

The SaaS Revolution Show
The SaaS Revolution Show, Alex Theuma
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
Episodes
Mentioned books

Mar 24, 2022 • 39min
Charting the journey of Signal.AI from Zero to $10mill ARR, with David Benigson (Signal AI)
In this episode of the SaaS Revolution Show, David Benigson (Founder & CEO, Signal.AI) joined Alex Theuma to shares Signal.AI's journey from zero to ten million ARR.
"As the business starts to grow, a board can be very effective if used in the right way. It needs to be used as an instrument for strategic insight."
David discusses:
- how he founded his business with his Co-founder in his parents' garage in North London and how he got the "entrepreneurial bug"
- how they built their initial (and complex) infrastructure and user interface in 6 to 12 months
- how they found their first customers and figured out their pricing structure as they went along
- how they focused on a specific persona and type of user (inspired by Geoffrey Moore's 'Crossing The Chasm' book)
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 17, 2022 • 38min
Staying Ahead in the Complex Sale, with Andy Whyte (CEO, MEDDICC)
In this episode of the SaaS Revolution Show, Andy Whyte (CEO & Founder, MEDDICC) joined Alex Theuma to share his tips on staying ahead in the complex sale.
Andy discusses:
- why he chose to start writing about MEDDICC in his free time and launched his book 'MEDDICC'
- how he organically spotted an opportunity and founded MEDDICC
- what MEDDICC is and why the top SaaS companies use it
- the hardest thing about selling SaaS, whilst focusing on the value, stakeholders and process.
and more.
Andy will be speaking at SaaStock Remote on 22-24 March 2022, about How to Understand, Educate & Influence Your Prospects (And Convert them into Customers). Register for free to get his how-to guide: https://www.saastock.com/remote-2022/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 10, 2022 • 34min
B2B Messaging and Cold Emailing, with Peep Laja (Wynter)
In this episode of the SaaS Revolution Show, Peep Laja (CEO & Founder, Wynter) joined Alex Theuma to share his tips around B2B messaging and cold emailing.
Peep discusses:
- the problems with B2B messaging in SaaS companies
- the "explosion of technologies" and the jump in direct competitors
- why radical differentiation is still something to pursue
- the reasons for and against cold emailing, and the value of cold email marketing
and more.
Peep will be speaking at SaaStock Remote on 22-24 March 2022, about How to compete and win in saturated markets. Register for free to get his how-to guide: https://www.saastock.com/remote-2022/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 4, 2022 • 23min
SaaS Supports Ukraine: How You Can Help
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 3, 2022 • 34min
How Billbee bootstrapped to 5MM+ ARR with 100% Growth Rate and an extraordinary Working Culture
In this episode of the SaaS Revolution Show, David Pohlmann (CEO & Co-founder, Billbee) joined Alex Theuma to share his tips around bootstrapping to 5MM ARR with a 100%+ growth rate.
David discusses:
- Billbee's 100% remote, 30-hour working team and culture
- How to maintain the team's productivity across the long work hours
- The team culture and how they have grown to 30+ people
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 24, 2022 • 39min
The importance of churn and a content marketing success story
In this episode of the SaaS Revolution Show, Jose Cayasso (CEO & Co-founder, Slidebean) joined Alex Theuma to discuss the importance of churn and a content marketing success story.
Jose shares:
- Why he founded Slidebean
- Tips and lessons from building Slidebean
- The secrets to creating a YouTube channel that's led to 330k subscribers
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 17, 2022 • 34min
Inside the first year of a SaaS Startup, with Armando Biondi
In this episode of the SaaS Revolution Show, our CEO Alex Theuma is in conversation with Armando Biondi, Co-founder & CEO of BreadcrumbsIO.
Armando shares:
- The ins and outs, highs and lows, of starting a SaaS business
- His journey as a serial entrepreneur over 10 years, and his investment in 200+ businesses
- How he made the decision to sell his last SaaS startup, AdEspresso, which was acquired by HootSuite, and how this impacted his life
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 10, 2022 • 56min
Death of the SDR, with Nelson Gilliat (Buyer Centric Revenue)
Nelson Gilliat is the author of the bestseller ‘Death of the SDR: Birth of Buyer Centric Revenue’, challenging the popular B2B Marketing and Sales model, Predictable Revenue, as well as commissions and quotas.
Nelson joined Alex Theuma on an exclusive founder members only workshop as part of our SaaStock Founder Membership (SFM), to discuss the book. Nelson shares how his book challenges the popular B2B Marketing and Sales model, Predictable Revenue, as well as commissions and quotas. He discusses:
- how he realised the predictable revenue model is the cause of many problems SaaS startups and sales leaders face
- the state of B2B marketing and sales
- how "marketers are very frustrated having to support the SDR model", which is affecting their performance and productivity
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 3, 2022 • 30min
What to do with $10M, with Yoko Spirig (Ledgy)
In this episode of the SaaS Revolution Show, Yoko Spirig (CEO & Co-founder of Ledgy) speaks with SaaStock's Alexander Theuma to discuss how the SaaS raised $10M.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jan 27, 2022 • 58min
How to improve Demand Gen for your SaaS business, with Chris Walker (Refine Labs)
Chris Walker is the Founder and CEO of Refine Labs, a progressive demand generation agency that challenges the status quo in B2B marketing. Refine Labs executes tactics that align with how consumers actually buy instead of generating fruitless leads. Before launching Refine Labs, Chris led marketing at two B2B firms where he built the foundation of his unique perspective on demand generation. Chris also hosts the State of Demand Gen podcast where he shares tangible advice and tactics alongside today’s top B2B marketers.
Chris joined Alex Theuma on an exclusive founder members only workshop as part of our SaaStock Founder Membership (SFM), to share how you can grow your business and improve your demand generation strategies.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)


