Maximize Your Influence

Kurt Mortensen
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Dec 5, 2018 • 18min

Episode 267 - How to Influence with Copywriting Secrets

This week's podcast is going to talk about 2 important things to increase your influence. How can you learn to write compelling copy that can influence anyone? This could be writing an email or marketing on the internet. How can you engage and excite others through the written word? It is easier than you think. What are the Reasons Salespeople Lose (or Win) a Sale? The Harvard Business Review has revealed some compelling statistics on persuasion and influence. Did you know…. Prospects have become "price immune" The committee was only a committee of one They don't care if your company is #1 in the market Some prospects want the challenge, not the solution Listen to the podcast and find out how to influence on command. 6 Reasons for winning or losing a sale FREE BOOK
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Nov 29, 2018 • 17min

Episode 266 - Unknown Secrets of Charisma - Intuition and .......

Intuition is a big part of your future success. Intuition helps you read and understand people. It comes in an instant and we have to be ready to act simultaneously. Some call it a hunch, gut reaction or a feeling. Intuition is real and can be harnessed to increase your ability to influence and transmit charisma. Leaders who are able to distinguish between random thoughts and intuition are more successful in life and in business. Face it, just take a look at CEO's of large corporations. They have access to all the logical research they need to make a good, educated decision. The successful ones will admit that ultimately they have to follow their heart and use personal intuition. Studies show that the majority of people use intuition, but had a difficult time verbalizing to others why or how it worked. As humans, (when we listen) we have the ability to read people from facial expressions, gestures, tone of voice or even a smell. This comes from our early programming as humans to be able to meet a person and instantly decide if they are a friend or foe. Those that have the ability to follow their intuition correctly would be able to sense danger or make a new friend. We know when we have met someone for the first time that we have categorized them in the first 30 seconds. We have decided if we like or dislike the person and this comes from our intuition. Creativity Lessons Article Intuition expands our ability to tap into our previous experience, our knowledge and our stored memories. We might not remember what memories or experience we are drawing on, but it was something we already have learned and it is expressed as a gut feeling. The main obstacle that impedes us from following our intuition is convincing ourselves that it works and should be taken seriously. What are you listening for? How does your intuition talk to you? It can be called impulse, urge or even that inner voice. Start listening and you will save yourself a lot of time, energy and money. Listen to find out how to master intuition and the other secrets of Charisma. FREE Copy of Maximum Influence
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Nov 20, 2018 • 21min

Episode 265 - How Magnetism and Attraction Increase Persuasion - Keys to Presence #6

Are you magnetic? Are people drawn to you? People who know where they are going are able captivate, are passionate and are charismatic. You can tell when you meet them and when they enter a room. People are drawn to them because deep down people want to be passionate about something and when they see that passion in your eyes, you become more charismatic. They sense that you can help them and improve their lives. This does not guarantee everyone will like you, but they will respect you for your conviction and your passion. Passion is very contagious. When you transfer this passion, the people around you start to radiate that passion. They perform better, if it is at work, it is no longer work. They become more proactive, more willing to work as a team and become more optimistic. When you have tapped into this passion you become more determined and it increases your persistence. It starts to become a burning desire and consumes you and it radiates to others. The Bottomless Bowl Study A word of caution, just because you are passionate does not mean you can forego learning the skills you need to be successful. It is a critical piece of the charisma pie, but you still need more pieces of the pie to radiate powerful long-term charisma. How do you transfer your energy and enthusiasm? Listen and find out…. Email kurt@maximizeyourinfluence.com to get a free coaching session!
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Nov 15, 2018 • 19min

