

Maximize Your Influence
Kurt Mortensen
Maximize Your Influence: Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business!
Episodes
Mentioned books

Mar 6, 2019 • 21min
Episode 277 - Unlimited Referrals
There are many ways to double your income this year, but one of the easiest. Is to double the number of referrals you are getting. Half of your business should be based on referrals. It is so easy to do, but most people are neglecting it. They're not asking for referrals or they're doing it the wrong way. Language study reveals best words to use when selling products Referrals are your greatest source of social validation. Don't overlook your current customers. Nobody sells you or your company better than a satisfied customer. So in your efforts to gain sales from new prospects, remember that you can build sales better through customer referrals. Now, if that is the case – Why is it that only 12% of salespeople ask for referrals after every visit? It is because no one has properly trained them. Join me for this week's podcast on Unlimited Referrals. Email kurt@maximizeyourinfluence.com to find out how to get a FREE coaching session.

Feb 26, 2019 • 20min
Episode 276 - Psychological Tricks To Make People Like You Immediately
Do people like you? Can you connect with anyone? When introduced to someone – Are they really happy to see you? Are you sure? This week's podcast is going to explore "Psychological Tricks To Make People Like You Immediately." You know when you feel that connection and have created rapport. Was it a smile, their touch or their sense of humor? Or was it something else? Scientist have found the answers to these questions and you will be surprised. Listen to the podcast and find out how to instantly connect with anyone. Get the Power of Charisma

Feb 20, 2019 • 18min
Episode 275 - YOU are causing the objections!
Why do your prospects keep saying NO? Are you the cause of the objections you are getting? What mannerism or things are you doing that turn people off and trigger objections? The Clothes That Increase Your IQ You may think you're just being friendly or even concerned, but it is just triggering objections. Let me remind you, that everything you are doing during your presentation will attract or repel the person you are communicating with. I am not here to sugar coat this. Let's get into some of these complaints and things you could be doing that is causing resistance. Listen to this week's podcast on how YOU are causing objections. Click here if you are tired of getting No's or people not calling you back

Feb 12, 2019 • 23min
Episode 274 - Neurosculpting and Self Persuasion - Interview with Lisa Wimberger
The psychological edge gained by top persuaders cannot be overemphasized. How do great persuaders prepare their minds for success? This mental aspect is one of the most important (and usually most neglected) traits of success. Almost everyone wants to accomplish their dreams, achieve more, become a better person, or pursue bigger and better goals. Why do we fall short of our dreams and aspirations? Let's find the answer on this week's podcast. This week's guest is Lisa Wimberger. She is the founder of the Neurosculpting Institute. Her mission is to teach others how to reprogram the brain, change their beliefs and to share powerful stress management techniques or what she calls Neurosculpting. Listen to this week's podcast and discover the power of Neurosculpting and self-persuasion. For more information about Lisa and her work visit : www.neurosculptinginstitute.com "When you can understand how your mind really works you can harness its unlimited power. " - Kurt Mortensen on Millionaire Psychology Get My Copy

Feb 5, 2019 • 27min
Episode 273 - Most Persuasive (And Least) Superbowl Commercials and How to Get A Piece of that Amazon Pie - Interview with Adam Hudson
How persuasive were the superbowl commercials. What worked? What bombed? Just because you liked or remembered a commercial does not mean it was influential. Just because you laughed, does not mean you will remember the advertiser. Let's explore the superbowl commercials to find the persuasion "Ninjas" and the persuasion 'blunders'. Also a huge bonus….. Time for a guest interview and a world expert on Marketing and the world of Amazon. Adam Hudson is the founder of Reliable Education and a seven-figure Amazon seller. Adam is a highly sought-after Amazon expert and coaches new & established Amazon sellers in 16 different countries. Adam is also passionate philanthropist having funded over 6,000 interest-free micro-loans to entrepreneurs in third world countries and more than 1,000 blind people have been healed as a result of his giving. What you will learn: · How to market on the internet. · Why Amazon is taking over the world. · How to market yourself online. · How to break through the marketing clutter. For more information about Adam and Reliable Education visit https://www.reliable.education Best superbowl commercials Bud Light and HBO, 'The Bud Night' https://youtu.be/8fhOItB0zUM Pepsi, 'More Than OK' https://youtu.be/9sYElEbRzKA Humor Amazon, 'Not Everything Makes the Cut' https://youtu.be/8y-1h_C8ad8 Microsoft's - Adaptive Controllers https://youtu.be/_YISTzpLXCY Verizon "The Coach Who Wouldn't Be Here" https://youtu.be/8SKJVV0e9Ek Worst superbowl commercials Turkish Airlines https://youtu.be/t14pSbXsd7Y MintMobile "Chunky Style Milk" https://youtu.be/LhkcQbhiOiM Wix https://youtu.be/yVpM3fjFUYQ Kia "Give It Everything" https://youtu.be/u_awpNKfjDk

