Heart-Centred Business Podcast with Tash Corbin

Show notes can be found at tashcorbin.com/238 This is not really a marketing topic per se, but running a group of 33,000 women online, I see some things, and this is a conversation that I'd love for us to continue over in the Heart-Centred Soul Driven Entrepreneurs group. It is a pattern and trend that I see happening in lots of different ways and I wanted us to open up this conversation. The conversation is about dripping with disdain. A big shout out to Vampire Weekend and their song Oxford Comma for that gorgeous description - dripping with disdain. It's such a powerful and emotive phrase, and I just love it. It's three words put together so perfectly. Dripping with disdain can be about your industry or your audience, and I thought that this particular podcast episode could be about how by shining a light on some of that disdain that we might have for our industry or our audience, we can start to detox ourselves from the judgement that we might feel towards others. Let's jump into this episode, it's going to be a bit of a meandering conversation, but I've got eight really powerful examples for you where it might be so helpful to shine a light on where this behaviour - even if it's not outwardly facing, it's just inward thoughts - can show up and how it is actually stopping you from growth in your business. As you might have picked up from my introduction to this episode, it's not necessarily about fixing something so that your business will grow, or doing a certain thing so that you can get more clients. I do think it's really important for us to pay attention to our thoughts and feelings, especially as they relate to our industry, our audience and potential clients. For me, that's where the biggest personal development and growth journeys have happened. I know for myself, there are still areas where I can have some pop-up thoughts that aren't necessarily helpful, but I don't ignore them, I pay attention to them. They show me where I need to be changing my behaviour, showing up more authentically, or sometimes it's highlighting something in my industry or something for my audience that I need to step up, talk about and change. By ignoring those things, I end up keeping myself small, or just judging quietly and not necessarily having the conversation. Whereas if I bring those things to the fore, I can address them. I'm going to start with my points about industry, and then I'm going to talk about audience. Here are some examples of places, and conversations that I've heard, where people have disdain for their industry. 1. "This entire online business world is a giant pyramid scheme" Have you: Heard it? Thought it? Said it out loud? Talked about that as a worry with your coach or mentor? I know that this conversation pops up again and again in the Heart-Centred community and in the Take Off program, and I totally understand where it's coming from, and that some of those concerns that people have are very valid. I know of coaches who charge $15,000 to teach people how to charge $15,000 to teach people how to charge $15,000... That is totally a model of business that I've seen. HasLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/237 Today I'm answering one of your listener questions, and this question comes from the fabulous Justine. We're going to be talking about what to do when people say they cannot afford to work with you, and addressing the value proposition of your work. Super juicy topic, amazing quality question. Let's dive on in. Today's listener question comes from the fabulous Justine Dean. You can find out more about her at justinedean.com or on Instagram at @justinedeanofficial. Justine writes in and says: "Tash, what do I do when people say they love what I'm writing and they need what I do, but they cannot afford it? I'm guessing my value proposition isn't clear?" This is such a great conversation for us to have, and thank you so much for writing in with your question. Quick note: If you also have a question you'd like me to answer here on the podcast (and I'll give you a shout out as well), then just go to tashcorbin.com/question, pop your question in there and all of your details, and I'll answer your question on a future episode. For Justine's question, there are two elements that we need to address here: 1. What to do when people say they cannot afford to work with you 2. Looking at your value proposition I've got three areas that I want us to explore in answering this question. 1. Effectively qualifying and confirming through your sales process the need your potential clients have If you are having a conversation with someone, and they love what you're writing about and your work, but then you start talking about how you can work together and they say that it sounds great but they can't afford it, first of all, always respect that 'no' when you get it, but also make sure that you don't pitch until you know it is a good fit and you have clarified the value proposition. This is where qualifying and confirmation come into play. In the sales call process, I'm not starting the process by straight-up saying how much it is to work with me. I am starting the conversation by clarifying and qualifying: Is this what the person actually wants? In the qualifying process, I ask lots of questions about: What the person is looking for What it would mean to them to be able to work through this If they've tried anything in the past What it was Why it didn't work Then before I go into any pitching, I use a confirmation statement. I will say something like 'It sounds to me that if we could do ..., then that would address ...', or 'What I'm hearing you say is if we could do ..., then you would feel .... Have I got that right?' For you Justine (Justine is a relationship specialist), you might say 'It sounds to me like if we could address all of the baggage and the stuff that you feel like you're carrying, then you would feel more confident to step back into the dating circles. Have a got that right?' Just