Join us for an insightful conversation with Giorgio Pradi, Sunglass Hut's North America President, as he unveils the brand's innovative strategies and global vision for the future of retail. Discover how Sunglass Hut ensures a consistent customer experience across continents, from New York to Barcelona, Milan, and Brazil.

Pradi shares how meticulous training and adaptation empower associates to embody a standardized approach while respecting diverse cultures. Explore Sunglass Hut's cutting-edge technologies, including Smart Shopper and Meta smart glasses, revolutionizing in-store experiences and setting new standards in the eyewear industry.

Gain insights into how Sunglass Hut navigated pandemic challenges, adapted strategies, and continues to thrive with a customer-centric approach and a commitment to empowering its global team. Don't miss this enlightening conversation that redefines the boundaries of retail excellence with Sunglass Hut's leadership, technology integration, and dedication to personalized experiences.

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Sponsored by VTEX

07. Sunglass Hut's NA President, Giorgio Pradi: 'Investing in people first then technology'