Jan 29, 2019 • 20min
Episode 272 - Dealing With Jerks, Meanness and Rude People
How do you deal with those jerks? You know the ones I am talking about. How can you get them on your team? How do you influence them to be nice and to accept your ideas? To be a rock star of a persuasion, you cannot use the same techniques for all people all the time. You have to customize your message to fit the demographics, interests, and values of your prospect. This also includes mean and hostile people. They can be persuaded, but you need another set of tools. When you understand human psychology and the ways to handle resistance – you can influence anyone. Article on Abusive Bosses We take a deeper dive on this week's podcast on how to deal with hostile audiences and the mean people you work with. Find out how to deal with that jerk and how to easily influence them. Free Membership to Influence University

Jan 23, 2019 • 19min
Episode 271 - The Smell of Fear and Embedded Command Studies
Embedded Commands In persuasion and influence, it is the little things that can make a big difference. For example, does icing the kicker in football work? – You will be surprised. Does planting a seed that it might be too hot (or cold) to play sports affect how people play? Does the way you use your voice or use embedded commands increase your persuasiveness? Icing the Kicker Article Article on Heat Signs What is an embedded command? An embedded command is a technique used to communicate to the subconscious mind. The idea is to actually bypass the conscious mind and talk directly to the subconscious mind. Embedded commands are commonly used in marketing and advertising. Embedded commands are hidden suggestions within written or spoken language. The conscious mind is unaware of their existence. Embedded commands create expectations without creating inner resistance. Embedded commands are used to reinforce potential behavior and can help the reader come to a faster decision. We see them in advertising and sales copy on the internet. Using embedded commands can increase your marketing efforts by 10-20%. Can you smell fear? Join me on this podcast and find out how to use these subtle influence techniques. Get your FREE copy of Best-Selling book Maximum Influence

Jan 22, 2019 • 22min
Episode 270 - Why 80% of New Products Fail - & Top Product Launch Blunders
Why Do 80% of New Products Fail? Why do new products suffer from such a high failure rate? Even multi-billion dollar companies agonize over product failures. What is going on? It comes down to either too much logic or too much emotion. I want to Share with you some examples of when all the sound, logical reasoning and research in the world was used to predict the future, but it was still no match for people's emotions and instinct. Large corporations spend millions of dollars on focus groups to see if their product or service is viable. Then, even after focus group participants are sold on the idea, the follow-up research shows that only a small minority of those in the focus group actually bought the product. Logic made it sound like a good idea to the focus group participants, but emotion ruled the day. Let's look at some specific business blunders. Some of the strangest products ever released – you will see from their mistakes, how to change your product launch to be more successful. Listen to the podcast and get the solutions to a perfect product launch. Worst Product Launches Worst Product Flops of All Time Have you activated your FREE membership to Influence University yet?

Jan 8, 2019 • 22min
Episode 269 - Persuasion Darts Never Hit The Target
This was the most popular episode of 2018. Listen and tell me if you agree…. The Modern Way To Ruin Relationships Most persuader's don't understand feature – benefit or emotion vs logic. They throw these persuasion darts at their prospects (the target) and wonder why these darts never stick and/or hit the target. Listen now to hear the solution. Whats your Persuasion IQ?

Jan 3, 2019 • 20min
Episode 268 -Copywriting Secrets #2
On this episode you will learn: -Secrets to good copywriting -How to attract more customers on the internet -The missing piece to your call to action You only have 3-5 seconds to attract customers on the Internet...What should you say? What is the formula to get an email reply? How do you create legitimate, believable urgency to get an instant response? A website or email that's too cluttered can't convey a message quickly enough to engage the reader and is wasting everyone's time. A confused mind says no. A preoccupied mind says no. If they don't read your sales copy – that would also be a no. Effective copy must immediately capture the audience's interest and pull them into your website, funnel or email. 12 Obnoxious Sales Phrases That Make Prospects Hang Up on You Join me this week as I finish up the keys to persuasive copywriting. Discover the keys needed to master (it's easier than you think) this critical influence skill. Listen now to hear the solution.


