Built for the Edge E #447: Ads Aren’t Just for ‘Big’ Businesses—Here’s How to Use Them to Scale with Ashley Kruse
This episode features a conversation with Ashley, a growth marketing strategist who specializes in helping coaches, healers, and service providers take the manual work out of lead generation. As an experienced ad and funnel strategist, she works with entrepreneurs to create predictable, scalable systems that allow them to spend more time with clients and less time chasing leads.
Kehla shares her experience working with Ashley in an ads intensive, breaking down the biggest misconceptions around running paid ads and what it actually takes to make them work. They discuss why ads are an amplifier, not a fix, for what’s already happening in a business and the key foundations that need to be in place before investing in paid traffic. Ashley also explains the difference between boosting posts and running strategic ads, why many entrepreneurs hold themselves back from using ads effectively, and how paid traffic can serve as a 24/7 system for audience growth and sales.
This conversation highlights the nuances of running ads, the math behind a successful campaign, and what it really takes to scale in today’s digital space. For those looking to expand their reach without burning out, this episode offers valuable insights into how ads can be leveraged as a long-term strategy.
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