get really clear and specific about what they are needing. By doing that qualifying - asking the questions and finding out what the priority is for the person individually - and then making that statement of confiLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/236 In today's episode, I'm going to share my 5-minute post-call habit, and how this habit grows my business. It's a really simple thing you can do that escalates and elevates your business results quickly. We know as entrepreneurs that content is really powerful in: Attracting our ideal clients Helping them to understand our value Nurturing them Helping them to understand how we can support them further Helping them to move forward in their journey Converting them into paying clients Content is such a powerful part of our business model. We also know that messaging is one of the critical foundations that allows us to be deeply resonant in our posting and our presence online, helps us to connect to our ideal client and helps them understand our value proposition. Messaging is such a big part of business because it covers so many different elements of what goes into our business model. Our messaging shows up in our posts on social media, in our deeper content, on our sales pages and websites, and in our conversations that we have with our audiences. Knowing that content is powerful and messaging is so critical to business growth and success, every group call that I facilitate and every VIP client call that I have is a goldmine. Every single time I run a group call, every single time I run a VIP one-to-one call with anyone in my business, I take 5-minutes after that call. In that 5-minute post-call habit, I take that 5-minutes to note down three key things. 1. What were the challenges that were brought to me on that call? Whether the call was a large group coaching call for the Take Off program, or a very intimate one-to-one coaching client call, I take note of what challenges were brought to me on that call. With the bigger group calls in the Take Off program, I'd probably note down three or four major challenges that were brought to me. In a VIP call, I'd note down one or two of the major challenges that were brought forward to me that someone wanted me to fix for them. For your business, with your clients, your messaging, and your content, if you are working with a perfect ideal client and they come to a session with you and present you with the problem that they need you to fix, imagine how powerful that content is to then go out and find more people just like that one. But how many of us jump from client session to client session, from call to call, and don't ever stop and take note of the exact thing that our ideal clients are asking us for when they have the opportunity to speak with us? The first thing that I write down in that 5-minute post-call habit is what challenges were brought to me. 2. What are the keywords and phrases that my client used? How did they describe: The problem? What they thought the answer was? The solution they were looking for? The specific tangible experiences that they were having that told them this was a problem? That really helps me to refine my keywords, my key phrases, and the things I need to talk about in my content. Being able to speak tLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found tashcorbin.com/235 This is a listener Q&A episode of the podcast, and the question comes from the amazing Claire, who wants to know how to scale her membership program to over 100 members. If you've been thinking of starting a membership program, or you've got one that you'd love to scale to larger audiences, this is going to be a really helpful episode for you. This listener question comes from Claire Riley. You can find out more about Claire on her website claireriley.co. Claire asks: "How do I scale my membership program?" Claire has been running her membership program Batch It Crazy (yes, that sounds like something else but that's not what it is), for three years. She's got 35 active members as of when she submitted the question, and she's had over 70 members go through this membership in the time that she's been running it. She said that the members are engaged, they love the program, she loves the content and the delivery, and she also said the launches work both with time-sensitive launches AND evergreen funnels. Claire wants to know how she can scale this to bring in more members and perhaps even have some more self-study content. This is a really awesome question. Before I get to the specifics of Claire's question, I want to start by saying that I think memberships are absolutely brilliant. I especially love Claire's membership which I've been a part of before., Memberships are great because:  You get access to recurring revenue You get to create an ongoing, longer-term relationship with your clients They do work really well with evergreen sales and funnels - especially when they're set up really well to bring in new members and induct them into the membership Whenever it comes to getting more people into a program - whether it be a course, membership or a mastermind - my core marketing strategy comes down to the three core things: reach, conversion and mindset. The really interesting thing about Claire's question is that she said when she launches it and when she sets up evergreen funnels, they both work. The real question that I have for you darling Claire, is why aren't you scaling it? It clearly looks to me like your membership is doing well, it has a great conversion rate when you put it in front of your audience, and people buy it - so why haven't you actually taken the action to scale your membership program? If you know that you want to get to 100+ members, you know both launches and evergreen funnels work, to me it's a simple proposition of more reach at the top of your funnel equals more conversion into clients at the bottom of the funnel. What I want you to do specifically darling Claire, is to get clear on what the negative consequences of having 