Heart-Centred Business Podcast with Tash Corbin

Show notes can be found at tashcorbin.com/228 In today's episode, we are going to be answering the question: Where do you go to get help when you're first starting a business? And how can you launch that business really successfully? This is going to be really pertinent for those of you who are in the early stages of business, and who are really wanting to make sure you're getting to sustainability and profitability in your business quickly. When it comes to starting a business - and especially one online - there are so many options. There are different options around: Strategies you use Channels that you focus on What you call yourself Products and services that you offer The model of business that you might use The gurus and mentors that are all out there trying to tell you that they are the perfect person to help you get your business off the ground That all can lead to a lot of overwhelm. You can often get into the space of not knowing what to do because you've got too many options in front of you. Who do you turn to for help? How do you decide where you're going to get your startup advice from? Especially if you're looking to hire a mentor, work with someone, buy a course, or have someone help you with this process. How do you choose someone that you are going to invest in working with? What I wanted to do today was break it down into six pieces of the decision-making process, and why I think these are really important for startup especially. When you are launching a business, there are a lot of decisions that need to be made. Before I go through these six decision points, I also just want to start by saying that I think it's important when you're in startup to not have too many experts that you're following at once. Yes, I think you should explore when you're first starting out, to look for all the possibilities of who might really resonate with you, who's a great mentor, and who could really help you who specialises in your industry. But then I think it's important to make a decision and really focus down rather than overwhelming yourself and spreading yourself thin. I know a lot of women who followed fifteen to twenty different people in startup, and all that did was left them going round and round in circles because sometimes the advice they were getting was conflicting. Sometimes the priorities were conflicting too. All of the mentors said that you need to grow your list, but some said to do it early and some said to wait until you had your messaging clear. All of that confusion just winds up with you doing a lot of work but not making a lot of progress. So yes, explore. But I think when you're in startup, it's important to just really focus down on working with one to three mentors maximum in a range of different ways if you want to, but really keeping it quite narrow. 1. Don't pick the first person you discover I made this mistake. The first ever person that I discovered who helped people starting a business is the person I paid US$4,000 to because I didn't realise how many options there were out there. At that point in time, I was working in corporate, I wasn't really on social media that much, and I had had limited exposure to the business coaching world, business mentoring, and particularly people who helped startups. I came from a consulting background, so the types of business consultants and business coaches that I saw in my industry really worked with large sLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/227  In today's episode of the Heart-Centred Business Podcast, I'm going to be answering one of your questions. I have a fabulous question from Ali, who asked how to be more consistent on social media the easy and lazy way. This question was submitted by the fabulous Ali Bengough. Ali is the face behind Ali Jayne and you can find her at facebook.com/alijaynecoach. Ali's question is: "Hi Tash! Do you have any tips on how to create a social media ecosystem the easy and lazy way, such as with batching? I find the consistency difficult to maintain, particularly when I need substantial time to retreat and recover my energy when dealing with heavily emotional client work. Thanks so much!" Thank you, Ali, for this question. It's something that I get asked quite regularly, and if you haven't already checked out my previous Q&A episode where I answer a question about social media for introverts, I think that that would be a great one to check out as well. For you Ali, I have six specific tips on how you can be more consistent on social media in a way that feels easy and lazy, and allows you to really enjoy it as well. 1. Chase your joy If you absolutely adore being in Facebook groups and engaging with people, then make that the core part of your strategy. If you love doing little snippet videos, then do that. And if you love having deep and intense one-to-one conversations with people, you can do that on social media. What we want to do is actually create a social media strategy that plays to your strengths and really lights you up so that you can be more consistent on social media. Social media is social. You need to find the social media strategy that brings you joy. Whether what you love is: Talking one-to-one Talking one-to-many Written Visual - making pretty pictures and infographics Being on video Doing audio You can totally do any of those. Find the social media strategy that brings you the most joy. Don't just come from a place of wondering how much this strategy will make your business. If you don't enjoy your social media strategy, we're going to pick up on that energy. If you're just dialling it in, thinking about how much hard work it is and that you don't want to be doing it, we're going to pick up on that in your language, in your tone and also in the energy behind your posts. Enjoy your strategy. 