

Built for the Edge
Kehla G
Built for the Edge is a podcast about one thing: why businesses that should be working aren't holding — and what it actually takes to fix that.
Not more strategy. Not more content. Structure.
Hosted by Business Architect Kehla G, each episode cuts into the hidden patterns behind stalled growth, misaligned offers, and businesses that keep resetting instead of compounding. Human Design and Gene Keys are used here as diagnostic tools — not identities. AI as leverage. Business architecture as the actual work.
If you've already built something, you know how to sell, and it still doesn't feel like it's holding — this is the show.
⚡ Solo episodes diagnosing what's actually breaking underneath ⚡ Real applications of Human Design, Gene Keys, and AI in business structure ⚡ Conversations with founders who are building differently
Top 2% globally. 500+ episodes.
Right now: join the live 3-day workshop — When Nothing Holds — May 4, 5 + 7th. For entrepreneurs who have already built something that works but can't get it to hold. www.kehlag.com/whennothingholdssignup
✨ Instagram: @kehlag🌍 www.kehlag.com📩 hello@kehlag.com
Not more strategy. Not more content. Structure.
Hosted by Business Architect Kehla G, each episode cuts into the hidden patterns behind stalled growth, misaligned offers, and businesses that keep resetting instead of compounding. Human Design and Gene Keys are used here as diagnostic tools — not identities. AI as leverage. Business architecture as the actual work.
If you've already built something, you know how to sell, and it still doesn't feel like it's holding — this is the show.
⚡ Solo episodes diagnosing what's actually breaking underneath ⚡ Real applications of Human Design, Gene Keys, and AI in business structure ⚡ Conversations with founders who are building differently
Top 2% globally. 500+ episodes.
Right now: join the live 3-day workshop — When Nothing Holds — May 4, 5 + 7th. For entrepreneurs who have already built something that works but can't get it to hold. www.kehlag.com/whennothingholdssignup
✨ Instagram: @kehlag🌍 www.kehlag.com📩 hello@kehlag.com
Episodes
Mentioned books