100 members in this program are. There may be a clue in the last part of your question, which was about creating some more pre-recorded self-study content. That gives me a clue that potentially you're worried that if you have more members coming into your membership, you're not going to be able to handle all those extra members. You're feeling like maybe there's something that isn't scalable on the inside of the program. The marketing of your membership is completely scalabLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/234 In this episode, I'm going to hit you with a bit of a truth bomb, and that is that your ducks will never be in a row... so why wait to start your business? If you are still waiting to launch your business or waiting to get something sorted before you're allowed to get started, then this is the episode for you. When I talk to women in particular who want to start a business, I can get really frustrated because there are so many things that I hear these women say that they're waiting for. Some of those things are valid, but most of them aren't. What I wanted to do in this episode of the Heart-Centred Business Podcast, is break down some of those beliefs about what you need in order to be ready or allowed to start a business, and what else you could do instead. Let's jump in and look at all of the things that people say they need before they're allowed to start a business. 1. Branding This is the biggest one that I see. People don't want to start their business yet because they haven't: Decided what their business is going to be called (just call it your name) Decided what colours they're going to be using Had the right photoshoot yet Got a logo Got a brand Whilst branding is important to business growth, it should not stop you from getting started. When I first started my business, I just picked a colour and I got started. I had some photos taken by a friend of mine who was a photographer, but to be honest with you, they were totally off-brand with what I was actually going for in the end because my business model and my branding developed over time. It wasn't until I was several years into my business that I really felt like I found the right branding. In the meantime, I'd made hundreds of thousands of dollars. Instead of waiting to find the perfect branding and then starting your business, what if you first started your business and got a deeper understanding of your niche and what you want your brand to stand for. Then go and create that branding with a great provider that you can pay for with the profits from your business, and who can give you great advice on how to really connect with your audience. 2. Perfect message I have so many people that have already started their business, yet they're still not out there talking about their services. They're still not actually taking action and moving forward because they feel like their messaging is off, they need to find the perfect message first and THEN they'll be able to grow their business. They feel that they need to find those perfect words, that perfect catchphrase, have that perfect sales page or elevator pitch, and once they figure that out, then they're allowed to have a business. Speaking purely from my own experience, I didn't know what my messaging was going to be when I first started my business. In fact, I had a very different niche and very different ideas about what I needed to say in order for people to understand my work and what would be of value to them. No great messaging is built on theory. The best way to make your messaging really resonant and stand out to your audience is to start talking to them sooner rather than later. Instead of waiting to crafLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

In this Spotlight episode of the podcast, I am interviewing the one and only Leonie Dawson. Leonie Dawson was the second Australian woman that I ever discovered as an entrepreneur when I started my business. I started following Leonie back in 2014, and it has been an epic journey ever since. In this interview, I get to peel back the curtain and ask some really juicy questions about the success of her multi-million dollar business over the years. Leonie also shares her wide range of freebies which can be found here: leoniedawson.com/free And if you want a quick summary, I’ve even popped some key points below. ENJOY!!! In this episode Leonie tells us about: Where her business originated from Where her love of courses came from and how they've impacted her business growth What triggered the closure of her wildly successful and profitable membership that had been going for nine years What she is focused on in terms of business growth, and how she makes sure that it's maintained Whether she has always taken the approach of following her gut and not creating pressure to generate leads, or whether she's gone through phases of focusing on marketing, sales, etc. Where her epic boundaries came from and how she keeps them What kind of team she has to help her If she's experienced money blocks with the amazing income she brings in What she's offering now How she deals with the meanies in the online world Leonie's freebies: Leonie has a wide range of free goodies on her website, from colouring pages to marketing workbooks and so much more. You can find it all here: leoniedawson.com/free Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (233). Until next time, I cannot WAIT to see you SHINE.Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/232 In today's episode of the podcast, I'm going to help you identify your target market. If you're really struggling with how to make the decision about where to niche or who your target market should be, this is going to be a great episode for you. Before we jump into how to decide on your target market, let's get really clear on what your target market actually is. Target market is another way of describing your niche. Your niche or your target market is the specific group of people you focus on when marketing your business. This is actually a big mistake that people make when they are choosing their niche or their target market. They are focusing on all of the people they could help, or the people who could really benefit from their services. They're focusing on all the people who could experience a great shift if they were able to work with them. At the end of the day, that is not a niche and it's not a target market. When we are growing our business online, we need to be very conscious and very selective about a specific group of people that we are going to focus our marketing activities towards. The reason being is that we have never had the capacity to expose our businesses to as big an audience as we do today. Due to that and the fact that we're competing with a lot of noise on the internet, we need to be able to create deeply resonant messaging and offers that have people feeling so certain that that's what they need and that they want to work with you. In order to achieve that, our messaging needs to be relevant, tangible, specific and deeply resonant. We cannot be specific and tangible if we're continuing to talk to everybody. There is a marketing phrase that says that if you try to speak to everyone, you end up speaking to nobody. That is more true today than ever before. In addition to that, if you try to speak to everybody, your messaging is very fluffy, it's usually very high level, the examples that you give could apply to anyone and therefore you are not stopping the scroll and your messaging just doesn't hit the mark for people. When it comes to growing a business online, niching is a critical foundational decision. In fact, it's one of the first foundation decisions that we need to make, especially if you're going to market online. If you are stuck in a geographic location and you're working with people who are physically located near you, then that is a niche decision that's kind of been made for you because you have a geographical location as part of your niching. If you are able to work with anyone around the world, that is when it is even more critical for you to be very specific about who your niche will be. With this episode today, I have a very special resource for you. It's my Nail Your Niche training and it is absolutely free. In that training, I walk you through in a little bit more detail why niching is so important, what a niche is, what a niche isn't, and the five most important niching decisions that you need to make when you are marketing online. It's specifically to marketing services online. Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/231 Today's episode of the podcast is one of our Q&A episodes, and I have a brilliant question from Nicole, who's asking for help on pivoting her niche and what to do with her existing audience when she does so. If you're doing any adjustments to your niche or messaging, this is going to be a great episode for you to read or listen along to. This brilliant question comes from the fabulous Nicole Moorey, and you can find out more about Nicole at nicolemoorey.com. Nicole asks: "Hi Tash, I'm excited to be narrowing my niche to wellness entrepreneurs, etc. as per your recommendations. This new niche represents only a small portion of my existing vaguely niched email community. How do you recommend I pivot my messaging and marketing in a way that gently and kindly lets my existing community realise I'm pursuing a new direction - whilst also helping my new niche? Some of them have been loyal friends and followers for a few years, so I want to be sure to make this change in the best way possible for everyone." First and foremost, I want to say to Nicole that that is so beautiful. I think for most women entrepreneurs, our desire not to exclude anyone and our struggles with niching can sometimes come back to our feelings and experiences on the playground where we didn't get picked for something or we were excluded. We really don't want to create that feeling in someone else. I think it's such a beautiful thing that you are thinking of your audience at this time, and you're wanting to bring them along on the journey with you if it's the right fit, or let them go gently if it's not. I've got some ideas for you, Nicole, on how you can really make this transition as easy and gentle for your audience as possible, bringing along the right people and gently letting go of the people who may not be a fit anymore. Before I jump into my advice and tips, I want to quickly clarify for anyone who hasn't heard my training about niching before, your niche is the specific group of people you focus on when you are marketing your business. Your niche is not everyone you could help, your niche is everyone you want to help. Your niche is not even everyone you could market to, your niche is the specific group of people you focus on when you are marketing your products and services - when you are marketing in your business. With that in mind, I've got five tips for you, Nicole, on how you can start to refine that niche and bring your audience with you. 1. You don't need to tell people what your niche is Those niche decisions that you make are behind the scenes decisions in your business. You don't ever have to say to your audience, "I'm no longer working with everyone else, I'm only working with wellness entrepreneurs." But as your business moves forward and you express examples and share content that's specifically tailored for wellness entrepreneurs, then that's going to deeply resonate with those wellness entrepreneurs. For some people, they may realise that that doesn't resonate for them, but for others, it may still be helpful. Let's say you've got someone who has a photography business, and they've been on your list for years and they absolutely love and adore who you are and the work that you do. Just because your content is now targeted towards wellness entrepreneurs, doesn't mean that that Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/230 In today's episode, I'm going to be sharing with you feminine time management strategies that