The Boss Mom Podcast

As entrepreneurs, and especially as women, most of us have a deep desire to 'save the world' and be of value to others, and that's beautiful, but it can make niching down incredibly difficult. The problem is, narrowing down the scope of what we do is the key to running a successful business that doesn't consume every waking moment of our days, so we have to resist the urge to be everything to everyone. However, that can be easier said than done. How can we possibly go deep on just a few things, and where do we begin to define what those few activities are? In this episode, Founder of Age Awesomely, Deb Blum and I discuss how pinpointing her niche actually allowed her to provide more value to others. The information world is saturated, and that doesn't mean you can't stand out, but it does mean you won't stand out if you don't choose to build businesses around a specific problem people have. -Dana Malstaff 3 Things You'll Learn in This Episode How to get clarity in our businesses How can we get so clear on who we are and what we offer, that it's easy for us to communicate that to the world? Why having a massive scope sets us up for poor results We tend to think serving a small niche means smaller results, but could the opposite be true? How to avoid building a business that depends on our constant involvement Does having a niched-down business mean we have to be present in it at all times? Guest Bio- Deb Blum (rhymes with plum) is the Founder of Age Awesomely and the creator of the Whole Soul Way and Self-Love Basecamp. She helps daughters of parents with dementia deepen their relationship even when it seems impossible. She also empowers these women to free themselves from societal and cultural expectations so they can live true to themselves and with good health and happiness, ya know, awesomely. Deb is one of those people who really loves to go deep and think about things like disease, death and loss and the existential meaning of life. So, as these daughters face the loss of their parents, Deb is passionate about supporting them to face their own mortality so they can live their lives fully and without regret. To find out more and to connect with Deb, go to: https://www.ageawesomely.com/ https://www.facebook.com/groups/ageawesomely https://www.facebook.com/DebBlumOfficial/ https://www.linkedin.com/in/debblum/ https://www.youtube.com/user/inspire4lifecoach https://www.youtube.com/debblumnow https://www.instagram.com/debblum/ And to get a copy of Deb's concise, actionable and FREE guide that helps daughters of parents with dementia to know EXACTLY what to do and what not to do to create a calmer and more harmonious relationship, without having to do hours of research on the internet, go to: https://www.ageawesomely.com/relatetodementia

While running a business takes work, it should never come at the cost of our inner peace. In fact, the very idea that we need to 'hustle' to be successful does more harm than good. The question is, where do we strike the balance between necessary, intentional effort and an all-out, harmful grind? How can we cultivate a better soul-life balance? In this episode, Business Consultant at Clone Yourself, Sam Kabert opens up about his path to self-awareness as a recovering workaholic. If we don't have awareness around our thought patterns, we're just falling victim to our programming. -Sam Kabert 3 Things You'll Learn in This Episode Why moving beyond our past is a necessity for growth Is it possible to hang on to the people we once were, as we continue to grow and move forward? The importance of approaching business from a state of flow How can we go from being constantly on the go, to a place where we can adapt as our lives require us to? How to get onto a path of self-awareness How can we pinpoint the programming that holds us back from true fulfilment? Guest Bio- Sam Kabert is a Podcaster and the business consultant behind Clone Yourself. The first 8 years of Sam's career were driven by goals and motivated by success. The path culminated in building a million dollar business while working less than 4 hours a day in addition to being named to Silicon Valley's 40 Under 40 list at the age of 31. It took some time but Sam eventually realized that his work was just filling a void. Soon after meditation and next plant medicine, namely Ayahuasca, found Sam and since 2019 Sam has been on a path of deep self inquiry. Sam's mission is to reframe the way we look at our lives as it relates to work. The belief centers around "SOUL / Life Balance" in which we look at work as a component of life as we intentionally build in more practices to feed our souls on a daily basis which ultimately brings in more fulfillment and joy to our lives. To find out more, go to: https://wizardteams.com/ https://www.instagram.com/samkabert/ https://www.linkedin.com/in/kabert https://www.facebook.com/Kabert/ SoulLifeBalanceBook.com

Technology is brilliant, helpful and powerful, but it can also be a bit scary when it comes to our kids getting devices for the first time. For parents who grew up in a time where Siri or TikTok didn't even exist, how do we acclimate to tech being an ever-present part of our kids' lives, and how do we ease them into it so that they have a healthy relationship with it? As parents, we can't ignore where the world is right now, but we can still set boundaries so that our children use tech when they are emotionally ready for it. In today's episode, I'm joined by Vice President of Public Relations & Communications at Gabb Wireless, Anne Marie McDonald. She talks about tech, when our kids should have it, and the impact it can have on their lives. Tech isn't going away, and we want to embrace it and teach our kids how to use it in a healthy way so they become healthy adults that are balanced. -Anne Marie McDonald 3 Things You'll Learn in This Episode How to introduce kid-safe tech to our children When do we know that our kids are ready for an iPhone, and if not, what foundational devices can they have? Navigating tech when our children are in different age groups How do we handle introducing tech to one child when their younger brother or sister is likely to get some FOMO? The importance of open and honest dialogue with our children When does tech work against our parenting? Guest Bio Anne Marie McDonald is the Vice President of Public Relations & Communications at Gabb Wireless. She leads the charge to educate media and families on safe-tech solutions. As a podcast host, speaker and content curator, Anne Marie continues to empower families to thrive in a digital age by providing information and trusted resources. She is the proud Mom of four, ages 6-16. Head to https://gabbwireless.com/ to find out more about their kid-safe smartphone and use the code BOSSMOM for a discount.