May 5, 2025 • 47min
E #455: Reclaiming Pleasure & Power: The Path to Radical Self-Responsibility with Jannine McKinnon
In this episode, Kehla is joined by Jannine MacKinnon, a sexual empowerment coach, speaker, and host of Unapologetic with Jannine MacKinnon. As a certified trauma-informed sex, love, and relationship expert, Jannine helps women and couples cultivate deeper connection and expansive pleasure—both in and out of the bedroom—through sacred sensuality, inner child healing, and breathwork.
This conversation explores Jannine’s personal journey from losing herself in motherhood to reclaiming her body, voice, and pleasure. She and Kehla discuss the importance of taking radical responsibility in life and relationships, and how small, intentional shifts can lead to deeper intimacy and connection. Topics covered include:
The role of self-responsibility in shifting relationship dynamics
How sacred sensuality fosters self-trust, safety, and emotional intimacy
The importance of setting boundaries and prioritizing personal connection
Why foreplay begins long before the bedroom and how to reignite passion in long-term relationships
This episode is for anyone seeking deeper self-connection, a stronger sense of personal agency, and more fulfilling relationships. Janine also shares details about her Honeypot Meditation, a practice designed to help women cultivate self-love and embodied sensuality, which is available in the show notes.
Free Honey Pot Meditation
Receive 25% of Unapologetic Practices with code PODCAST
Complimentary Connection Call
Unapologetic with Jannine MacKinnon Podcast
Connect on Instagram with Jannine
Work with Kehla:
The Edge Mastermind
Get the Gene Keys Podcast Compendium
Check out Kehla's website
Grab Kehla’s Freebies
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Apr 30, 2025 • 34min
E #454: When Loving Your Work Isn’t Enough: Slowing Down to Reclaim Yourself
In this raw and unfiltered solo episode, Kehla shares an intimate look behind the scenes of her 2025 journey so far. From navigating grief after the loss of two family members, to major business challenges, to deep personal revelations around intimacy, health, and leadership, Kehla brings listeners into the real, messy middle of growth.
She explores the confusion that comes when loving your work still leads to burnout, the humbling realizations about hyper-fixation and hustle culture, and why slowing down isn’t about stepping back—it’s about reclaiming control, presence, and joy.
Listeners will hear Kehla’s reflections on identity shifts, entrepreneurial resilience, and how embracing the discomfort of "doing less" can actually lead to deeper success and fulfillment.
This episode is a permission slip for ambitious women and entrepreneurs who are ready to slow down without giving up. Kehla also invites listeners to join her free Own Your Edge masterclass on May 5th, where she’ll dive deeper into leadership, Human Design, Gene Keys, and growing a business in full energetic alignment.
Free sign up for: Own Your Edge (May 5th)
Work with Kehla:
The Edge Mastermind ft. Signature Program by Design
Get the Gene Keys Podcast Compendium
Check out Kehla's website
Grab Kehla’s Freebies
Follow Kehla on IG
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Apr 21, 2025 • 45min
E #453: The Truth About Passive Income: Funnels, Offers & Email Marketing That Convert with Conny Twomey
In this episode, Kehla sits down with Conny, an expert in helping individuals and small businesses leverage social media, affiliate marketing, and digital products to create sustainable streams of income. As the founder of the Passive Income Bootcamp, Conny focuses on guiding entrepreneurs to develop unique offers that align with their strengths while ensuring their mindset supports long-term success.
Together, Kehla and Conny dive deep into the intersection of strategy and mindset in online business. They explore the key components of email marketing, the reality of entitlement in the online space, and the importance of refining offers rather than chasing instant gratification. Conny shares insights on building lean online businesses, breaking free from financial bleed caused by unnecessary tech investments, and the long game of sustainability.
The conversation also unpacks the psychology behind following through on launches, managing emotional responses to data, and how mindset plays a bigger role in success than most people realize. Kehla and Conny discuss the power of celebrating wins, training an engaged email list, and how women can optimize their business strategies by aligning with their natural cycles.
Listeners will gain valuable takeaways on how to approach funnels strategically, avoid the common pitfalls of overcomplicated tech, and leverage free or cost-effective software for business growth. As a special highlight, Conny shares details about her upcoming Freedom Launchpad Summit, where Kehla will be speaking alongside other industry experts, offering invaluable insights for entrepreneurs ready to refine their approach and scale with confidence.
Tune in for a high-energy, no-fluff conversation packed with strategy, mindset shifts, and practical tools to help you build a business that works for you—not against you.
Join the Freedom Launch Pad Summit (April 28-May 2nd)
Conny's Website
Follow her on IG
Work with Kehla:
The Edge Mastermind
Get the Gene Keys Podcast Compendium
Check out Kehla's website
Grab Kehla’s Freebies
Follow Kehla on IG
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Apr 14, 2025 • 52min
E #452: Mastering Emotional Resilience as an Entrepreneur with Matt Codde
What if the stress and anxiety holding you back in business had nothing to do with your strategy—but everything to do with you? In this episode, Kehla sits down with Matt Codde, licensed clinical social worker and founder of Restored Minds, to uncover the unseen resistance that keeps entrepreneurs stuck, overwhelmed, and doubting their next move.
Matt has helped thousands of people take back control of their lives using his Triple A Response Method, and today, he is breaking down how to shift from fear to trust so you can lead, sell, and scale your business with confidence.
This conversation dives deep into:
The real reason stress and anxiety take over your business (and why it is not what you think)
How emotional resistance is silently sabotaging your success
Why working harder will not solve the problem—and what actually will
How to regulate your nervous system and operate from trust instead of fear
A powerful way to finally release resistance instead of being trapped in cycles of doubt
If you have ever felt stuck, overwhelmed, or emotionally exhausted in your business, this episode is your wake-up call. Matt’s insights will completely change how you navigate stress, fear, and uncertainty—allowing you to show up as a more grounded and confident leader.
Listen now to start breaking through the resistance holding you back.
For deeper support, grab Matt’s free guide on shifting from fear to trust in the show notes and explore his work at Restored Minds.
Matt's Website
Matt's YouTube
Download The Power of Shifting from Fear to Trust PDF
Work with Kehla:
The Edge Mastermind
Get the Gene Keys Podcast Compendium
Check out Kehla's website
Grab Kehla’s Freebies
Follow Kehla on IG
Follow Kehla on Insight Timer