boost your productivity. Traditionally, when we think of things productivity and time management strategies, we can associate them with jamming more things in and really hustling. Getting up at 4am, getting stuff done before the kids wake up and the sun wakes up and even while the early birds are still sleeping. Do more! I even used to say when I worked in corporate, "I'll sleep when I'm dead!" Productivity was about jamming in as much as possible. It was about making sure that you extracted every possible inch out of every possible second. Time management strategies were not about how to make things easier or more effective, time management was all about how to make sure you can do 100,000 things in four minutes a day, and jamming as many of those four minute increments in as you could. What I have discovered, and something that I've had to detox myself from, is just how masculine dominated those productivity and time management strategies are, and how much they can really drain my energy and end up being really ineffective for me. Over the course of running my business, I have discovered how to really get the best results from myself. It is by embracing a more feminine energy orientation towards time management, productivity, and getting results in my business. I believe that we are a balance of masculine and feminine energy, and I 100% believe that we want to keep those things in balance. I'm not saying it's all just the feminine energy or it's all just the masculine energy, but for myself, I know that with the corporate background that I have, my experience of my education - being in high school and particularly in university - I have been really focused on those masculine dominated time management strategies. I do need to detox from some of that programming that says that the masculine orientation is the best way to do it because I know for myself that that just isn't the case. My question to you is: What if you could achieve more and have better outcomes, but do it in less time and with less work? One of the big things I want to say before I even jump into my time management strategies with you, is to just notice how you feel when I say a word like 'easy'. How much have we been told that easy equals wrong? That easy is the cheat's way? What about how you feel when I say the word 'lazy'? I am on a mission to fall in love with lazy. What about the word 'fun'? Can growing a business, being productive, getting work done and getting results be fun? They are the three words that I focus on whenever I'm going for a big goal. Easy, lazy, fun. ELF is my little acronym for it. With ELF, I'm able to pay attention to my thoughts and feelings about those words and look for ways where I'm making things hard, where I feel like I need to look like I'm really diligent, and where I'm sucking the joy out of the thing that I'm doing. I've got five tips for you on how to really embrace more feminine time management strategies and boost your productivity. 1. Make your to-do list smaller I don't know how many times I was told this and how many times I brushed it aside because I believed that I was a really productive person so I could have Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/229 This is a very special episode of the podcast as I'm joined by Tammy Guest in this Spotlight interview. In this interview, Tammy and I talk about the new opportunities that are arising in the online business world, particularly in the health practitioners space. Tammy also shares her free checklist How To Pivot To Online Consults Checklist. You can access this freebie at tammyguest.com/online-consults-checklist "I'm learning to fly helicopters and I really feel like there are so many lessons in things that you are most fearful about. Whether it's tech, whether it's taking that next step, pulling away from the computer or the textbooks and actually doing the webinar that you want to do, or whether it's turning a helicopter into wind and flying up really high, or turning the engine off and hoping that it'll come back on at the bottom of an emergency landing. You're not going to know until you do it. You need to feel the fear. Because it's scary as. Even just signing up for a free program or something - it's kind of scary! Do it anyway. Feel the fear. You're not going to know unless you cut the engine and see if it comes back on again. The thing that gives you the jiggles, is the thing that is pushing you right up against the edge of your comfort zone. That's why you're jiggling so much because you haven't been there. You can either contract back in and stay the same with the same old results, or you can jiggle your way through it, feel the fear do it anyway. There will be something on the other side of it, and no one can tell you what that is until you go through it." – Tammy Guest In this episode we discuss: What opportunities exist for people (especially natupreneurs) in the online space What Tammy would say to people in the health practitioner space who are resisting marketing themselves online Why  collaboration and bringing the community together is such a critical part of moving this industry forward What the most common mindset blocks that come up - particularly for practitioners - when moving into the online business world as they become the marketer and the deliverer and so much more How people can overcome the blockage of 'Who am I to step into this space when it's all been done before' Tammy's advice on how you can just get started More about Tammy's freebie: There's a massive shift in the online space for practitioners in particular. If you're a practitioner who's reading along, Tammy has a checklist that's specific for you. It will go over the essentials you need to successfully transition to online consults and virtual practice It's super easy and you can download it here: tammyguest.com/online-consults-checklist Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (229). Until next time, I cannot WAIT to see you SHINE.Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym