OFFBounds Retail

In episode 8 of OFFBounds, Paula Macaggi talks with Jonas Karlén, CEO of Adlibris, a pioneering force in Nordic e-commerce. With Adlibris boasting an extensive catalog of over 13 million titles, Jonas shares his insights into the beauty of managing such a vast assortment while navigating operational challenges. From crisis management to the fusion of offline and online retail experiences, Jonas provides invaluable perspectives on leadership and strategic adaptation in the digital age.This episode is about entrepreneurial wisdom and strategic vision with a balanced blend of pragmatism and inspiration, it serves as a testament to the resilience and innovation driving Adlibris forward, inspiring listeners to embrace change and purpose-driven leadership in their endeavors.Make sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts ----Sponsored by VTEX

Join us for an insightful conversation with Giorgio Pradi, Sunglass Hut's North America President, as he unveils the brand's innovative strategies and global vision for the future of retail. Discover how Sunglass Hut ensures a consistent customer experience across continents, from New York to Barcelona, Milan, and Brazil. Pradi shares how meticulous training and adaptation empower associates to embody a standardized approach while respecting diverse cultures. Explore Sunglass Hut's cutting-edge technologies, including Smart Shopper and Meta smart glasses, revolutionizing in-store experiences and setting new standards in the eyewear industry. Gain insights into how Sunglass Hut navigated pandemic challenges, adapted strategies, and continues to thrive with a customer-centric approach and a commitment to empowering its global team. Don't miss this enlightening conversation that redefines the boundaries of retail excellence with Sunglass Hut's leadership, technology integration, and dedication to personalized experiences.Make sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts ----Sponsored by VTEX

From a career in agencies to leading marketing at the largest retailer in Finland, Lauri Toivonen has a phenomenal perspective on serving grocery customers with creativity. He is now the CMO of SOK, a Finish co-op with 47% of the grocery market share and 78% of the country's households as loyalty members.In this episode, Lauri shares how successful marketing campaigns often involve thinking outside the box and embracing unconventional ideas as well as how companies should foster a culture that encourages creativity and the exploration of new ideas.So don't miss out on all the knowledge shared by other commerce leaders, subscribe!Campaigns discussed in the episode:Your Data is Your DataAlepa Block Wish - Case StudyThe Belt 24/7Another impressive campaign led by Lauri:Adidas Window ShoppingMake sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts ----Sponsored by VTEX

Silvia Mazzucchelli has had leadership roles in fashion brands throughout her career being responsible for transformation and turnarounds in companies like Guess, Toms, and American Apparel. In this conversation, Silvia shares her experiences and insights from her career in the retail and fashion industry. She discusses the impact of her dual cultural experience on her professional growth and the value of working with strong personalities. Silvia also talks about her time as CMO at American Apparel and the challenges and rewards of leading a brand restructuring she also shares the value of making sure the leadership and teams are on board with what turnaround takes.We discussed her proud transformation at Tom's Shoes and the importance of building organizational capabilities. Silvia emphasizes the need for leaders to be agile and adaptable in the face of disruption and shares her perspective on the future of retail and the impact of a cookiless society.SPONSORED BY VTEX VTEX is the backbone of composable commerce serving clients in 38 countries and considered by Gartner the number one Unified Commerce Platform in the world.Make sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts ----Sponsored by VTEX

Enrique Martinez is a passionate leader who's really committed to his team and FNAC's mission to transform its customers' lives by providing access to culture and technologies. In this episode, we learn more about Enrique's leadership and how he manages more than 25K employees and FNAC's Everyday Project which is focused on sustainability, omnichannel, and service. This episode is sponsored by AWSAmazon Web Services provides a highly reliable, scalable, infrastructure platform in the cloud. Empowering hundreds of thousands of businesses in 190 countries around the world.Make sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts ----Sponsored by VTEX

Tim Engler is part of the team of young leaders driving digital transformation in Germany's retail industry. He leads all things technology at OBI, a home improvement retailer with more than 600 stores in 10 different countries (I mentioned 11 in the interview but I was wrong). In this interview, he shares his perspective on the importance of technology for enabling the business by optimizing processes, supply chain, and customer journey. Especially on how digital helps customers prepare before going to an OBI store. This episode is sponsored by Mindcurv. Mindcurv empowers digital businesses from vision to realization. Mindcurv is OBI's strategic partner for revolutionizing their digital experience, commerce & data landscape.Learn more about OBIMake sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts ----Sponsored by VTEX

Jenna Posner had the chance to see all sides of our industry, she has navigated from the technology side to lead the digital strategies at the footwear retailer Snipes and now she's doing the same on the brand side with Solo Brands. In this interview, she will dive into the role of technology and the importance of a true partnership between retailers and solution providers. Sharing her retail insights from the technology perspective.This episode is sponsored by YOTTAA.Yottaa just released its annual eCommerce Technology Buyer's Guide, go get your copy and find out which technologies you should be adding to your eCommerce site this year. Learn more about Solo BrandsRead Jenna's Retail Experiment ArticleWatch Snoop Dogg's Solo Stove AdMake sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts ----Sponsored by VTEX

Olivier Gibert has an impressive career in technology. He started in consulting and went to retail because he enjoys the challenge. Almost 10 years later, he became the Global CTO of Carrefour a huge retailer present in 40 countries with direct operations in 8 around Europe and Latin America.With over 10 billion transactions per year and 80 million customers served, Carrefour announced its Digital Retail 2026 strategy to transform its business into data-driven and digital-first by accelerating its ecommerce, creating the data supermarket, and powering its retail media business all that with Cloud technology serving as a foundation.SPONSORED BY VTEX VTEX is the backbone of composable commerce serving clients in 38 countries and considered by Gartner the number one Unified Commerce Platform in the world.Make sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts ----Sponsored by VTEX

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making.Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries.Paula Macaggi unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce.OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.Make sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts