05. Board Director, Silvia Mazzuchelli: "First-party data is crucial to increase marketing effectiveness"

Silvia Mazzucchelli has had leadership roles in fashion brands throughout her career being responsible for transformation and turnarounds in companies like Guess, Toms, and American Apparel.

In this conversation, Silvia shares her experiences and insights from her career in the retail and fashion industry. She discusses the impact of her dual cultural experience on her professional growth and the value of working with strong personalities.

Silvia also talks about her time as CMO at American Apparel and the challenges and rewards of leading a brand restructuring she also shares the value of making sure the leadership and teams are on board with what turnaround takes.

We discussed her proud transformation at Tom's Shoes and the importance of building organizational capabilities. Silvia emphasizes the need for leaders to be agile and adaptable in the face of disruption and shares her perspective on the future of retail and the impact of a cookiless society.

SPONSORED BY VTEX 

VTEX is the backbone of composable commerce serving clients in 38 countries and considered by Gartner the number one Unified Commerce Platform in the world.

Make sure you don't miss any episode!

Follow us on LinkedIn or Instagram
Subscribe on YouTube, Spotify, Apple Podcasts

----
Sponsored by VTEX