Built for the Edge E #449: How to Use LinkedIn to Land Clients and Scale Your Coaching Business with Caroline Pennington
In this episode, Kehla sits down with Caroline Pennington, LinkedIn expert, speaker, and host of The Feminine Founder podcast. Caroline specializes in helping female entrepreneurs start, grow, and scale their personal brands and businesses on LinkedIn, turning the platform into a goldmine for business growth.
Together, they unpack the biggest misconceptions about LinkedIn—especially for spiritual entrepreneurs who assume it’s just a corporate, nine-to-five space. Caroline breaks down exactly why LinkedIn is one of the most underutilized platforms for coaches, healers, and online business owners looking to expand beyond Instagram and other algorithm-heavy spaces.
Inside this conversation, Caroline shares:
- Why LinkedIn is not just for job seekers and how to use it as a marketing powerhouse
- The hidden opportunities for visibility and engagement without playing algorithm games
- A step-by-step guide to optimizing your profile for organic client attraction
- How to leverage DMs and networking to build real connections that convert into clients
- The type of content that performs best without needing to follow trends
Caroline’s insights will shift the way you think about LinkedIn and open up new possibilities for scaling your business in a way that feels simple, aligned, and strategic.
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