It's Your Offer

Lead generators (also known as lead magnets) allow us to build our audience and following, and drive traffic to our paid offers. Last week we spoke about what a lead magnet was and how to understand the pieces that make it up so you can construct a powerful lead magnet that works to bring people into your business (if you haven't listened to it, go check out Episode 62 – The Anatomy Of A Lead Magnet) But it isn't enough just to have a lead magnet, the lead magnet needs to actually work (which means it needs to draw people, entice them to opt-in to get it, be interesting and valuable enough for people to consume it, and then compel people to learn more about you and your paid offers). In today's episode I break down how to diagnose what's going on with your lead magnet if it's not converting at the rate you want it to and/or not bringing in the right people to your business. Once you know where your lead magnet may need to be fixed, you will be on your to rectifying the problem and positioning it as one of the most powerful assets in your business. Mentioned in this episode Scorecard Work/Connect with me: Consults That Convert FREE Training Scorecard 10K Accelerator Magnetic Offers Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

Lead generators (also known as lead magnets) allow us to build our audience and following, and drive traffic to our paid offers. As business owners it is essential that we have an audience of aligned and interested so that when we launch or create products or services, there are people there who are willing to purchase from us and we generate sales. In order to adequately build a lead magnet that is valuable and captures the attention of a new audience or cold market, you need understand the different pieces of the lead magnet and how they work so that you can appropriately build and utilize it. In today's episode, I break down the pieces of lead magnet, what their purpose is, and how to know if your lead magnet is created properly and poised to convert clients onto your email list (and ultimately into sales). Mentioned in this episode Scorecard Work/Connect with me: Consults That Convert FREE Training Scorecard 10K Accelerator Magnetic Offers Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

It's not enough to just have an offer, we need to actively attract people into our business and our offers by creating powerful lead generators that allow us to build our audience. One of the most powerful tools I have found to build my audience is speaking. Through speaking engagements, we can show our audience how we can help them solve their problems and that we have something of value to offer them. In today's episode, I break down the best practices I've learned to create powerful and compelling speaking engagements and how to use them as a powerful tool to generate leads. Mentioned in this episode Michelle Barry Franco StoryBrand 10K Accelerator Work/Connect with me: Consults That Convert FREE Training Scorecard 10K Accelerator Magnetic Offers Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

Your offer is the most important part of your business. Without it, your business can't function. That is why avoiding the common mistakes that people make with their offers is going to instantly improve your business and make you more money. Today, I will be telling you the 5 biggest mistakes that I see people making with their offers, and the things that you can do to fix them if you find them in your offers. Mentioned in this episode Magnetic Offers 10K Accelerator Work/Connect with me: Consults That Convert FREE Training Scorecard 10K Accelerator Magnetic Offers Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

With talk about a recession on the horizon, many businesses think about pulling back on their business and stop investing. Although it's prudent to look at your spend during uncertain times, investing strategically on growth and how you can position yourself to not only survive, but thrive, in a recession should be top of mind. In this episode that is one of our most listened to recordings, we dig into why the time to invest in your business is NOW, and how this should be something that you should be looking at, especially now. And why the best time to invest in something that's going to have a big impact on your business, or on you, is always the present moment. We explore why people wait, how it's impacting your results, and what it's really costing you. Mentioned in this episode Scorecard Spacious Business Success Plan support@jessicamillercoaching.com Work/Connect with me: Consults That Convert FREE Training Scorecard 10K Accelerator Magnetic Offers Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

As entrepreneurs, we are often allured by the idea of selling lots of different products to our customers in the attempt to make increased revenue. But I believe that the less offers you have, and the more optimized your offers are, the more money you will consistently generate and the quicker you will grow. In today's episode, I'm going to talk to you about why that is. If you want to build consistent money in your business, you need to have a clear and optimized offer in order to generate that revenue. We're also going to answer the question of "how many offers is too many?" Mentioned in this episode 10K Accelerator Work/Connect with me: Consults That Convert FREE Training Scorecard 10K Accelerator Magnetic Offers Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

In order to make money in your business, you need to know how to share and sell your offers. Sales is often one of the areas that business owners tend to shy away from the most. They feel like they're manipulating people or forcing them to do something they don't want to do when they sell to them. In today's episode, we're going to talk about the behaviors I've learned to effectively sell my programs and what I teach my clients in my programs. I have not only seen these behaviors work to generate sales and create customers, but I believe these behaviors also spill over into all the other parts of your business, creating a result of increased income and perceived value across the board. Mentioned in this episode 10K Accelerator Work/Connect with me: Consults That Convert FREE Training Scorecard 10K Accelerator Magnetic Offers Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

In order to make money in your business you need to a consistent stream of paying clients coming through your doors. In order to make this happen, you need to generate demand for your business. Creating something in your business, whether it's a product, service or program, that you sell that is irresistible creates demand. In today's episode I walk you through the key elements you need to have in your business and products or services to generate demand. By the end of this episode, you will be on your way to creating consistent interest and engagement that result in people buying your product and increasing your bottom line. Mentioned in this episode 10K Accelerator Work/Connect with me: Consults That Convert FREE Training Scorecard 10K Accelerator Magnetic Offers Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

If you want a business that makes significant income, and results in profits and not losses, you need to sell your products and services at an optimal price point. What I mean by "optimal" is that it generates a profit in your business. You are in business to make a profit. Most business owners have learned to price their product based on their own internal barometer and the pricing set forth by other business owners in their industry. This leads to underpricing and undervaluing your offers, and could not be further from optimal. In today's episode I share with you our proven method to price your product, service or program so that not only will it allow your customer to get the results they need, but it will ensure that your business is profitable. By the end of this episode, you will be on your way to creating a strong pricing structure that has your clients lining up to buy what it is you're selling. Mentioned in this episode Your 10k Formula Workshop Scorecard Work/Connect with me: Consults That Convert FREE Training Scorecard 10K Accelerator Magnetic Offers Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

Those of us in business know that relationships are an integral part of a good business and creating connections, promoting trust, and building loyalty with our customers go far beyond just a sale. But business relationships are different than personal relationships (although sometimes they overlap, or business relationships grow into personal relationships) and the cadence, timing, and expectations of a business relationship are different and require different triggers than a personal relationship. In today's episode I share with you the key factors I have discovered in both my business relationships with customers, and in business relationships where I am the customer, that have resulted in the strongest bonds and deepest trust. By the end of this episode, you will be on your way to forging strong, lasting, and profitable relationships with both potential and existing clients, as well as other business owners that have thriving businesses just like yours. Mentioned in this episode Your 10k Formula Workshop Work/Connect with me: Consults That Convert FREE Training Scorecard 10K Accelerator Magnetic Offers Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.