Episode 264 - That Secret Chemistry of Charisma – Keys to Presence #5

Do you have that chemistry? Do you feel charismatic? Do you radiate optimism? It is no secret that the majority of the wealthy and successful business executives attribute their success to their optimism and attitude more than any other factor. How can you inspire, how can you transfer charisma if you don't have the right attitude or optimistic outlook. Your attitude about the rain on your Hawaiian vacation can ruin your vacation or make it more fun and more memorable. Groups are often smarter without opinion leaders An optimist tells you that your problems are only temporary and pessimism tells you they are permanent and there is no way out. As an optimist, you will attract people to your cause and you will radiate charisma. Studies have shown that optimists do better in school, perform better in their careers and live longer than pessimists. Pessimists tend to battle depression and give up more easily. Optimism is more than PMA (positive mental attitude). It is not constantly saying positive things to others and hoping they will come true. Rather, true optimism is a frame of mind that governs how you look at the world. Optimism means having expectations that things will eventually turn out OK. Being optimistic means that you really believe that you will eventually accomplish everything you set out to do. You will be able to help others achieve their goals. Optimism is when you can transfer your hope and courage to others and will be more inclined to be led by you. How do you gain that chemistry of charisma? Listen and find out…. Learn how to ENABLE your powerful subconscious mind to work for you, not against you
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Nov 8, 2018 • 18min

Episode 263 - Winning Over Your Prospect/Audience - Keys to Presence #4

Can your prospect sense your fear? Are you sure? Confidence is a trait that increases charisma, influence and attracts people to you. People love to follow and be influenced by others, when there is confidence in you and in your abilities. Most people you meet suffer in the self-confidence arena, but your high confidence tends to make up for it. Confidence breeds trust. Demonstrating confidence in your field, in your industry and in your life, increases confidence in you. The people we admire and look up to the most are usually the type of people who know what they want and have the confidence to get it. You must learn to communicate with great confidence and authority. The perception of confidence is critical to maintain charisma. The higher your confidence, the more charisma you radiate. People read your confidence via your tone of voice, body language and other subconscious triggers. Those Wine Snobs…. True confidence is a state of mind. At times in your life and in your career, your personal confidence gets smashed and it needs to be rebuilt. Charismatic people can maintain confidence in all situations even if there have been defeats, setbacks or unpredicted outcomes. We all have a tendency to feel insufficient or inferior at times. When you lose faith in yourself or have had failures in your life, you lose confidence through fear. Lack of confidence can be summed up in one word: fear. Fear can be defined as a magnified doubt. All worries, questions, concerns, insecurities—can ultimately be traced back to fear in one form or another. How do you exude charismatic confidence? Email kurt@maximizeyourinfluence.com to get a free coaching session!
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Oct 30, 2018 • 19min

Episode 262 - The Allure and Appeal of Power – Keys to Presence #3

Power increases your charisma and ability to influence. When we have certain forms of power, that power increases our perceived charisma and increases our ability to influence. When we have legitimate forms of power, people will be more willing and want to take action. Nearly every organization has some type of authority structure. There are rules (written and unwritten) that dictate how people react to power and authority. There are many forms of power and when used in the wrong way that power will back fire on you in the long term. Managers always think they have great power, but it is much less than they usually realize. The ability to reward and punish is not the power that will help in your ability to radiate charisma. Your internal power will always outlast external power. Charismatics instinctively know and understand how to use different forms of positive power. Power builds when you can help them get something they need or want. Power is different from force. It comes back to your intent. Power creates trust, it strengthens, and it empowers. Force must always be maintained, enforced, and warranted. Force sucks the energy and life out of people. True power encourages, revitalizes, and creates unity and synergy. Power causes us to listen and obey. Force causes us to be skeptical and run. How The Dining Room Mirror Might Make You Eat More Charismatics don't have power trips or feel the need force themselves on others or make other do things just for fun. They understand how to use the proper forms of power and its ethical use. Positive power opens up their audience and enhances their charisma. Knowledge, expertise and authority are all forms of positive power. Can you get the POWER? Listen and find out Have you ever met someone that did not seem that sharp, but was making 10 times more money than you?
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Oct 23, 2018 • 20min