Apr 7, 2025 • 31min
E #451: Embracing Cyclical Living & Honouring Rituals with Eileen March
In this episode, Kehla welcomes Eileen March—speaker, mentor, podcast host, and slow-living witch—who guides women into deeper relationships with the cyclical energies of their bodies and the earth. Through intuitive coaching, ritual ceremony, and wild medicine energy healing, Eileen helps women rest without guilt, reclaim their power, and create intentional, sacred practices.
Together, they explore the significance of cyclical living, from seasonal shifts to personal rhythms, and how reconnecting with these natural cycles fosters balance and self-trust. Eileen shares her journey from midwifery to energy healing and ceremony work, revealing how honoring the seasons and our own biological rhythms can help counter the pressures of hustle culture.
A key focus of their conversation is cultural appropriation in spiritual and healing practices. Eileen provides insightful guidance on honoring the roots of rituals, such as smoke medicine, and how to approach sacred traditions with integrity and awareness. They also discuss how Western society often disregards the necessity of rest and introspection, emphasizing the importance of reclaiming these natural cycles.
This episode is a powerful invitation to slow down, listen to our inner wisdom, and cultivate rituals that align with our true nature. Tune in for an enlightening discussion on honoring ancestral traditions, navigating spiritual practices responsibly, and integrating cyclical wisdom into everyday life.
Follow Eileen on IG
Which Witch Are You Quiz
Unleash Your Inner Witch
The Woo Curious Podcast
Work with Kehla:
The Edge Mastermind
Get the Gene Keys Podcast Compendium
Check out Kehla's website
Grab Kehla’s Freebies
Follow Kehla on IG
Follow Kehla on Insight Timer

Mar 31, 2025 • 35min
E #450: Why ‘doing all the things’ isn’t the same as doing the right things
You’re showing up. You’re posting. You’re selling. You’re launching. You’re doing all the things—so why the hell isn’t your business moving?
Here’s the hard truth: your results make sense. If things aren’t working, there’s a reason—and it’s not because you need to manifest harder, wait for alignment, or sit in contemplation. It’s because there’s a gap in your strategy, and until you get specific about what’s working and what’s not, you’ll keep spinning your wheels.
In this episode, Kehla is lifting the veil on business stagnation and giving you the exact questions to ask yourself when things feel stuck. She’s breaking down:
Why blindly doing more leads to burnout, not results
How to know if you’re taking action or just spiritually bypassing the real work
The one-degree refinements that shift a launch from crickets to clients
Why radical self-responsibility is the key to getting what you want
This isn’t about fluff. This is about getting curious, diagnosing the gaps, and making moves that actually shift your business forward.
Hit play, take notes, and get ready to get unstuck—because waiting isn’t a strategy.
Work with Kehla:
The Edge Mastermind
Get the Gene Keys Podcast Compendium
Check out Kehla's website
Grab Kehla’s Freebies
Follow Kehla on IG
Follow Kehla on Insight Timer

Mar 24, 2025 • 27min
E #449: How to Use LinkedIn to Land Clients and Scale Your Coaching Business with Caroline Pennington
In this episode, Kehla sits down with Caroline Pennington, LinkedIn expert, speaker, and host of The Feminine Founder podcast. Caroline specializes in helping female entrepreneurs start, grow, and scale their personal brands and businesses on LinkedIn, turning the platform into a goldmine for business growth.
Together, they unpack the biggest misconceptions about LinkedIn—especially for spiritual entrepreneurs who assume it’s just a corporate, nine-to-five space. Caroline breaks down exactly why LinkedIn is one of the most underutilized platforms for coaches, healers, and online business owners looking to expand beyond Instagram and other algorithm-heavy spaces.
Inside this conversation, Caroline shares:
Why LinkedIn is not just for job seekers and how to use it as a marketing powerhouse
The hidden opportunities for visibility and engagement without playing algorithm games
A step-by-step guide to optimizing your profile for organic client attraction
How to leverage DMs and networking to build real connections that convert into clients
The type of content that performs best without needing to follow trends
Caroline’s insights will shift the way you think about LinkedIn and open up new possibilities for scaling your business in a way that feels simple, aligned, and strategic.
Follow Caroline on IG
Follow Caroline on LinkedIn
Work with Kehla:
The Edge Mastermind
Get the Gene Keys Podcast Compendium
Check out Kehla's website
Grab Kehla’s Freebies
Follow Kehla on IG
Follow Kehla on Insight Timer