Running a business comes with its fair share of challenges, and there will be times when being an entrepreneur just isn't fun. The question is, when are those challenges a necessary evil, and when is it time to try something else? Pivoting in business can be vital for our sanity, but how can we be sure we're moving into something we're actually going to enjoy, and is there ever a 'right' time to make that move? In this episode, Founder of Your Personal Tech Fairy, Bev Feldman explains how she went from jewelry designer to marketing technology consultant and strategist (and why she hasn't looked back since!). "If your business feels like an uphill battle everyday, consider that it might not be the business you're supposed to have." -Dana Malstaff 3 Things You'll Learn in This Episode Why we need to re-think our identities as business owners Pivoting into a new space can be tough when we're known for something else. How can we stop letting our previous identities define us so we feel empowered to step into whatever we choose? How to tell when making a move is a necessity Is there ever a 'right' time to try out something new? The key to knowing when we're in the right line of work How can we know for sure if we're in the right business? Does that kind of certainty even exist? Guest Bio- Love your business but hate dealing with your email marketing platform? Then you need Bev Feldman -- Your Personal Tech Fairy. Bev helps service-based solopreneurs to build seamless automations on ConvertKit so that you can save time, have energy to help your clients, and increase opportunities to earn money from your business without using icky-feeling marketing techniques. To find out more, go to: https://www.instagram.com/your.personaltechfairy https://www.facebook.com/yourpersonaltechfairy And for Bev's Email Automation VIP Day, visit http://yourpersonaltechfairy.com/vip

As Boss Moms, we all want to achieve big things, but that doesn't always mean we have a clear idea of what that might look like. Luckily for those ladies who just aren't sure what their bigger picture is, Virtual Assistance can be a great starting point. There's no simple way to describe what a VA does, and for that very reason, it can be a great stepping stone to a ton of different opportunities. So, how does one get started as a VA, and how can we adapt the role as we go? How can we use virtual assistance as a way to generate revenue while freeing up time, without compromising on professional fulfillment? In honor of the new Nurture to Convert VA Certification, in this episode, Boss Mom's Director of Operations (and former VA!), Nicole Terrell and I discuss the amazing opportunities that come with being a virtual assistant. For anybody who isn't sure what they want to do, virtual assistance is a really great entry point. -Dana Malstaff 3 Things You'll Learn in This Episode Why virtual assistance is a great option for non-salesy entrepreneurs Could virtual assistance be the perfect solution for business owners who just don't feel comfortable doing sales? The major benefit of virtual assistance for risk-averse Boss Moms Could virtual assistance be the perfect solution for the aspiring business owners who prefer to play it safe without sacrificing big results? How to uncover your VA niche How can we build a VA business around the things that are most important to us, which align with our core values? Guest Bio- Nicole Terrell is the Director of Operations and Success Partner at Boss Mom. A former virtual assistant, Nicole also has a background in trauma-informed manifestation coaching. To find out more, go to: https://boss-mom.com/boss-mom-spotlight-nicole-terrell/ And for more on our VA Certification, go to: nurturetoconvert.com/vacert

Building a business around something super specialized can be daunting, especially when we're worried we won't have enough people to serve, but the truth is, niching down can actually help us serve our clients at a higher level. The question is, can we build a profitable business around a highly niched concept? In this episode, post-adoption support specialist and Nurture to Convert Society member, Melissa Corkum shares how going all-in on her niche actually super-sized her business. 3 Things You'll Learn in This Episode The importance of giving permission How can we create safe online spaces for our communities, where they feel comfortable opening up on topics not often discussed in day-to-day life? The key to building trust with vulnerable audiences How can we show skeptical, previously under-served communities that we're genuinely on their side and ready to assist them? How to build an evergreen business in a B2C setting It's one thing to build courses and systems around running a business successfully, but is it possible to do the same thing in an area like counseling or therapy? Guest Bio- As a post-adoption support specialist and Safe and Sound Protocol Practitioner, Melissa Corkum has helped hundreds of families shift to a brain-based view of behaviors so they can laugh more and yell less. She's a mom to six kids by both birth and adoption. They've taught her a lot about what creates thriving parent-child relationships...and what doesn't. You can find her de-stressing at the end of every day by crunching on the half-popped kernels at the bottom of the popcorn bowl and binging something on Netflix. To find out more, go to: https://instagram.com/melissacorkum_ https://instagram.com/postadoptionresources?utm_medium=copy_link https://theadoptionconnection.com/ https://theadoptionconnection.com/listen/ More About the Safe and Sound Protocol: Developed by Dr. Stephen Porges, the Safe and Sound Protocol (SSP) employs a practical, bottom-up approach to help individuals regulate their nervous system more consistently and independently. Based on Dr. Porges' Polyvagal Theory, by calming the physiological and emotional state, the door is opened for improved communication and more success with other therapy modalities. For more, go to https://www.thecorkboardonline.com/ssp

