing little bits of genius that you can use on social media. – Dana Don’t give everything away with a quote. Use a quote to draw the reader to your full piece of content. – Dana Everyone can write content for social media. It’s easier than you think! – Dana Connect with Dana: Instagram / Periscope (her total happy place) We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple’s Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send.

Tips On How To Have An Engaged Facebook Page + Being A Boss Grandma with Sasha Grey. Sasha Grey leads an amazing Facebook community on her page, Lipstick Margaritas And Hairspray. In this episode of the Boss Mom Podcast, she shares her tips on keeping it real on Facebook and what it is like to be a Boss Grandma. In this episode you’ll hear: Sasha's Boss Mom journey, which includes raising her granddaughter, supporting her husband who travels for work, and caring for her ailing father. How Sasha grew an engaged Facebook community and the unique way Sasha views her Facebook community. Sasha's Facebook Strategy (including how often she schedules content for her page). How Sasha deals with overwhelm. Why Sasha is okay with not doing everything. Sasha records a video update for her Facebook page daily and she shares her tips for putting yourself out there online. Why Sasha ships all of her products personally instead of outsourcing it. The one product that Sasha sells that changes lives everyday. Recommended links and resources: Sasha Grey's online store Can I quote you on that? I was doing motivational speaking, but I had a lot of thoughts that weren't motivational. They were about margaritas.- Sasha My goal is to make people laugh and smile. - Sasha I believe strongly that people want to know you. If you're not personal, they feel like you're a corporation. I let my Facebook community know that I'm just like them. - Sasha My Facebook community feels like my family and friends. I see them and they see me. We've made a connection. - Sasha When I have my plate full, I focus on just what I need to get done today. I focus on the right now. - Sasha Give yourself permission to not make everything happen. Sometimes, you just need to give yourself a break. - Sasha Do what the priority is for you. Own it and enjoy it. - Dana I've come to a point in my life where I don't care what people think. - Sasha More about our guest, Sasha Grey. Sasha Gray is a redneck, barefoot, rum and tequila drinking Southern Belle. She's still trying to figure out what she wants to be when she grows up but knows that anything involving Margaritas is a top choice. Raising a granddaughter, caring for a father who lives in her yard and making sure her husband has clean underwear for all his travels keeps her pretty busy, but she still has time to scope out recipes she'll never make on Pinterest, answer comments from friends on Facebook and pretend she knows what she's talking about at the occasional business meeting. You can find her on Social Media as Lipstick, Margaritas, and Hairspray and she has had her work published in Club Mid and Stir Journal. Sasha is also a contributing author to the book Lose the Cape: Never will I ever (and then I had kids), which was edited by fellow Boss Mom Alexa Bigwarfe and her business partner Kerry Rivera. Website / Facebook / Pinterest / Instagram Connect with Dana: Instagram / Periscope (her total happy place) We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both Dana hanging out in our Boss Mom Facebook Community. We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple’s Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send.

What do you do when you have to work and have kids at home? In this episode Dana and NJ talk about how they work from home with their tiny humans around. This is a part 1 of another 2 part episode. Part 2 will be episode 49, where Dana and NJ will chat all about making child care work when you're not able to do full time care. affiliate links present In this episode you’ll hear: A day in the life in NJ's shoes and why she's up at 4:30 am. Why NJ let's her kids see her work versus working only when they're not around. How to handle working from home when your child is a baby. How to handle working from home when your child is a toddler & preschooler. The power of writing a to do list the night before your business day. Why using voice to text is magical. How Dana and NJ moved their business forward while they had newborns at home. Why NJ only works from home at her desk. How and why Dana and NJ have conditioned their children to learn how to be independent while they're working. Why Dana almost exclusively works with parents. Recommended links and resources: Boss Mom Academy Anchored by Kayla Aimee Can I quote you on that? You can have a little bit of time or a lot of time. You can be busy and not grow your business. If you want to grow, you have to be strategic with your time. - Dana When I had babies, I got a wrap and a stand up desk and made work happen. - Dana As moms and entrepreneurs, it is so important that we let to see our kids work. It gives them an opportunity to make a connection. - NJ My toddler knows when i'm working because I work at the same place all the time. My laptop stays at my desk... it doesn't go anywhere else in the house. - NJ I'm working hard now to grow my business so that when my kids are school aged, I can shut down my work at 3:00 pm when they get home from school. - Dana I have really tight time boundaries because of the way motherhood (and having kids at home) is intersecting with business. And I'm okay with that.- NJ Connect with Dana & NJ Dana: Instagram / Periscope (her total happy place) NJ : Website / Instagram (her total happy place) We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple’s Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send. We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community.

In this Nurture Your Business With Dana podcast, she takes us through two different brainstorming exercises to use and repurpose the content we create. Listen to the podcast: Subscribe to the Boss Mom podcast in iTunes: Today's podcast sponsor is Do It Together Web Design with Jessica Stansberry. In her 5 week workshop you'll learn how to build your website... instead of a DIY, it will be a DIT. A do it together with Jessica helping you along the way. In this episode you'll hear: An easy exercise to help you figure out how to re-purpose your content A simple brainstorming exercise to re-categorize your content to shoot people to your opt-in or sales funnel Three simple "rules" to think about as you're creating content and re-purposing Can I quote you on that: Getting people to your website isn't enough. You need to bring them on a journey. The best way to do that is to get them on your list. - Dana People don't want you to complicate your life. Guide them through a process, make their life easier, help them make decisions. - Dana Make sure the content you are creating is purposeful and doing something for you. Connect with Dana: Instagram / Periscope (her total happy place) We would LOVE it if you'd leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple's Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send. We love hearing from you guys! If you've got a question about today's episode or want to leave us some inbox love you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community.

The Power Of SEO. SEO can be a powerful tool and if used well, it can make a ton of difference in our businesses. In this episode of the Boss Mom podcast Dana speaks with Charm Fernandez, an SEO specialist who gives us tons of great SEO advice in terms you can understand. Subscribe to the Boss Mom podcast in iTunes. In this episode you’ll hear: Charm's Boss Mom journey, how it started in her childhood, and why she's still working full time in IT. The tension between working from home while having kids at home with a caregiver. How Charm manages overwhelm. SEO tips from Charm The power of Google Analytics How to make your popup work for you. Recommended links and resources: SEO for Wordpress by Yoast Google Analytics PopupAlly Firestarter by Danielle Report Off the Charts Podcast by Natalie Amy Porterfield's Podcast Smart Passive Income by Pat Flynn Can I quote you on that? I'm still juggling my day job, my business, and my family. - Charm All that I do is for my kids. When I'm overwhelmed, I go back to what is the most important. It's my kids. - Charm Make sure your SEO key words are set up well, so people will find you in their search. It's like free marketing. - Charm If you're SEO is working, you'll be able to see it in Google Analytics.- Charm Your popup needs to be worthy of disturbing your readers. Otherwise, it won't work. Design, copy, and opt-in matters. - Charm Connect with Dana & CharmCharm Fernandez is a website strategist specializing in Data Analytics with a strong technical development background. Charm is proud to be Google Analytics Certified, an AmbitionAlly Certified Partner and a MINDBODY approved partner. Her formal education in the fields of Information Systems Management and Web Development help her bring a more cohesive approach to her work with clients.Charm was hired as a full-time web developer when she was just 18 years old, and quickly became the team lead on projects. Since then, she's worked within information technology capacities such as hardware and software support, data and access security, mobility, software and data analytics for large and small clients.Today, Charm helps business owners develop their brand online, and use their website and company data to drive clients to their local or virtual businesses through sound traffic generation and optimization strategies. Charm has a great freebie to give you called 5 Business Must Haves. You can grab it here. If you're curious about how to make Google Analytics or SEO work for you, connect with her on her website. Or, you can be part of her Google Analytics Kick Starter program. Connect with Dana on Instagram and Periscope We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple’s Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send.

Part 2 Know Your Worth: When to Give Discounts. Dana and NJ discuss when to give discounts or free services to friends and clients who ask. They talk about when they decide if they want to work for free and how to react when someone asks. Here is part 1. The audio on this episode is less than ideal, Dana was traveling and NJ had two year old Lola at home. Thanks so much for bearing with us! In this episode you’ll hear: How Dana and NJ decide to work for free. When NJ sends her rates. Why people ask for digital skill freebies more often than physical products. One HUGE question to ask yourself. Why NJ needs to get her rear in gear and develop a business website. Why boundaries are important in giving away something for free. If you should consider your opt-in part of working for free. Why NJ is a social media grandma and all about how to use Snap Chat for business Recommended links and resources: Part 1 of this two part episode Dawn Marrs of Marrs Marketing Dana's Trello Training Can I quote you on that? My time is valuable and I'm providing for my family. I'm very unlikely to work for free. - NJ Free doesn't pay the mortgage. - NJ Working for free wasn't about paying my dues, it was about finding my sweet spot with clients. Dana My payments were in Aha! moments. Dana Information is one thing, helping someone execute is a completely different thing. Don't give that away for free. - Dana The struggle in the holding pattern is real. - NJ I know that I'm laying the foundation now. I can lay the foundation now, even though what I want to do can't take off yet. - NJ A plan is key. A plan lets you know if what you're doing on daily basis is going to move you forward. - NJ It is up to us to be good stewards of our time. Make sure what you're giving away is moving your business in some way. - NJ Know what your sweet spot is, but don't give EVERYTHING away. - Dana Connect with Dana & NJ Dana: Instagram / Periscope (her total happy place) NJ : Website / Instagram (her total happy place) We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple’s Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send. We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community.

How to Translate Your Services Into Courses. In this Nurture Your Business episode of the Boss Mom podcast, Dana explores how to translate your services into products and courses. And, she walks you through an exercise that will help you brainstorm things you're already offering and translate them into viable options for digital courses. In this episode you’ll hear: How do you determine what course to make? List out services you provide, get specific. What kinds of questions are people asking you? Recommended links and resources: Brainstorming Worksheet Finding Your Ideal Client Podcast How to Write Your Sales Page Can I quote you on that: Perfection is subjective sometimes. We need to do what we can to move things forward. - Dana Create buzz within your community. Ask them questions, when you're in the middle of something new. - Dana Connect with Dana: Instagram / Periscope (her total happy place) We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple’s Podcast app. Tap the Search tab. Enter the name of the podcast you want to rate or review. Tap the blue Search key at the bottom right. Tap the album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send. We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community.