Mar 18, 2025 • 37min
E #448: I'm 35 today & here's what I have to say
In this deeply personal and powerful episode of Living in Fierce Alignment, Kehla marks her 35th birthday by reflecting on the biggest lessons, challenges, and breakthroughs of the past year. From hitting new milestones in business to navigating deep personal losses, broken friendships, and redefining leadership, this episode is raw, real, and packed with wisdom.
Kehla shares how she shattered a plateau that had held her back for years—not just financially, but in every area of life. She takes listeners through the emotional rollercoaster of friendships ending, learning to set silent boundaries, and stepping fully into her standards for relationships and business. She talks about resilience in the face of adversity—whether it was losing every game at the Touch Rugby World Cup, experiencing the death of two family members in 24 hours, or hiring and firing a team member in the same month.
One of the biggest takeaways? Your how is your responsibility, but your when is not. Kehla unpacks this hot take and explains why taking radical responsibility for how you show up in life and business is the key to success—no matter what’s happening around you.
This episode is a must-listen if you’ve ever felt frustrated with your progress, struggled with self-doubt, or needed a reminder that every challenge holds a hidden lesson. Kehla doesn’t just share her story—she hands you the wisdom to apply it to your own life.
Plus, to celebrate her birthday, she’s offering 35% off all self-paced offers until March 18th. Tune in for the details, and don't miss this episode that will leave you feeling inspired, reflective, and ready to step into your next level.
Use code 35THBDAY at checkout to save 35% until 11:59pm PST 3/18 on Kehla's Self Paced Offers
Work with Kehla:
The Edge Mastermind ft. Signature Program by Design
Get the Gene Keys Podcast Compendium
Check out Kehla's website
Grab Kehla’s Freebies
Follow Kehla on IG
Follow Kehla on Insight Timer

Mar 10, 2025 • 40min
E #447: Ads Aren’t Just for ‘Big’ Businesses—Here’s How to Use Them to Scale with Ashley Kruse
This episode features a conversation with Ashley, a growth marketing strategist who specializes in helping coaches, healers, and service providers take the manual work out of lead generation. As an experienced ad and funnel strategist, she works with entrepreneurs to create predictable, scalable systems that allow them to spend more time with clients and less time chasing leads.
Kehla shares her experience working with Ashley in an ads intensive, breaking down the biggest misconceptions around running paid ads and what it actually takes to make them work. They discuss why ads are an amplifier, not a fix, for what’s already happening in a business and the key foundations that need to be in place before investing in paid traffic. Ashley also explains the difference between boosting posts and running strategic ads, why many entrepreneurs hold themselves back from using ads effectively, and how paid traffic can serve as a 24/7 system for audience growth and sales.
This conversation highlights the nuances of running ads, the math behind a successful campaign, and what it really takes to scale in today’s digital space. For those looking to expand their reach without burning out, this episode offers valuable insights into how ads can be leveraged as a long-term strategy.
Follow Ashley on IG
Download her Checklist
Check out her website
Work with Kehla:
The Edge Mastermind ft. Signature Program by Design
Get the Gene Keys Podcast Compendium
Check out Kehla's website
Grab Kehla’s Freebies
Follow Kehla on IG
Follow Kehla on Insight Timer

Feb 27, 2025 • 53min
E #446: Ideal Client & Niche Clarity—Through the Lens of Human Design & Gene Keys
In this episode, Kehla dives deep into ideal client clarity, niche refinement, and messaging mastery through the lens of Human Design and Gene Keys. For entrepreneurs struggling to define their niche, create content that resonates, or attract aligned clients, this episode breaks down the key elements of effective messaging.
Listeners will learn:
🔹 Why a past version of themselves is their ideal client and how to leverage this for authentic marketing
🔹 The biggest messaging mistakes that dilute impact and how to refine them
🔹 How to craft content that speaks directly to dream clients, creating trust and connection
🔹 The power of Gene Keys in messaging, adding depth and resonance to content
🔹 The difference between fluffy messaging and specific, high-converting communication
This episode serves as a bonus training following Kehla’s Decode Your Genius masterclass, setting the stage for her upcoming program Key Messengers—designed to help entrepreneurs refine their messaging for maximum impact.
Sign up for Key Messengers here (March 3rd kick off $100 discount expires March 2nd)
Catch the replay of Decode Your Genius here
Got questions? DM me on Instagram
Work with Kehla:
The Edge Mastermind ft. Signature Program by Design
Get the Gene Keys Podcast Compendium
Check out Kehla's website
Grab Kehla’s Freebies
Follow Kehla on IG
Follow Kehla on Insight Timer