2. Focus on high conversion strategies High conversion strategies require you to be in front of fewer people because you don't need to reach as many in order to get the conversions that you need for business sustainability and success. A high conversion strategy would be showing up in a couple of small groups where you can step up, be a leader, and be known for your business in that particular audience and get lots of referrals from that space. That way there's a high level of people knowing, liking and trusting you, and there's a much higher conversion rate because people are feeling very connected to you. Something like inviting people to send you a private message and taking the conversation one-to-one quickly, working with a few people and talLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/226  In today's episode, I'm going to be answering the question: Are you overcomplicating your marketing? I have a really simple startup marketing plan that will help you to grow your business really quickly. Let's dive on in. I'll be honest with you, when I ask women who are starting their business what they're doing in order to get their business growing, and growing their audiences, I feel tired just listening to all the different things that they're doing. They are: On Instagram On Facebook Using a website On Pinterest Doing SEO Going to networking events Going to conferences In structured referral networks Planning to do affiliates Running webinars Creating challenges Going to write a book They've got so many things going on in order to try and grow their business. If this is resonating with you by just reading this, I just want to let you know that it doesn't have to be that hard. Particularly when you're first starting out in business, you don't want to be spreading yourself thin amongst dozens of different strategies to market yourself. You want to be focusing on the things that work and making the things that you've decided to focus on work as effectively as possible before you add anything else to the equation. For so many people, I think the reason why we overcomplicate it is because there's so much advice out there in the online business world about what you must be doing in order to be successful online. I just saw a post in a Facebook group that I'm in, and the opening line was, "If you are not on LinkedIn every day, you are losing money". This is just the same fear-based stuff that gets women so tied up in knots about what they should and shouldn't be doing in order to grow their business, and it leaves you confused. First and foremost, people are telling you that you HAVE to do a specific strategy because they are going to sell you a course on how to do that strategy. They're going to sell you coaching on how to do that strategy. Look at it for what it is. Of course, everyone's got their opinions and their ideas about what it takes to grow a business and what the best strategy is. But at the end of the day, if they're trying to convince you that their one thing is the only way to do it, the either: a. They have a vested interest in you believing that because they're going to sell something to you. b. That's the only way that they know how to do it, so they'd prefer that you believe that that's the best way because that's the way that they specialise in. I want to share with you my simple three-part marketing plan. You can use this three-part marketing plan, regardless of whether you: Decide to focus on a different platform Are an introvert or an extrovert Want to work with people one-to-one or one-to-many Want to sell high ticket or low ticket However you want to grow your business, this simple three-part marketing plan is a really beautiful way for you to keep your marketing strategy contained. Focus on what works, and make the things you choose to focus on work more effectively. We want to get you to the point where you're making consistent, reliable, predictable, sustainable income from your marketing efforts in your business. SounLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/225 "Faith + action = belief." – Suzy Ashworth This is a super special episode of the Heart-Centred Business Podcast because it is a Spotlight interview with the one and only Suzy Ashworth. In this interview, Suzy and I discuss mindset, messaging and growing a business. Suzy also shares her free masterclass How to Master Your Message. You can access this incredible freebie here: suzyashworth.com/masterclass In this episode we discuss: What the number one thing that gets in the way of women who want to create a successful business is What the secret to any successful entrepreneurial business is Why women find it so hard to do their messaging Suzy's top three tips for someone who feels as though they're constantly stopping themself from doing what needs to be done What Suzy's number one tactic or strategy would be for getting her business going again quickly if it was shut down today The origin story and meaning of Suzy's beautiful quote More about Suzy's freebie: If you want to uplevel your business, the first thing that you need to do is go back to your message. It doesn't matter whether you're looking to hit your first $5,000, $20,000 or $50,000 month... whenever you're wanting to uplevel, you start with your messaging. That's why Suzy has created her free masterclass How to Master Your Message. You can find it here: suzyashworth.com/masterclass Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (225). Until next time, I cannot WAIT to see you SHINE.Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/224 In today's episode, I'm going to be answering the question: Are webinars dead? I've got some surprising stats that will tell a different story. It's no secret that I love and adore webinars. In the last episode of the Heart-Centred Business Podcast, I answered Mel Gorry's questions about how I deal with webinar gremlins and mindset blocks, and I professed my undying love for them. I also have another podcast episode where I talk about why I love webinars so much. Before we jump into whether webinars are dead or not (they're totally not), I want to make sure that we're clear on what a webinar actually is. A webinar is a web-based seminar. I want to be 100% clear that I don't care what you call it. You might call it a masterclass, seminar, online training, workshop or a webinar - whatever you like to call it is totally up to you. The key things that make a webinar a webinar (in my opinion), are that it's free and it's live. Whether you present over slides or face-to-camera, or you do it Q&A style, I don't care. But it's live and people register beforehand with their email. In the context of talking about whether webinars are dead or not, those are the things that make a webinar a webinar. Hopefully, we're on the same page there. If you've got any questions about that, go into the Heart-Centred group, use #podcastaha, and say "Episode 224. What about this? Is that a webinar? What about if I do it this way? Is that still a webinar?" Ask me your questions and I will keep an eye out for them. Regardless of what you call them, webinars are brilliant. They have many far-reaching impacts in your business, such as: Helping you to grow your presence online and create momentum due to promoting them online Helping you grow your list because people are giving their email in order to register for the webinar It's a high connection strategy and they're very high conversion I wanted to talk through some specific statistics that helped me to realise and understand that even though there are lots of very facetious people out there saying that webinars are totally dead, webinars are NOT dead. If you buy into that belief that webinars are dead without giving them a go for your own business, then you may just be missing out on one of the most effective tools to grow your audience, your list and your income in your business. 1. Highest converting lead magnet According to the Digital Marketing Organisation, a recent survey in March 2020 found that over 73% of marketers still rate webinars as the highest converting lead magnet. They rate it as one of the most powerful lead magnets for generating sales - whether that be VIP one-to-one sales or course-related sales. Furthermore, when it comes to launching a course, membership, mastermind or group program, over 90% of people who launch still use webinars as one of their lead magnets in that launch process. The fact that 90% oLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/223  We have another Q&A episode of the podcast today, and I've got a brilliant question from Mel about facing up to the mindset blocks and gremlins that might rear their head when you are creating and promoting a webinar. This will be strongly focused on your webinar mindset and is going to be a really helpful one. Before we jump into Mel's brilliant question today, a quick reminder that if you'd like me to answer your question on the Heart-Centred Business Podcast, and give you a lovely little shout out as well, you can submit your question HERE. Today's question comes from the amazing Mel Gorry who you can find on Instagram at @melissa.gorry. Melissa asked a great question about running a webinar, and I love this because I love Mel so much. If you don't follow her, please make sure you go and check her out. She is a business and marketing specialist who specifically works with women who have chronic conditions or other reasons why they have limited energy and therefore need to build their marketing and business strategies in a way that works with that limited energy. Mel is absolutely brilliant at what she does, and I absolutely adore her so I'm super happy to be answering her question today. Mel's question is: "When launching and releasing my first webinar, sooo many mindset gremlins reared their head. I was so unprepared and didn't know how to combat it! Why does this happen? What are the best strategies to combat and build resilience to those mindset blocks? And Tash, what came up for you in your first webinar?" Great questions and I'm really excited to talk about this one today! When it comes to creating and launching a webinar, it's such a great strategy for your business. It's a great way to get in front of a lot of people at once, to talk about your services, and to help people move from where they are to where they want to be. It also does great things for growing your list, building your audience, and creating momentum on social media. There are so many reasons to love webinars, and if you haven't watched my podcast episode previously that is about why I love webinars so much, then go check that out because I am a big webinars fan. Think about the fact that when you start a business, it is one of the most powerful personal development journeys you can go on. When you think about why it's such a strong personal development journey, it's because it brings up all your stuff. YOU are the boss now, YOU have to do the work, YOU need to be self-motivated. If there's a self-sabotage or procrastination bone in your body, you're going to find it when you start a business. You need to ask for money, you need to be seen and visible, talk yourself up, and talk about your services. Knowing that starting and growing a business is the ultimate personal development journey and brings up all that mindset stuff for us to be able to pay attention to it and clear it, then when we think about a webinar, it's the one part of running a business and marketing strategy, where eLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/222 In today's episode, I'm going to share with you my copywriting tips to increase connection and conversion. This is a really good one and I want you to listen closely because I have six EPIC tips for you, and they are all really meaty ones. First and foremost I want to say that, yes you can: Hire copywriters for your business Do courses on how to write copy more effectively for your business Outsource writing a lot of the copy in your business BUT if those copywriters are any good, they're going to have a bunch of questions for you. Those questions are going to be really difficult for you to answer if you don't at least try to learn and practise how to write your copy yourself. This is especially vital in the early stages of your business when you are still finding your voice. Doing your own copy is a really smart part of truly nailing your messaging, your value proposition and how you talk about your work, regardless of whether you can afford to pay thousands and thousands of dollars to copywriters or not. I would recommend holding off in the early stages of business and just practising and learning how to write about your business in your own words first. This is really critical, especially as your business starts to grow because you can't outsource every piece of writing that you'll ever have to do for your business. I know so many entrepreneurs who say that they're a terrible writer, that they aren't good with words and they just don't know how to talk about their work. But instead of asking yourself if you should do your copywriting or not, ask yourself: How can I become just dangerous enough with my own copywriting so that I can get those results? So that I know how to speak to my audience, and therefore I know how to hire a great copywriter? So that I know how to answer their questions, and I know how to create pieces of content and copy that I need to without always having to ask someone else to do it for me? I think that writing is a non-negotiable skill for entrepreneurs. It doesn't have to be that you write your own book yourself or you write everything yourself, but some kind of writing for your business is a non-negotiable skill. Here are my six tips on how you can improve your copywriting to increase the connection that you create with your audience and increase the extent to which it converts people into paying clients with you. This is a hyper-focused, hyper-effective copy for your business. 1. Practise Expecting yourself to write the perfect sales page the first time around is like expecting yourself to be able to do a double toe-triple axel spin on the ice when you first get in a pair of ice skates. It's not about doing it perfectly the first time around. What you want to do is write it as best you can and practise and refine as you go. The same goes for every offer that you write, every blog post, every tip that you share on social media, all of the posts where you're sharing your story, the emails that you send your newsletters, it all comes down to practise. I know so many people who are still waiting to be good at writing before they put out their first newsletter. In reality, you would be way better if you had started back when you decided youLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/221 "For you to have the impact and income that you deserve, you need to truly look within and find out what puts you in flow, and then focus on that and solely on that and success will be yours." – Natalie Sisson This episode of the Heart-Centred Business Podcast is a Spotlight interview with the amazing Natalie Sisson. Natalie and I got down to business discussing what it really takes to have five-figure months. In the interview, Natalie shared her free quick-start guide and audio - Get Paid to Be You: 10 steps to monetise you and do the work that matters. You can access this epic freebie here: nataliesisson.com. And if you want a quick summary, I've even popped some key points below. ENJOY!!! In this episode we talk about: How to get yourself having consistent five-figure months in your business as quickly and easily as possible WHY so many entrepreneurs get stuck earning under five-figures a month The correlation between mindset, strategy and reaching your income goals The impact that the people you surround yourself with can have on you and your business The most common places where people are making mistakes and getting in their own way The benefits of narrowing down your business and knowing exactly WHERE to focus your energy and attention How you can best diversify your income streams and focus on what YOU have to offer as an individual MORE ABOUT NATALIE'S FREEBIE: It's called Get paid to be you: 10 steps to monetise yourself and do the work that matters. In this quick-start guide and workbook, Natalie covers how you can earn revenue by packaging your knowledge and skills, expertise and personality into it. Get it here: nataliesisson.com Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community, using #podcastaha and the episode number (221). Until next time, I cannot WAIT to see you SHINE.Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/220 In today's episode, we're going to be talking about the fact that business is NOT just about having an epic strategy. We're also going to check in on your entrepreneurial mindset. Let's dive right in... You probably know that I am a big lover of an EPIC business strategy. I love talking about all the different parts of business strategy, marketing, sales, and all the different ways that we can reach new people and convert them into clients. I adore business strategy and that is why it is the core focus of my business and why I love mentoring people about their business strategy and marketing in particular. However, I also know that for a lot of people when it comes to putting a strategy in place, implementing it AND seeing the results from that strategy, the thing that often lets them down is themself. I know how powerful a great strategy can be for business growth. But I also know that when I have clients in my programs and working with me one-to-one, those who have consistent mindset support - as well as working with me on their strategy - are the ones who get the best results. That's why I wanted to talk today about your entrepreneurial mindset. I've got six tips and pieces of advice that you might be interested in exploring to see if you need to get some extra support with your mindset. I also have a really epic resource for you at the end of today's episode, so make sure you stay tuned for that. 1. Understand that having your own business is personal development Being an entrepreneur is one of the biggest personal development journeys you could ever go on. Simply by acknowledging this, we actually open ourselves up to a lot more lessons, and gain the ability to pay attention to what's going on between our ears when we are engaging in business activities and trying to grow our business. Think about it: When you start your own business, you are the person with whom the buck stops. If you set yourself a goal or a task and you don't do it, in most cases, there's no one else to blame. It is just you and your thoughts that you are left with at the end of the day. It is something that really brings up a lot for us, and we need to pay attention to that, be mindful of it and have some strategies and processes to work through it. Trust me, if you've got a gap in your personal development, if you've got some blocks around being seen, saying yes to money, asking for what you want, or any of the core activities that go hand in hand with having a business, they will show up. Just by acknowledging that starting a business and growing a business is a very big personal development journey, I think it just ticks you off on the right track. You just know that you are open to it and you're keeping an eye out for those things as they pop up. 2. Accept and acknowledge that YOU'RE the boss For most people, they go from being in a standard job to being their own boss in their business. When that happens, you instantly lose the person you normally revert to. You have no safety net of knowing that: Someone will tell you what to do Someone will be able to help you decide which thing you should be focusing on If a particular idea or strategy doesn't work, at least you're still getting paid because it's not your business Someone will be able to direct you on what you should be doing insteadLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/219 This is a very special episode of the Heart-Centred Business Podcast because this is our first episode in our twice-weekly podcast. In the second podcast of each week, we are going to be alternating between Q&A's (questions that you have submitted) and Spotlight Series episodes where we put another entrepreneur in the spotlight with a special interview. Today we have a special Q&A episode for you, with a fabulous question from Anita Bronwyn Toi. Her question is in relation to social media for introverts, so if you would like some tips on how to navigate social media - even if you are very introverted and might find it a little bit draining - then this is going to be a great episode for you. Let's jump in! Our question comes from the fabulous Anita Bronwyn Toi who you can find at anitabronwyntoi.com or @anitabronwyntoi on Instagram. Here's Anita's question: "Hi Tash, I'm an avid listener to your podcast but I don't enjoy hanging out in big groups on Facebook. I have no desire to have my own Facebook group either, yet I know both are proven ways to grow and connect with your audience. The thing is, I prefer 1:1 connections and small groups. I don't feel like its a fear of being visible. It's simply knowing that interacting in large groups, whether in person or online, drains me more than it energises. I also prefer to limit my time on social media in general, as I find I'm much happier and calmer that way. Do you have any suggestions for sensitive introverts like me who want to share their gifts and reach the right people, but in a way that feels aligned and supportive? Thank you!" To you Anita, I will say a big thank you as well, because this is a very common question that I get asked. So much so that I actually already have another podcast episode in which I specifically talk about growing a business and social media for introverts versus extroverts. It's episode number 210, so you'll be able to go along and read that previous episode of the Heart-Centred Business Podcast as well. For today's Q&A episode, I thought what I would do is give you five little things that you might be able to work with to help you decide what your best strategy is moving forward. I'll also show you how you can navigate social media, even if you don't love being in large groups or facilitating large groups. 1. Question: What part of that process actually drains you? Engaging in Facebook groups on social media has lots and lots of different components. There is the energy of being in a group for hours and hours on end each day, which of course, you're going to find quite draining if you're just sitting in that energy of a lot of people. But there are lots of different parts about being in a Facebook community. I know for myself, even facilitating the Heart-centred, soul-driven entrepreneurs Facebook group with 34,000 people, these days, I spend about 15 to 20 minutes a day in the group, and that's it. The activities that I am doing in that community are commenting on people's posts and cheerLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym