The Boss Mom Podcast

Being human, a woman and a mom comes with a whole lot of emotions, but we don't often give ourselves the permission to really feel them. When we suppress our feelings, we're hiding from ourselves, and operating without some very important insights. As uncomfortable as it is, learning to embrace our emotions is a life changing act that will create more alignment. How do we get into conversation with our feelings, and uncover what they are trying to tell us? Why is deep self-trust so powerful? In this episode, host of "Emotionally Uncomfortable", Heather Chauvin returns to talk about the important work she's doing - helping women and moms do the inner work to fully accept their emotions. "If we go to that inner world and use our language, behavior and emotional states to guide us back home to ourselves, this is how we create alignment." -Heather Chauvin 3 Things You'll Learn in This Episode Why we struggle to tap into our emotionsHow do we work through the need to be in control all the time and make space for our emotions? Two simple questions we can ask our own emotionsWhat makes a specific feeling show up, and how do you find out what it means? How to develop deep self-trust as a momAs moms it's so easy to obsess over our actions and choices and whether they are ruining our kids. Is there a healthier way to deal with this?

Social media often feels like something that diverts our attention and causes us to do more than we need to, but there's no denying that it has value in growing our businesses. The challenge is, there are so many social media trends constantly coming at us, it's hard to know what to take action on, and what we don't need to be paying attention to. How do we identify a trend that's worth following? In this episode, I'm going to share a simple way to decide what social media trends we need to be focusing on. "Instead of looking at trends, look at what feels right for you, authenticity will always shine through." -Dana Malstaff 3 Things You'll Learn in This Episode Marketing trends vs. marketing truthsWhat is the connection between human behavior and the trends that stick? How to identify a trend on its way outIs the best time to pick up a trend at the beginning or towards the tail end? If the dancing and pointing TikTok trend will be around foreverWhat social media trends do I see sticking around for years?

There is no 'right' way to talk about sex with our kids. How we choose to do it is deeply personal, and no one else should ever dictate how we do it. That said, sometimes, hearing how others have done it can be incredibly helpful. The only question is, in a world where it's so easy to be judgmental, where can we actually have those conversations? In this episode, Founder of Sex Ed Rescue, Cath Hakanson shares her suggestions on the matter. Disclaimer: because this episode deals with a sensitive topic, I'd suggest listening to it away from your children. 3 Things You'll Learn in This Episode When to have 'the talk' with our kidsThe 'birds and the bees' conversation used to happen with 12 to 13 year olds, but should we start having the talk earlier on? How to change the way we think about sex educationIs talking to our kids about sex giving them permission to seek it out, or is the opposite true? Why sex education is more important today than ever beforeWhat is it about today's world that makes sex education so vital? Guest Bio- Cath Hakanson is an experienced author, sex educator and mother of two who provides accessible and down-to-earth information for parents on how to talk children about sex. To find more titles and resources to help with sex education go to https://sexedrescue.com/ And join Cath's Facebook group at: https://www.facebook.com/cathhakanson

For moms juggling family and business, productivity and efficiency can feel near-impossible. Everything we have going on can leave us feeling overwhelmed and guilty about not meeting our goals, but we don't have to, if we have the right plan. Society tells us that we have to hustle around the clock to be successful, but that doesn't take a mom's schedule into account. Is there a way for us to work without burning out? How do we manage our schedules and to-do lists in a more purpose-driven, aligned way? In today's episode, I'm joined by productivity mentor, author and founder of A Purpose Driven Mom, Cara Harvey. She shares how we can conquer our goals and say yes to what matters without burning ourselves out. 3 Things You'll Learn in This Episode Why aiming for perfection leads to procrastination We won't always have large chunks of time to get things done. How do we use little pockets of time to make progress on our goals and move our businesses forward? The Learn, Plan, Do method How do we take on new tasks and gain new skills in a way that doesn't leave us feeling so overwhelmed that we end up quitting? How to say yes to what matters When you're growing a business, everything feels imminent and urgent. What strategies can we use to prioritize what needs our attention? Guest Bio Cara is a wife, mom to a 15-year-old stepson, 6-year-old daughter, 4-year-old son, woman of God, productivity mentor, author, speaker and founder and host of A Purpose Driven Mom. She works as a mom empowerment coach and her mission is to provide women with the tools, resources, and community to reach their goals, empower themselves, find their happiness, and live a life by design. She does this via her blog, podcast, virtual community groups, and e-courses that help women learn to balance their lives, finances, schedules, health, and themselves! For more information, visit https://apurposedrivenmom.com/, and follow @apurposedrivenmom on Instagram. Get Cara's free 15 Minute Formula action guide here.

Traditional, high-pressure, hustle-based live launches don't make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress? Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and momentum, while still creating the space to build a relationship with people. How do we use our content as the machine behind a launch? Why does a pre-launch strategy better serve our customers? In this episode, I'm joined by a Boss Mom I believe is doing launches the right way. Strategic copywriter, marketing consultant and launch expert, Brenna McGowan shares her approach to releasing stuff and why it's perfect for moms. A pre-launch gives you time to collect data, use your content in a fun and exciting way and move people along that awareness journey. -Brenna McGowan 3 Things You'll Learn in This Episode The 3 beliefs that make people want to buy from usWhat makes people decide to buy something from us and why do live launches work against this journey? Why the pre-launch planning process is so criticalWe don't have to put things out as quickly as humanly possible to succeed. Why do we achieve more by slowing down? If urgency is ever a good thingDoes it ever make sense for us to do a timed launch? Guest Bio Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don't serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales. Brenna also offers 1:1 Pre-Launch Plans where she creates a comprehensive and strategic outline from authority content to emails to social posts so you know exactly what you should be saying, writing, and doing before your launch to pre-sell spots and get people excited and ready to buy. For more information on Brenna's program, visit https://brennamcgowan.co/ and follow @brennamcgowanco. Get Brenna's free Pre-Launch Plan Cheat Sheet at https://brennamcgowan.co/cheatsheet/.

Capturing those special, uncurated moments in our children's lives and holding onto their stories is on every mom's priority list. However, with everything we have going on as parents and business owners, traditional scrapbooking can be daunting and overwhelming. Don't you just wish there was a really easy way to get all the photos out of our phones and into a book? Well…there is. Chatbooks is an app that's simplifying how moms capture memories, and the story behind its creation is as awesome as the product itself. Chatbooks really understands how moms think and feel, how did they get so dialed in with their target market? In today's episode, I'm joined by the co-founder of Chatbooks, Vanessa Quigley. We talk about how this business came to life, and why their marketing is so effective at reaching moms. Overall our marketing has been successful because we're honed in on who our customer is. We are selling to ourselves. -Vanessa Quigley 3 Things You'll Learn in This Episode How Chatbooks' simplifies a very important jobWhat makes Chatbooks' process of capturing memories and moments so much easier than traditional scrapbooking? The story behind the ad that made me fall in love with ChatbooksHow does the Chatbooks team craft marketing content that perfectly captures the reality of what it means to be a mom? How to create a company culture that supports moms and familiesWhy is Vanessa so passionate about running a company that strengthens families? Guest Bio ​​Vanessa Quigley is the co-founder of Chatbooks, a subscription photo book company that makes it ridiculously easy to share, print, and enjoy your family memories. As the Chatbooker-in-Chief, Vanessa is deeply involved in all aspects of the business with keen attention to all creative and product design choices. Chatbooks was founded in 2014 as Vanessa's brain ­child after realizing her youngest son didn't have his own childhood scrapbook. Chatbooks makes it easier than ever to get the photos off your phone and into your hands. The mission at Chatbooks is to strengthen families. The company started as a small family affair and has since grown to include team members across the country. Throughout Chatbooks' growth, Vanessa has been firm in her commitment to promoting equality for parents in the workplace. She is proud to say that women hold the majority of leadership positions at Chatbooks. Vanessa was named Ernst and Young's Entrepreneur of the Year in 2017, authored Real Moms, Real Hacks, and hosts The MomForce Podcast. She has a degree in Vocal Performance and Pedagogy from Brigham Young University, sings (opera!) whenever she can, enjoys the theater, being in the mountains with her family, and finding the humor in life – especially while raising a growing family! Follow @chatbooks and @vanessaquigley on Instagram, join the Mom Force Facebook group and listen to the Mom Force Podcast. Get $10 off your first Chatbooks purchase when you use the link www.boss-mom.com/chatbooks. The Mom Force Podcast

No matter how much we want to succeed, our brains have a tendency to sabotage us, and sometimes, the only way to move beyond that is by completely breaking down our existing ways of thinking. So, with that in mind, today I want to let you know the only reason you're overwhelmed or not getting the results you want is because…you're selfish. The real question is, how can you kick that self-defeating selfishness, once and for all? In this episode, I'm sharing a tongue-in-cheek (but effective nonetheless!) guide to changing the way we think for the better. Sometimes, a nonsensical angle can change the way our brain processes things and allows us to have a completely different experience. -Dana Malstaff 3 Things You'll Learn in This Episode Why we need to stop thinking we can be everything to everyoneHow is trying to help everyone 'selfish'...and is it even possible to do that, anyway? The importance of listening to our audiencesIt's great that we want to solve our clients' problems, but how clear are we on what those problems are? How to draw the line between teaching and preaching When are we actually providing value, and when are we just sharing information because that's what we think we have to do?

We try a lot of things to stand out to consumers, but at the end of the day, being ourselves and embracing our stories will always be the most effective way to capture their attention. How can we get better at honing in on our personal stories, so we can use them in our messaging? Do we risk isolating anyone by going deep on the things that have meaning for us, personally? In this episode, Founder of EllieGirl, Ellie Dote shares to leverage our stories in our branding. Your brand really needs to resonate with you, because if it doesn't, people can tell! -Ellie Dote 3 Things You'll Learn in This Episode How to create a brand image that resonates with who we areWhat can we do to come up with a brand image and message that encapsulates the things most important to us? How to use trends to our advantageIs it possible to build a deeply personal brand while being inspired by current trends? The stories most likely to help bolster our businessesHow can we get into the habit of sharing powerful stories? Guest Bio- Ellie Dote is the owner and founder of EllieGirl, a business dedicated to helping female and LGBTQ+ entrepreneurs gain confidence in their identity and success through effective graphic and website design. After spending much of her life in Church ministry, Ellie used her training in Evangelism, as well as her professional training in design to start EllieGirl with the understanding that our stories are what changes lives and sets us apart from other businesses. Ellie is the author of Walking Towards Cordelia. To find out more and to connect with Ellie, go to: https://elliegirlcreations.com/ https://www.facebook.com/EllieGirlCreations https://twitter.com/EllieGirl77 https://www.instagram.com/elliegirlcreations/ https://www.amazon.com/Walking-Towards-Cordelia-becoming-accepting/dp/057872569X/ref=sr_1_1?crid=1RT62F45W1987&keywords=walking+towards+cordelia&qid=1644994025&sprefix=walking+towards+cordelia%2Caps%2C394&sr=8-1 Ellie is running a special offer for a custom WordPress website built in a week for the next two months. Taking just one client a week, space is limited, and the price is $1,000 - that's 1/3 of their lowest price. Find out more at: https://www.elliegirlcreations.com/connect

Niching down is essential for a successful business, but that doesn't mean it's easy. Far from it, finding a niche is one of the hardest decisions a business owner will have to make. What is it about the idea of narrowing down our scope that scares us so much? More importantly, can we push past that hesitation, so we can see the benefits of niching down? In this episode, I'm sharing why our brains don't want us to niche down, and how we can do it, anyway! Our brains tell us we're different from everyone else and can help everybody, but not niching down HURTS you. -Dana Malstaff 3 Things You'll Learn in This Episode How to break free from the idea that we 'could' do more Are we diluting our impact by trying to be of service to everybody? The key to getting more clarity in our businesses How can we get crystal clear on the exact person we want to serve through our businesses? How to start niching down, today What tangible steps can we take right now to narrow our scope and define our audience?

I want to live in a world where moms never need to feel guilty about purchasing business courses, because they know they've made the right decision. The only problem is, when everyone's marketing is so enticing, it can be near impossible to pinpoint what's right for our specific needs. How can we look beyond the shiny marketing and identify the kind of courses that will work for our unique businesses? Is there a way to distinguish courses that wouldn't be able to serve us? In this episode, I'm sharing what to look for in a course when you're at different stages of your business, using Marie Forleo's B-School as an example. 3 Things You'll Learn in This Episode 1 thing to remember when picking a more established course Well-established, popular courses come with a ton of benefits, but are they able to provide the targeted assistance needed in the earliest stages of running a business? What to be mindful of when investing in a course Are we in a position where paying for a course is doable, or would that add on additional financial pressures we might end up regretting? Why short-term programs aren't always a great choice for moms Is it even possible to reap the full benefits of a 6-8 week course if much of our schedule revolves around our kids?