The new year is a time of hope, excitement, focus and intentionality. For entrepreneurs, it's an opportunity to move our businesses forward in a meaningful way, but how do we prepare for the next 12 months so we can actually achieve our goals? With so many ideas and strategies flying at us, it can be hard to really focus on what's actually in alignment with us. How do we make sure we're starting 2022 without the baggage of the last year? In this episode, I'm joined by Online Marketing Strategist, Business Growth Expert and The Lead Generation Genie, Meliss Jakubovic to talk all about planning for the year ahead and how to create a positive refresh for ourselves. 3 Things You'll Learn in This Episode The connection between entrepreneurship and spirituality Why is it so important for entrepreneurs to dive into self-development and reflection? How do we make sure we achieve our goals for this year How should we be looking at our businesses this year so that it's better than the last? Why we need to devote a part of our day to mindset Entrepreneurship has good days and bad days. How do we strengthen our mindset muscle so we don't get knocked down longer than we need to? Guest Bio- Meliss Jakubovic, also known in the industry as the Lead Generation Genie, is an Online Marketing Strategist and Business Growth Expert to coaches and healers, the founder of Meliss Marketing, Author of #Expert, and Host of The Marketing Tips With Meliss Podcast. She helps coaches and healers add $10K+ to their months and scale their business in 90 days or less. She loves helping them end the feast/famine cycle and fill their 1:1 calendar and group programs so they can make an impact in the lives of others and abundance and freedom in theirs. She is also a single mom to 2 amazing boys. For more information, head to https://melissmarketing.com/. You can also listen to her podcast or sign up for her program, Marketing With Intention there.

'Tis the season of goal setting for the new year, and as moms who have a million distractions all the time, it's important to find the most efficient and effective way to get to where we want to go. How do we set goals that are aligned with our capabilities? How do we build off of what worked this year? There will be moments where we'll veer off the path, how do we get back on track when it happens? In this episode, I share a plan that will help us accomplish our financial, environmental and emotional goals in 2022. 3 Things You'll Learn in This Episode How to use the F-E-E test to set our goals Why do we need to consider financial, environmental and emotional outcomes in our goal setting? How to avoid goal setting strategies that make us feel overwhelmed and guilty Not all strategies are created equal - how do we create a plan that we'll actually follow through on? The importance of creating a daily focus What steps can we take to translate our overarching goals into daily actions?

As we near the start of a new year, many of us have begun thinking about what we want to achieve over the next 12 months, and for some, picking a 'word of the year' is their first port of call. When we can narrow down everything we want to accomplish into just one word, that can become our guiding light throughout the year; our North Star that promises to not only keep us on track with our goals, but can also play a role in decision-making over the coming months. The only problem is, picking just one word to encapsulate everything we want to achieve can be overwhelming in itself. Is it even possible to narrow our dreams down to such a degree? More importantly, is it really necessary? In this episode, Matt Johnson returns to the show to share how he's gotten better at defining his word of the year, and how it's impacted his business. Things You'll Learn in This Episode How to stay focused when we're multi-passionate Narrowing down our dreams to just one word is a great way to stay focused, but what happens when our dreams are all over the place? Is it even possible to be successful if we're multi-passionate? 1 thing to consider when picking a word of the year Is there a way we can ensure our word of the year continues to hold value for us over the full 12-month period? How to pick our words of the year Is there a fool-proof formula to picking a word of the year that genuinely resonates with us?

Niching down is by far the most effective way to make more money, while simultaneously making our lives easier, so it's no surprise why so many business experts are all for narrowing our scopes. The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we're more than a little hesitant. What is it that's stopping us from niching down? Is there ever a good reason to forgo finding a niche and simply aim to serve everybody? In this episode, producer of the show and host of the MicroFamous podcast, Matt Johnson shares why most solopreneurs are reluctant to niche down, and why we need to do it anyway! 3 Things You'll Learn in This Episode Why not niching down does our audience a disservice How much value can we actually offer if we're constantly trying to be everything to everyone? How to get over the fear of there not being 'enough' people to serve Is it really feasible to build a business so niche that only a very select group of people would buy in? How to pinpoint a profitable niche It's one thing to serve a very specific audience. How can we be sure that audience has the means to buy what we're selling? Guest Bio- Matt Johnson is the founder of done-for-you podcasting agency, Pursuing Results and host of the MicroFamous podcast. Also the author of the book of the same name, Matt is passionate about the benefits of niching down and becoming famously influential to a small group of people. To find out more, go to: https://pursuingresults.com/ https://getmicrofamous.com/