Episode 48: Nurture Your Business: How to Translate Your Content Into Engaging Social Media Statements

This is a Nurture Your Business segment with Dana. In today’s podcast episode she talks about how to translate the content you’ve already created into content you can use on social media.

Listen to the podcast:

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In this episode you’ll hear:

• 4 main things you want to pull from your content to put on social media.
• An easy way to lure readers into your content through great social media connections.
• Why it’s important to have an conversation with your readers instead of just talking at them.
• Specific social media actions to take based on platform (Facebook, Instagram, Periscope, Twitter, Snapchat and your newsletter)

Recommended links and resources:

• Good Mythical Morning on You Tube
• Headline Generator from Marrs Marketing
• Dana’s Instagram
• Canva (a great place to make images)
• Emily Potts
• Trello
• Here is the outline Dana references in today’s podcast. Grab it!

Can I quote you on that?

• Your content is a cornucopia of one off statements for social media. – Dana
• Use your title to speak to the frustration your reader/client is having. Don’t be clever. Be simple. – Dana
• Stop thinking of your content as a whole, instead think of it as really amazing little bits of genius that you can use on social media. – Dana
• Don’t give everything away with a quote. Use a quote to draw the reader to your full piece of content. – Dana
• Everyone can write content for social media. It’s easier than you think! – Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community.

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