Episode 261 - The Charm Factor in Charisma – Keys to Presence #2

One element that increases your presence, charm and likability…..Is humor. Great persuaders naturally develop rapport while using humor. It is very unlikely that your audience will feel angry, depressed, anxious, guilty, or resentful while enjoying your humor. Your humor can have a domino effect of goodwill and of instilling positive emotions in your audience. If you can help your audience members to feel happier, you will in turn open the locked doors of persuasion and influence. Humor also increases energy and productivity, which will feed your audience's positive emotions even more. Is Caffeine Persuasive? Humor for persuaders not only connects you to your audience but also increases people's attention to you and your message. Humor also puts your audience in a good frame of mind. When your audience is in a good disposition, they are less likely to disagree with you. When you develop rapport with your audience, they will like you more. Humor also increases trust. How do you use this tool of charisma? Charisma Series: Get others to believe in you, trust you, and be influenced by you
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Oct 16, 2018 • 21min

Episode 260 - Ways To Captivate and Influence Your Audience - Keys to Having Presence #1

Do you have Presence? Are you able captivate your audience or prospect? You can tell when you meet a charismatic personal and when they enter a room. People are drawn to them because deep down people want to be passionate about something and when they see that passion in your eyes, you become more charismatic. They sense that you can help them and improve their lives. This does not guarantee everyone will like you, but they will respect you for your conviction and your passion. Passion is very contagious. When you transfer this passion, the people around you start to radiate that passion. They perform better, if it is at work, it is no longer work. They become more proactive, more willing to work as a team and become more optimistic. When you have tapped into this passion you become more determined and it increases your persistence. It starts to become a burning desire and consumes you and it radiates to others. How Mental Rehearsal Preps Us For Action A word of caution, just because you are passionate does not mean you can forego learning the skills you need to be successful. It is a critical piece of the charisma pie, but you still need more pieces of the pie to radiate powerful long-term charisma. Can you learn this skill? Listen and find out…. 4 components to win an audience every time
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Oct 11, 2018 • 21min

Episode 259 - How Touch Increases (and Hurts) Influence and Rapport

Touch can help you influence and connect with people. Touch can be a very effective psychological technique. Subconsciously, most of us like to be touched; it makes us feel appreciated and builds rapport. It is true, though, that we do need to be aware and careful of a small percentage of the population who dislikes being touched in any way. In most instances, however, touch can help put people at ease and make them more receptive to you and your ideas. Touch increases influence. When you are able to touch your prospect they usually becomes more agreeable, enhances mood and increases the chances they will agree and do what you are asking. Touch can create a positive perception. Touch carries with it favorable interpretations of immediacy, similarity, relaxation, and informality. In one research study, librarians did one of two things to university students: either they did not touch the person at all during the exchange or they made light, physical contact by placing a hand over the student's palm. Invariably, those students who were touched during the transaction rated the library service more favorably than those who were not touched at all. SMART Study Touch Story Waiters/waitresses who touched customers on the arm when asking if everything was okay received larger tips and were evaluated more favorably than those waiters who didn't touch their customers. Touch also induces customers to spend more time shopping in stores. In one study, physical contact on the part of salespeople induced customers to buy more and to evaluate the store more favorably. Even a handshake is touch. Handshakes tell a story about you and if they will remember you. It dictates your first impression that will last forever. A good handshake will make someone feel appreciated and connected to you. A bad handshake could set you back an hour in rapport building. Are you touching too much? Not enough? Do you have a good/lame handshake? Listen and find out! Learn how to get others to believe in you, trust you, and be influenced by you
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Oct 2, 2018 • 24min

Episode 258 - Ways To Get People To Like You - Without Talking

We have all had the experience of feeling an instant connection or bond with someone after just a few seconds of being in their presence. This is the Law of Connectivity. On the flip side we have all met someone that rubbed us the wrong way or repelled us. We instantly did not want to be around them. This is caused by a lack of connectivity and usually takes only a few seconds to manifest itself. This disconnect closes the door to persuasion. NINE WAYS TO MAKE PEOPLE LIKE YOU WITHOUT SAYING A WORD The Law of Connectivity states that the more someone feels connected to, similar to, liked by, or attracted to you, the more persuasive you become. When you create an instant bond or connection, people feel more comfortable and open around you. They will feel like they have known you for a long time and that they can easily relate to you. When we feel connected with someone, we feel comfortable and understood; they can relate to us and a sense of trust ensues. This connectivity is critical on the phone, during a presentation or using social media. Listen and find out….

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